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Free Prize Inside: How to Make a Purple Cow Paperback – Illustrated, April 24, 2007
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Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News)
Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)
About the Author
- Item Weight : 6.4 ounces
- Paperback : 256 pages
- ISBN-10 : 1591841674
- ISBN-13 : 978-1591841678
- Product Dimensions : 5.02 x 0.69 x 6.97 inches
- Publisher : Portfolio; Reprint Edition (April 24, 2007)
- Language: : English
- Best Sellers Rank: #947,261 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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But I recommend it for everyone else too - because about half of the book is about the most important part of the idea -selling it. So if you are trying to influence change in your organization, sell your ideas to others, propose an acquisition, suggest a new product line or influence others in your organization in any way, then I recommend you read this book.
(Hint - that last paragraph should be all of us, even if we could care less about "marketing" in our company) Read it because it is innovative. Read it because it is fun. Read it because it has practical information to help you sell others on your ideas.
The downside is that I feel this book (the title and cover) has the feeling it's a joke. Too big of a promise, too vague of a title. It's not a joke.
If you have that idea too, I'd hereby want to convince you to ignore the cover and the (sub)title and just buy the book. (Well, that is if you want to apply change in (your) company and want to have your marketingskills grow exponentially...)
"Focus on the unsatisfied."
"Make An Invisible Service Visible."
"The free prize transcends the utility of the original idea."
"When you identify what's broken among your competitors,
you've found a free prize."
... caused us to find our product's "Secret Prize."
We implemented a program within 5 days that has so far caused sales to jump by 50%. Tremendous feedback from inbound e-mail corroborates that we're on the right track, as does the fact that existing customers identify strongly with this "core" messaging.
I've read all of Seth Godin's books. This one is his best.
Top reviews from other countries
The "free prize" in the title refers to simple ideas which can differentiate a product from the competition. Note the "simple" - he advises against trying to come up with big ideas which are expensive and usually fail. He continues his attacks on traditional marketing and makes a persuasive argument against it. Instead of spending lots of money on mass marketing, he advocates that you concentrate on creating "remarkable" products. Not remarkable in the sense of being brilliant - simply worth talking about. He prefers "soft" innovation (simple, inexpensive) to "hard" innovation (driven by R&D) and argues that anyone can create soft innovations.
The sad bit is that most of the examples he provides are silly. Not silly in the sense that they won't work - they probably would - but silly in the sense that they don't actually add anything useful to the product/service - they simply make it stand-out from the crowd - which is probably what sells. Sad but true.
A good read and one I learnt from.
I was expecting a little bit more
Explica porque Free Prize es gratis o debe conseguirse a un costo muy bajo a diferencia de otro tipos de innovaciones que son muy costosas.
También enseña como vender un proyecto y convertirte en un champion , y como presentar el proyecto a tus superiores incluso consejos para realizar una mejor presentación (powerpoint).
En general el libro te da una idea de lo que requiere una empresa o producto para poder sobresalir de su competencia sin invertir dinero, solo utilizando la creatividad.
Muy recomendado para personas que se desempeñan en el área de ventas , marketing , gerencia y también para personas que buscan abrir un negocio o ya lo tienen.