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Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results Hardcover – March 5, 2013
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Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
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The Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book. (Beth Scheitzach, Manager of organizational development and training at the University of Central Florida)
When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level. (Harvey Mackay, #1 NYT bestselling author of Swim with the Sharks without Being Eaten Alive)
Mark Sanborn has done it again. . . . Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy. (Michael Hyatt, NYT bestselling author and former CEO of Thomas Nelson Publishers)
At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow. (Tony Hsieh, CEO of Zappos.com Inc. and New York Times bestselling author of Delivering Happiness)
I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again. (John C. Maxwell, Popular speaker and bestselling author of The 21 Irrefutable Laws of Leadership)
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Top Customer Reviews
Fred was a postman who went out of his way to satisfy the customers on his route. It seems like a relatively simple job to do, but Fred's passion to know the patterns of each of his customers and make sure their mail was safely delivered made him extraordinary. The author cites many other Fred examples he has come to know.
The Fred Principles are few and simple: 1) everyone makes a difference; 2) success is built on relationships; 3) You must continually create value for others, and it doesn't have to cost a penny; and 4) you can reinvent yourself regularly.
My copy of the book has highlights, underlining, and dog-eared pages, such as "convert your job into one you love, not by doing a different job, but by doing the one you have differently." Also, "if you go about doing the right thing, knowing that the doing is its own reward, you'll be fulfilled whether or not you get recognition from others."
The message and the lessons in "The Fred Factor" are straightforward and easy to comprehend and can be applied to any organization, large or small.
I currently lead an organization of $1B in sales and over 200 people and every one of them will be getting a copy of Fred 2.0. Sanborn's best book yet!
When I teach Fred workshops at UCF, I challenge the audience they will be 'speaking Fred' when they leave. During our time together, they share heartwarming examples of 'Fred-like' behavior they've observed or enthusiastically brainstorm ways to 'spread Fred' in the days to follow. Fred 2.0's principles align with what we are trying to accomplish here and our culture and values.
I recommend Fred 2.0 for personal and professional growth.
FRED 2.0: New Ideas on How to Keep Delivering Extraordinary Results, is a continuation of The Fred Factor. Here Sanborn expands on Fred-ness and as the subtitle suggests - presents fresh ideas to continue on your Fred journey. The story of Fred Shea the postman has become a staple in business, but being a Fred isn't about just business, it's about everything we do in our lives to help others and this book is chalk full of examples, anecdotes and ideas on how to increase your Fred-ness.
There were many pearls of wisdom I found and I just want to touch on a few. The first one was about employees found in the opening pages when Sanborn writes, "Employees who offer nothing different from other employees are interchangeable." The same philosophy applies to business.Read more ›
Most Recent Customer Reviews
I just finally opened the book at I am missing several chapters! Unfortunately, it is past my return period. ARGH!!!Published 7 months ago by BKK
So good I'm using it to teach excellent customer service to my fellow agents.Published 12 months ago by Chaplain Jan