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Free Range Brands Hardcover – January 25, 2017
Nicole tells it like it is and fires a warning shot for marketers applying old rules in a modern world. In Free Range Brands, she shakes brands out of their functional comfort zones and offers fresh insights and tools to unleash a world of inspiration, innovation and brand growth. --Tonise Paul, President & CEO, Energy BBDO
ATTENTION MARKETERS: Free Range Brands is the roadmap to navigate the new marketplace. Get agile and get moving! --Patrick O'Brien, CEO, Paris Presents, EY 2016 Entrepreneur of the Year
Tomorrow's leading brands will thrive with Free Range DNA. --Andy Horrow, CMO Wholesome Tea, Former CMO, Tropicana, Mike's Hard Lemonade, Free Range Convert
From the Author
According to global brand strategist Nicole Ertas, "The surprising truth is that modern technology didn't change us - it enabled us. For the last 50 years, marketers dished it out. Consumers didn't have the data or the facts. Trust was the alchemy that held the whole system together. The seeds of mistrust started to sprout with the Boomers, who broke from their parents' generation. They used their megaphones, marches, and posters to demand answers and changes on big issues that made the news and got attention. They grew up to pass their values of being change agents and influencers on to their kids: the Millennials, who expect to be seen and heard and have the power to invoke real change. So it's not just 80 million Millennials, but 160 million people who are at the core of changing everything:the two largest generations in history working together, often still living together, and fueling and supporting each other."
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Helpful book on how to be a streetfighter in the ever-changing world of marketing.Read more