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Franchise: The Golden Arches in Black America Paperback – January 19, 2021

4.6 out of 5 stars 157 ratings

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Editorial Reviews

Review

"[A] smart and capacious history. . . . Throughout this impressively judicious book, [Chatelain] is attuned to the circumstances that encouraged increasingly intricate ties between McDonald’s and black communities across the country. This isn’t just a story of exploitation or, conversely, empowerment; it’s a cautionary tale about relying on the private sector to provide what the public needs, and how promises of real economic development invariably come up short. . . . Franchise is a serious work of history. . . . [Chatelain's] sense of perspective gives this important book an empathetic core as well as analytical breadth, as she draws a crucial distinction between individuals actors, who often get subjected to so much scrutiny and second-guessing, and larger systems, which rarely get subjected to enough."
Jennifer Szalai, New York Times, "Times Critics Best Books of 2020"

"An impeccably researched examination of McDonald’s and how the franchise was once intended as a path to economic freedom in Black communities. A fascinating, overlooked perspective on a US institution."
Karla Strand, Ms. Magazine

"Well-written... Emphasizes how today’s conversations around fast food in America were shaped by government policies, and examines how the fast-food industry is connected to Black Lives Matter and other social change movements.... Invaluable for those studying the intersections of race, economics, and business in the United States."
Sarah Schroeder, Library Journal

"Chatelain makes a convincing case that racial tension, the civil rights movement, and fast food all combined to change the dynamic of mostly black communities ignored by white power structures. Chatelain’s impressive research and her insertion of editorial commentary will prove educational and enlightening for readers of all backgrounds. An eye-opening and unique history lesson."
Kirkus Reviews

"Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Marcia Chatelain has done superb research and writes as a great storyteller. This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Chatelain makes us see black capitalism in all its mixed blessings."
David W. Blight, Yale University, and author of the Pulitzer Prize-winning Frederick Douglass: Prophet of Freedom

"Thanks to Marcia Chatelain, I’ll never look at fast food the same way. She pairs burgers and fries with civil rights and black wealth, showing readers exactly what ‘opportunity’ in America really looks like."
Alexis Coe, author of You Never Forget Your First: A Biography of George Washington

"Marcia Chatelain uses the complex interrelationship of black communities with McDonald’s to explore the history of American racism and the struggle for civil rights. Franchise is an eye-opener for anyone who cares about why diet-related chronic disease is more prevalent in these communities and what it is really like to be black in America."
Marion Nestle, professor of nutrition, food studies, and public health at New York University, emerita, and author of Food Politics

About the Author

Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.

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Product details

  • Publisher ‏ : ‎ Liveright (January 19, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 1631498703
  • ISBN-13 ‏ : ‎ 978-1631498701
  • Item Weight ‏ : ‎ 9.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.9 x 8.2 inches
  • Customer Reviews:
    4.6 out of 5 stars 157 ratings

About the author

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Marcia Chatelain is a Professor of History and African American Studies at Georgetown University. The author of South Side Girls: Growing up in the Great Migration (Duke University Press, 2015) she teaches about women's and girls' history, as well as black capitalism. Her latest book, Franchise: The Golden Arches in Black America (Liveright Publishing Co./ W.W. Norton, January 2020) will examine the intricate relationship among African American politicians, civil rights organizations, communities, and the fast food industry. Franchise won the 2021 Pulitzer Prize in History, the Hagley Medal for Business History, and the Lawrence Levine Award from the Organization of American Historians. An active public speaker and educational consultant, Chatelain has received awards and honors from the Ford Foundation, the American Association of University Women, and the German Marshall Fund of the United States. At Georgetown, she has won several teaching awards. In 2016, the Chronicle of Higher Education named her a Top Influencer in academia in recognition of her social media campaign #FergusonSyllabus, which implored educators to facilitate discussions about the crisis in Ferguson, Missouri in 2014. She has held an Eric and Wendy Schmidt Fellowship at New America, a National Endowment for the Humanities Faculty Fellowship, and an Andrew Carnegie Fellowship.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
157 global ratings
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Reviewed in the United States on March 2, 2020
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Reviewed in the United States on October 4, 2021
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