Frances Caballo

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About Frances Caballo

Frances Caballo is a social media strategist and manager for writers. Presently, she is the Social Media Manager for the San Francisco Writers Conference, the Women's National Book Association-Francisco Chapter, and the Bay Area Independent Publishers Association.

Her books include Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books, Blogging Just for Writers, and Pinterest Just for Writers, which is available for free on her website at http://www.SocialMediaJustforWriters.com.

Read what others are saying about her newest book:

"Avoid Social Media Time Suck is hands-down a must-have book for every author. In this fast-paced world of social media that is changing daily, authors need a clear guide to navigate this confusing terrain. This is the book! Frances Caballo provides dozens of excellent resources along with sound suggestions on how to use your precious time wisely and productively. This is my bible for social networking!" --C. S. Lakin, blogger and writing coach at Live Write Thrive

"Frances Caballo's Avoid Social Media Time Suck provides an indispensable resource for every serious writer who knows they must spend time online to achieve publishing success. This book covers a huge range of topics including how to create a brand, build author platform and solve a variety of common social media issues. Most important, it provides a cure to the black hole social media can become in an author's schedule: four steps to make time online effective and efficient. This book is a must-have for any writer who wants to sell books to a worldwide audience and still have time to write." -- Nina Amir, blogger, editor, book and author coach, and author of How to Blog a Book and The Author Training Manual

You can find Frances on Twitter (@CaballoFrances), Facebook, LinkedIn, Google+ and Pinterest.

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Social Media in 30 Minutes a Day: Social Media Marketing Strategies and Tips for Busy Authors by Frances Caballo (2016-09-07)

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Blogging Just for Writers Mar 24, 2013

by Frances Caballo

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If you just published book and debuted your author website, you need to read this book. Why? Because having a website isn't sufficient, you also need a blog. Perhaps you've had a blog for some time but you're disappointed in the number of readers it's attracting. Would you like your blog to soar to the top of Technorati as a must-follow blog? Keep reading. This eBook will answer all of your questions and help you attract new fans to your blog.

You will learn about applications and websites that can curate the best information in your niche, discover blogging communities you can join, find great resources that offer free images you can use for your blog, learn about applications that will make your blogging life easier, and find a list of suggested writing prompts and best practices. In addition, I share the story of Trish Collins, co-owner of TLC Book Tours, whose blog turned into a very successful business.

Everything you need to learn about blogging is in this eBook!

Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write Jan 11, 2014

by Frances Caballo

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How You Can Avoid Social Media Time Suck and Still Have Time to Write

Avoid Social Media Time Suck is hands-down a must-have book for every author. In this fast-paced world of social media that is changing daily, authors need a clear guide to navigate this confusing terrain. This is the book! Frances Caballo provides dozens of excellent resources along with sound suggestions on how to use your precious time wisely and productively. This is my bible for social networking! —C. S. Lakin, blogger and writing coach at Live Write Thrive

The question everyone asks is, “Can I really manage my social media in just thirty minutes a day?” My answer is yes, you can. This book explains the four-step process to effective and efficient social media marketing for writers.

How to curate content.

What and how to schedule your tweets, posts, updates and shares.

The importance of scheduling time to be social.

Analyzing your metrics.

Social media is no longer an option for writers – it is a required element of every author’s marketing platform. And using social media to market your books doesn’t need to be time-consuming.

Whether you consider yourself a seasoned social media user or you are new to the social web, this book will introduce you to posting schedules, timesaving applications and content-rich websites that will help you to economize your time while using social media to market your books. After reading this book, you will learn:

How to create and perfect your author platform.

Where the great content exists on the Internet and how you can use it to further your brand within your niche.

The importance of being social and discover applications that will make this task easy and fun.

Tools that will enable you to track and measure your success so that you can better understand the return on investment of your valuable time.

Which tools can prevent you from accessing the Internet when the time comes to sit and write that next book.

Exercises for introverted writers to help them feel comfortable on the social web.

If you’ve been avoiding social media because you feel that you just don’t have enough time or if you’ve been using it sporadically and missing out on the opportunity to widen your audience of readers, then this is the book for you.

Other Formats: Paperback

Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books Nov 24, 2013

by Frances Caballo

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You wrote your book and sold copies to family members, friends, and colleagues. Now you want to reach readers around the state, across the country, or on the other side of the world. But how? With social media, you can build your platform and reach markets you never imagined possible before. In this book you will learn how to: create your Facebook fan page and initiate active engagement with your readers, use a myriad of Twitter applications to help you economize your time while expanding your tribe, optimize your LinkedIn profile with keywords, tackle Google+ with renewed confidence, build Pinterest pinboards and use them to promote your books and blog, and round out your online strategies with offline marketing techniques.

Other Formats: Paperback

Social Media Just for Writers: How to Build Your Online Platform and Find and Engage with Your Readers Jan 19, 2017

by Frances Caballo

( 29 )

$3.99

You wrote your book and sold copies to family members, friends, and colleagues in the writing world. But you have goals that extend beyond a few dozen copies sold. Right? You want your book to soar and reach thousands, if not millions, of readers.

But how do you achieve your dream of selling books around the world?

With social media, you can build your platform and reach readers in locales you never imaged possible before. In this book, you’ll learn how to:

• Create a Facebook fan page and actively engage with your readers.
• Optimize your LinkedIn profile.
• Tackle Instagram, Tumblr, and Snapchat.
• Build and optimize Pinterest pinboards for SEO to maximize exposure of your books and blog.
• Improve your blogging.
• Excel on Twitter.
• Create images for your blog and social media posts.

“Social Media Just for Writers provides a gold mine of marketing nuggets specifically for writers considering using social media to promote their books – and every writer SHOULD use social media to promote their books. I found several tips and tricks that I didn’t know about that I’ll be using myself. Frances knows her stuff.” – Scott Brown, author, Social Information: Gaining Competitive and Business Advantage Using Social Media Tools

“If you take this book, and go through it step by step, you will be a social media marketing pro in no time! That is exactly what I am doing! Don’t be overwhelmed by this crucial aspect of your marketing plan. Social media is here to stay, and Frances Caballo’s Social Media Just for Writers should be your companion at the computer.” – Arlene Miller, author, Best Little Grammar Book Ever! and The Best Grammar Workbook Ever!

Other Formats: Paperback

The Author's Guide to Goodreads: How to Engage with Readers and Market Your Books May 20, 2016

by Frances Caballo

( 23 )

$2.99

Are you confused by Goodreads? Have other authors told you that this is the website you absolutely must be using, but you’re hesitant to add one more thing to your to-do list?

Or, have you been on Goodreads for a while and you’re just not sure whether you’re using it correctly?

This how-to book will:

• Show you how to get started the right way.
• Explain what an author dashboard is and how to set it up.
• Describe how nonfiction and fiction authors can benefit from this platform.
• Explain all of Goodread’s tabs.
• Explain features you might not have heard of before.
• Learn how to set up your book giveaways
• Help you determine how to add friends strategically.
• Explain why it’s important to be an active reader, and not a marketer.
• Share strategies for marketing your books.

So whether you’re an author who's just starting your journey with Goodreads, or you’ve been using it for some time, this is the book that explains everything about this readers’ haven of millions of users.

Early reviews:

“With 40 million book readers on Goodreads, a writer would be remiss to discount Goodreads as a large part of smart book-marketing strategy. Caballo’s succinct handbook on how to navigate Goodreads not only makes this foray into this huge world of readers simple through the use of clear steps accompanied by screen shots, it includes vital sections that show the best ways to include Goodreads in an author’s marketing strategy. An excellent resource for both fiction and nonfiction writers!” —C. S. Lakin, author of The Writer’s Toolbox Series

"When it comes to social media, Goodreads isn't among the first names that pop up, but it should be. If you're an avid reader or writer, there may be no better social media site. Since self-published authors need as much internet presence as possible, Goodreads (owned by Amazon) is a must. Using it well is what this book is all about, and Frances Caballo delivers as usual.

"When the author told me about the guide she had just finished, I knew I had to read it. Frances already taught me to use Twitter better, plus I sensed my involvement at Goodreads was lacking. I knew I had underutilized Goodreads, but had I misused it? Unfortunately I had.

"Within a few pages I was at my author dashboard making changes thanks to Frances. Humbling too, because I'm supposed to be an expert on these things. My Goodreads strategy was limited to filling out an author profile, leaving reviews of some books I've read and listing those I've written. That was it, my involvement based on self-interest more than a love of reading and sharing. A bit shameful now that I think about it.

"The guide makes everything simple. Plus it's fun. Frances reminds us it's about sharing great books and connecting with people who love discussing them. There are plenty of screenshots to help newbies follow along to make the most of the site and get more enjoyment from it. If you're a reader, a writer, or someone who wants to participate more in the Goodreads community, do yourself a favor and get this book." Jason Matthews, Author of Self-Publish to a World of Readers

"When it comes to social media, I love guides that go beyond telling me what I SHOULD do and instead tell me HOW to do it. Frances Caballo’s The Authors Guide to Goodreads is the most useful guide I’ve read on how to make Goodreads work for you as a reader and a writer. Caballo holds your hand through setting up your Author Dashboard and linking to your Amazon and social media accounts.

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