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Free Prize Inside: How to Make a Purple Cow Paperback – April 24, 2007
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The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. --Barbara Mackoff --This text refers to an out of print or unavailable edition of this title.
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
In Purple Cow, Seth argued that businesses and nonprofits need to be remarkable in order to survive. Being remarkable means that people will tell their friends about your product or service. Purple Cow was a thought provoking book but was lacking in helping readers implement the ideas. Free Prize Inside takes it the next step and shows us how to market and create remarkable changes in our organizations.
Free Prize Inside is divided into three sections:
* Why You Need a Free Prize
* Selling the Idea
* Creating the Free Prize
A "free prize" is a soft innovation. Seth builds the case for the urgent need of people in all organizations, including nonprofits, to be championing soft innovations. Soft innovations are the "clever, insightful, useful small ideas that just about anyone in an organization can think up." A free prize may seem like a gimmick at first but it actually becomes an essential part of your product or service. We all know what our favorite cereal tastes like, but it becomes irresistible when we see we can get a free prize inside the box. To illustrate his point, Seth is selling the first printing of this book in a special-made cereal box! You can pre-order a copy at Amazon.com.
He's convinced that anyone can come up with a free prize inside. The problem comes when we share it with others. Seth says our co-workers or boss, ask three basic questions:
1. Is this idea doable?
2. Is it worth doing?
3.Read more ›
When we buy cereal, especially kiddie cereal, what's the best part? The free prizes inside, of course! That's the thinking behind the book.
Free prizes aren't just the stuff you find in cereal or Cracker Jack. Does your credit card offer free airline miles or money towards the next car you buy? That counts. What about an online store offering free shipping? What I remember the most about some tradeshows and expos are the drawings for free prizes, the goodies I received, and the shirts I still have.
This book has impeccable timing. As an editor of a newsletter, I have been struggling to find ideas to pep it up and draw in more subscribers since new subscriptions have slowed down. I cheat and go straight to page 131, the start of the list of "Edges" and look for a spark of creativity to create an "Edgecraft" (book's buzzword) to find a free prize. The goal is to find something to reel people in, to give them something they want like the previously mentioned examples.
I learn from examples and Godin lists plenty of them using Edgecraft in action. He is not saying you have to invent something new to make something happen. It's about taking what you already have going and how to make your product, service, head, blog, whatever worth talking about and watching the results.
With three kids, a spouse, two jobs, a house, and volunteer work, finding time to read a book is a challenge.Read more ›
He describes items included free with a purchase as a gimmick and uses the example of the prize in a Cracker Jack box. He recommends that companies should focus on unsatisfied customers vs. the satisfied customers because unsatisfied customers are the ones that really want a free prize. Gimmicks can work because we buy what we want - "Do we want the fortune cookie or the fortune?"
Because an organization's adoption of an idea has nothing whatsoever to do with whether it's a good idea or not, Mr. Godin emphasizes that selling the idea of a soft innovation (the free prize) is as important as the innovation itself. So he tells you first HOW to sell the idea, then he explains ways to CREATE the free prize. He helps you champion innovations by listing 17 tactics that can be used to sell your idea. For example, he describes how to change the mind of a group of people - have the group see tangible proof that everyone else is changing their mind as well.
To find new ideas, he recommends NOT brainstorming but instead using a process that identifies the soft innovations that live on the edge of what already exists - Edgecraft. In his book, Mr. Godin gives 30 ways to apply Edgecraft with real-world examples for each.Read more ›
Most Recent Customer Reviews
I really liked this book it gave me a lot of insigh and was great readingPublished 14 months ago by Rob
Excellent. Seth Godin is always giving his readers something to think about. Always a different angle so we can see "marketing" from a different prospective.Published 20 months ago by Elcione
If you want the secret to make a purple cow then you should read this book. In the edges you will find the prizes.Published on July 29, 2014 by Javier Jara
I read Purple Cow which this book is kind of a follow up to, but I enjoyed Free Prize Inside much more. Very motivating and a whole lot of take-aways. Read morePublished on March 30, 2014 by Joshua Hash
Awesome marketing advice I'm putting to use every day. If you want to jump ahead of your competition, follow the advice in this book.Published on September 21, 2013 by Kevin Campbell Films
Enough has been written about this book so I won't revisit all of the previous praise. What I liked about it was it didn't just teach me what to do it taught me how to think about... Read morePublished on September 4, 2013 by Robert Harpole
If you are interested in successful marketing, you need this book in your library. Actually, throw the rest away and just keep this book.Published on January 11, 2013 by John P. Blanchette
The book is well written, however as in many business books the Free Prize Inside could have been an article in a business publication rather than a book. Read morePublished on October 4, 2011 by business101