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Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News Paperback – December 15, 2002
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About the Author
Jeff Crilley is an Emmy Award winning reporter who's work has aired nationally on The Fox News Channel, CNN, The CBS Early Show, Good Morning America, The Discovery Channel and Court TV.
He's been beating the streets as a reporter for more than two decades and is a popular speaker on the subject of Free Publicity
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Top customer reviews
This book resonated with me as my peak public relations experience came when I worked with a former reporter from the Daily Oklahoman, Mick Taylor. Mick, since he had been on "the other side" - looking for news - brought a different perspective to PR. He knew how reporters and editors responded to press releases, "pitches," what a great news source looked and sounded like, and the press conference. He knew what they wanted and how they wanted it. Those who followed KeraVision, Inc. in the 1990s will recall the excellent PR the company received as a result of Mick's contribution...and at a cost a start-up could afford.
Most PR professionals are outsiders, "people outside the newsroom" and most books on the subject are written by outsiders. Crilley, however, is a working journalist who provides the insider's point-of-view. He provides a great perspective and covers all the key elements in an easy read. "Free Publicity" details how to get attention from those in the media, when to call and when not to, what to say and how to say it.
Crilley does not guarantee success as that depends on the reader to go out and apply the lessons outlined in the book, make some mistakes, and do it again. Based on my experience, Crilley's insights coupled doing will lead to success.
There are some nice tips in there on what you should be doing to get PR and when you should be contacting journalists to maximize your chances of getting PR.
I also liked the real world stories noted in there by Jeff to give you an idea of what exactly he is talking about. If you are looking for some tips on getting PR, get this book. You won't be disappointed. I know I wasn't
Jeff lends his real world experience to explain how to make your press releases more appealing, when to reach out to journalists, and how to keep them coming back. The book is a great place to start if your clueless on how to get in the news but want free publicity. Five stars.
The author describes each point, explains them simply and uses real news story situations from his past to enforce each point. The chapters wrap up with bullet points to remember.
I recommend it for PR reps, public information officers and anyone in the non-profit sector. Anyone in fund raising, school athletic booster clubs or public project may consider this book helpful.
I am in the newspaper business but wanting to get into the public relations and public information field, so I had interest in this subject for many reasons. I was only three chapters into this book when I ordered one for my daughter, who is in the non-profit field and heads many fund raisers and deals with the media and public on a daily basis.