Top positive review
on July 5, 2007
Seth Godin writes innovative, thought provoking and fun to read marketing books. This book is all of those things. After all, any book that had the first 100,000 copies available inside a cereal box (get it, the Free Prize Inside?) must be innovative, thought provoking and fun.! This is written as a marketing book and so if you are an entrepreneur, have a marketing interest or responsibility, I believe it is a must read.
But I recommend it for everyone else too - because about half of the book is about the most important part of the idea -selling it. So if you are trying to influence change in your organization, sell your ideas to others, propose an acquisition, suggest a new product line or influence others in your organization in any way, then I recommend you read this book.
(Hint - that last paragraph should be all of us, even if we could care less about "marketing" in our company) Read it because it is innovative. Read it because it is fun. Read it because it has practical information to help you sell others on your ideas.