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Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results Hardcover – March 5, 2013

4.6 out of 5 stars 133 customer reviews

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  • Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results
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Editorial Reviews

Review

Fred 2.0 is a book everyone in a service business will want to read and share! (Jennifer M. Griffith, President of Commerce National Bank)

The Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book. (Beth Scheitzach, Manager of organizational development and training at the University of Central Florida)

When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level. (Harvey Mackay, #1 NYT bestselling author of Swim with the Sharks without Being Eaten Alive)

Mark Sanborn has done it again. . . . Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy. (Michael Hyatt, NYT bestselling author and former CEO of Thomas Nelson Publishers)

At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow. (Tony Hsieh, CEO of Zappos.com Inc. and New York Times bestselling author of Delivering Happiness)

I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again. (John C. Maxwell, Popular speaker and bestselling author of The 21 Irrefutable Laws of Leadership)

From the Inside Flap

Who are these "Freds"?Freds are the millions of people who have been inspired by Mark Sanborn's real-life mailman Fred Shea--and the millions more who exemplify Fred's code for success without knowing the real-life Fred. What makes Fred so extraordinary? He's a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary--and you can too.Mark reminds us that your life is what you make it. Let "Fred 2.0" inspire you to reach even higher and do more!
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Product Details

  • Hardcover: 208 pages
  • Publisher: Tyndale House Publishers, Inc. (March 5, 2013)
  • Language: English
  • ISBN-10: 141436220X
  • ISBN-13: 978-1414362205
  • Product Dimensions: 5.2 x 0.9 x 7.6 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (133 customer reviews)
  • Amazon Best Sellers Rank: #240,688 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
"The Fred Factor" is a delightful little volume, just over 100 pages, with inspiring examples and wisdom of how you can become a "Fred" - a person who takes pride in their work and turns the ordinary into the extraordinary. I received a copy from a colleague with an inscription "Thanks for all you do - you're truly a Fred!" I was curious to find out who this Fred character was, and I read it from cover-to-cover immediately and have kept it on my bookshelf for occasional re-readings since then. The phrase "You're a Fred" became a catchphrase in our organization to compliment someone who you felt had offered superior service.

Fred was a postman who went out of his way to satisfy the customers on his route. It seems like a relatively simple job to do, but Fred's passion to know the patterns of each of his customers and make sure their mail was safely delivered made him extraordinary. The author cites many other Fred examples he has come to know.

The Fred Principles are few and simple: 1) everyone makes a difference; 2) success is built on relationships; 3) You must continually create value for others, and it doesn't have to cost a penny; and 4) you can reinvent yourself regularly.

My copy of the book has highlights, underlining, and dog-eared pages, such as "convert your job into one you love, not by doing a different job, but by doing the one you have differently." Also, "if you go about doing the right thing, knowing that the doing is its own reward, you'll be fulfilled whether or not you get recognition from others."

The message and the lessons in "The Fred Factor" are straightforward and easy to comprehend and can be applied to any organization, large or small.
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Format: Hardcover
In a style that he has perfected, Mark Sanborn takes the simple message committing yourself to achieve the extraordinary. If you want to know how to grow a career, increase sales or just have better relationships the answer is in your commitment, passion and drive towards extraordinary results and experience.

I currently lead an organization of $1B in sales and over 200 people and every one of them will be getting a copy of Fred 2.0. Sanborn's best book yet!
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Format: Hardcover Verified Purchase
I was introduced to Fred 1.0 at a leadership conference through my work. I really like the book and have used the concept many times, Fred 2.0 is even better. It has helped in my work and home life and I highly recommend it.
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Format: Hardcover
I was inspired by the 'original' Fred book, the Fred Factor, and have shared its message with hundreds of our university's employees over the last few years. I was overjoyed that Mark Sanborn had written Fred 2.0! It builds on Fred Factor principles and is just as inspiring as its predecessor.

When I teach Fred workshops at UCF, I challenge the audience they will be 'speaking Fred' when they leave. During our time together, they share heartwarming examples of 'Fred-like' behavior they've observed or enthusiastically brainstorm ways to 'spread Fred' in the days to follow. Fred 2.0's principles align with what we are trying to accomplish here and our culture and values.

I recommend Fred 2.0 for personal and professional growth.
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Format: Hardcover Verified Purchase
There really aren't a lot of books that should be on everyone's "must read" list when you consider how varied our interests are. Sure, if you like biographies you simply can't miss Carl Van Doren's 1938 Pulitzer winner on Benjamin Franklin. If great literature is your thing, Harper Lee's To Kill A Mockingbird ranks right up there, and if your desire is to learn how to budget your money, George Classen's The Richest Man In Babylon tops the list, but even these great books would not fit on everyone's "must read" list. Great literature may bore you to death and you may have no desire whatsoever to save money. Of the few books that do belong on everyone's list, the Bible comes to mind. Whether you are a believer in Christ or not, the Bible is simply full of great words to live by. And if you are a citizen of this universe, and I believe most people reading this are, you should add The Fred Factor by Mark Sanborn. It's just one of those rare books that would benefit everyone is some way.

FRED 2.0: New Ideas on How to Keep Delivering Extraordinary Results, is a continuation of The Fred Factor. Here Sanborn expands on Fred-ness and as the subtitle suggests - presents fresh ideas to continue on your Fred journey. The story of Fred Shea the postman has become a staple in business, but being a Fred isn't about just business, it's about everything we do in our lives to help others and this book is chalk full of examples, anecdotes and ideas on how to increase your Fred-ness.

There were many pearls of wisdom I found and I just want to touch on a few. The first one was about employees found in the opening pages when Sanborn writes, "Employees who offer nothing different from other employees are interchangeable." The same philosophy applies to business.
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Format: Kindle Edition Verified Purchase
If you need to pick up your flagging enthusiasm for excellence, this book will remind you why and how to do just that. This isn't just the usual customer service boilerplate either. This is good stuff. I highly recommend and read it often, even after decades of customer service work under my belt.
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