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Free Prize Inside: How to Make a Purple Cow Paperback – Illustrated, April 24, 2007

4.4 out of 5 stars 72 ratings

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Frequently bought together

  • Free Prize Inside: How to Make a Purple Cow
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  • Purple Cow: Transform Your Business by Being Remarkable
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  • This Is Marketing: You Can't Be Seen Until You Learn to See
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Editorial Reviews

Review

Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes)

Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News)

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)

About the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Product details

  • Item Weight : 6.4 ounces
  • Paperback : 256 pages
  • ISBN-10 : 1591841674
  • ISBN-13 : 978-1591841678
  • Product Dimensions : 5.02 x 0.69 x 6.97 inches
  • Publisher : Portfolio; Reprint Edition (April 24, 2007)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 72 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
72 global ratings
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Top reviews from the United States

Reviewed in the United States on July 5, 2007
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2 people found this helpful
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Reviewed in the United States on October 4, 2019
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Reviewed in the United States on March 8, 2018
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Reviewed in the United States on August 14, 2007
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Reviewed in the United States on December 23, 2017
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Reviewed in the United States on January 19, 2005
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Reviewed in the United States on March 30, 2014
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Reviewed in the United States on September 4, 2013
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Top reviews from other countries

Bobby Elliott
3.0 out of 5 stars Some interesting ideas which reflect our sad times
Reviewed in the United Kingdom on August 29, 2004
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12 people found this helpful
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James
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on April 4, 2015
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Robin
2.0 out of 5 stars Apealing title and cover, but the inside is worthless
Reviewed in the United Kingdom on November 8, 2013
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Rodolfo Gonzalez
5.0 out of 5 stars Excellente continuacion
Reviewed in Mexico on March 15, 2017
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Michael
4.0 out of 5 stars Interessanter Inhalt mit unterdurchschnittlichem Cover
Reviewed in Germany on March 24, 2017
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