We purchased this for my son when he started Kindergarten this year. It works perfect. It keeps the food cold ( with an ice pack) and it large enough for lunch but small enough to fit in his backpack. It is the perfect size and he can support the team/player he loves at the same time.
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This product was better made than I expected. I was worried it would fall apart after a few uses, but my daughter is a huge Lincecum fan, so I risked it. She has been using this lunchbag for 6 months now, and it's still in perfect shape. I even put it through the washing machine without damage.