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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Hardcover – September 27, 2011
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"...I will be requiring that every one of our team members digest this book from cover-to-cover to help us...transform our business" Dan Miller, author 48 Days to the Work You Love
From the Author
Top Customer Reviews
Free Marketing is a good primer if you're new to promoting yourself on the web. Where the author succeeds are the chapters on what he is most experienced with, which is email marketing. Web newbies are provided with useful tips on newsletters, mass mailouts, and automating your marketing emails.
The book also offers useful ideas related to blogging, marketing through the use of original content, and the benefits of promoting your business through Youtube videos.
Having purchased at least 50 sales, marketing and web promotion books through Amazon, I was surprised that the author was probably the first to print an extremely important technique related to Youtube promotion. Google owns Youtube, and tends to mix videos into many of its search engine results. That being the case, a business owner can find their videos on the first page of Google for a search of their target keywords. It's an effective strategy that I've been surprised more web marketing authors haven't emphasized.
Having said all this, the book is unfortunately light on the type of marketing tips that could help most. The author admits that he isn't particularly savvy when it comes to social network marketing (Facebook, Twitter), so the chapters on how to capitalize on using them are lacking. Other books dedicated solely to social networks provide case studies that prove just how powerful promoting yourself through those websites can be with respect to free marketing.Read more ›
In fact, when I first started my online business, I took just ONE of Jim's ideas and I generated a recurring monthly income of $500 in 24 hours... and in his new book, he shares 101 ideas that are low and no cost!!
Just from reading the first few pages of Jim's new book - Free Marketing, I gained five new ideas that I can implement tomorrow to further grow my business online.
I'm still plowing through the book myself - and as expected, the wheels are turning from the ideas I'm reading about... BEWARE! Buy this book and you won't be able to sleep tonight... you will be too busy coming up with ways to implement Jim's creative marketing ideas!
* Doesn't help you choose the right tactics or judge quality--Organizations come in many different shapes and sizes and have different marketing needs. Where this book really fails is that it does a poor job of helping the reader decide which ideas to implement and which are sustainable. Also, I've seen many examples of clumsy, bad marketing and this book does little to help the reader gauge what makes for quality marketing and how to create it.
* Way too long and poorly organized--Despite having a chapter on brevity, the book goes on for more than 300 pages. And there aren't actually 101 distinct marketing concepts discussed, as the title states. Many of the chapters simply rehash material that has already been written, and there are endless references to other parts of the book. One third the way through the book and the repetition gets annoying; two thirds through and it's painful. The organization is just sloppy; it probably should have been an 80 page book with 30 ideas and a robust table of contents.
* Way too self-promotional, slick, and salesy--The author makes frequent mentions of his online properties and services, even when they're not at all relevant to the subject matter.Read more ›
Most Recent Customer Reviews
Very good. It's a shame he brags so much about himself in everything he writes!Published 16 days ago by Fran
This book was a bit gimmicky but still had a few good tips that made the purchase worth the money. I would recommend looking for this book at your local library before purchasing... Read morePublished 3 months ago by Brooke H.
I have listened through once completely and I am going through it again now. There is a wealth of knowledge in this book and it can help any business.Published 4 months ago by Dustin B.
This is has been one of my favorite tools in my social media consulting business. Jim gives specific tips and resources to grow your marketing (most for no cost). Read morePublished 7 months ago by Brendan
This book introduced me to Amazon marketing and the hands on approach to beginning my adventure to develop that income stream. Well written, clear, concise and to the point.Published 8 months ago by Jerry D