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Patrick Fagan
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Free Your Mind: The must-read expert guide on how to identify techniques to influence you and how to resist them Kindle Edition

by Laura Dodsworth (Author), Patrick Fagan (Author) Format: Kindle Edition
4.4 4.4 out of 5 stars 254 ratings
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The Instant Sunday Times Bestseller

Learn how to recognise and resist the daily attempts to control and manipulate your mind.

There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks, ‘Still or sparkling?’

Free Your Mind is your field manual to surviving the information battlefield. In this indispensable book, Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians, infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you, from social media to subliminal messages.

Learn how to recognise the nudges, dispel efforts to brainwash you and always question those who say the choice is yours. If you don’t control your mind, someone else will.

Laura Dodsworth's book 'Free Your Mind' was a Sunday Times bestseller w/c 2023-07-24.

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  1. Print length
    378 pages
  2. Language
    English
  3. Publisher
    HarperCollins
  4. Publication date
    July 20, 2023
  5. File size
    1522 KB
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Editorial Reviews

Review

‘Snappily written […] made me more aware of the nudges and persuasions that were part of my everyday life’ Mail on Sunday

‘An important new book […] Laura Dodsworth and Patrick Fagan have some great ideas for how to recognise Nudge Unit tactics and how to fight back’ Telegraph

‘An informative and engaging read’ Forbes

‘A gripping […] account of how the mind can both be manipulated and resist manipulation in the context of a range of contemporary phenomena’ Literary Review

‘An essential and entertaining read [..] a treasure trove of a book’ Critical Therapy Antidote

‘A sceptic’s charter. A thorough and entertaining guide for how to keep other people’s ulterior agendas out of your head.’ Lionel Shriver

‘Free Your Mind is an instant classic, full of wisdom about what it means to try and hang onto our humanity amidst the clamour of modern life. If you like the quirkily brilliant work of Malcolm Gladwell, you’ll love this book. I’m buying it for all my friends.’ Allison Pearson

‘We must all learn to spot the difference between useful and harmful persuasion. This book is a perfect place to start.’ Rory Sutherland

‘Free speech and free minds are inextricably linked and this book will help you achieve both.’ Toby Young, General Secretary of the Free Speech Union

‘During the pandemic, governments worldwide deployed sophisticated behavioral and psychological techniques. Now that Pandora’s Box has been opened, powerful entities will undoubtedly continue to use these tools to manipulate unwary populations. The best way to be immune to these techniques is to understand when they are being deployed; if you recognize it, you can do something about it. Dodsworth and Fagan provide a compendium of manipulation in the modern world. Their book is a primer on how to survive in an age of ubiquitous propaganda – and it’s great fun to read.’ Professor Jay Bhattacharya

About the Author

Laura Dodsworth is an author, journalist, photographer and commentator. She is the author of the Sunday Times bestseller A State of Fear: how the UK government weaponised fear during the Covid-19 pandemic, as well as a trilogy of books about the body.

Patrick Fagan is a behavioural scientist with 12 years’ experience of mind manipulation. Previously lead psychologist at Cambridge Analytica, he is now a part-time lecturer and runs several data consultancies. He is the author of Hooked: Why cute sells and other marketing magic we can't resist.

Product details

  • ASIN ‏ : ‎ B0BHYFC5PV
  • Publisher ‏ : ‎ HarperCollins (July 20, 2023)
  • Publication date ‏ : ‎ July 20, 2023
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1522 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 378 pages
  • Customer Reviews:
    4.4 4.4 out of 5 stars 254 ratings

About the authors

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  1. Patrick Fagan

    Patrick Fagan

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    Patrick is a behavioural scientist with over thirteen years' experience applying psychology to business and politics. He is a part-time lecturer in London and has co-authored peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. He was previously the Lead Psychologist at Cambridge Analytica and now runs several behavioural and data science consultancies.

    See more on the author's page
  2. Laura Dodsworth

    Laura Dodsworth

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    Full content visible, double tap to read brief content.

    Laura Dodsworth is an author, journalist, photographer and commentator and has been described as a ‘latter-day punchy Cassandra’ and a ‘Slayer of Taboos’. She is the author of the two instant Sunday Times Bestsellers, 'Free Your Mind: The new world of manipulation and how to resist it' (2023) and 'A State of Fear: How the UK government weaponised fear during the Covid-19 pandemic’ (2021). Her previous books 'Bare Reality: 100 women, their breasts, their stories', 'Manhood: The Bare Reality' and 'Womanhood: The Bare Reality' attracted worldwide media coverage and excellent reviews. Laura and the creation of 'Womanhood' were the subject of a documentary for Channel 4, '100 Vaginas', which received 5 star reviews and has been broadcast around the world.

    See more on the author's page
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Customer reviews

4.4 out of 5 stars
254 global ratings

Top reviews from the United States

A. Tripoli
5.0 out of 5 stars Enlightening and Empowering - "Free Your Mind" is a Must-Read
Reviewed in the United States on January 30, 2024
Verified Purchase
I recently finished reading "Free Your Mind" by Patrick Fagan, and I must say, it's one of the most enlightening books I've come across in a long time. This book is not just a read; it's an experience that empowers and educates you in ways you wouldn't expect.

From the outset, Fagan captivates the reader with his insightful perspectives on human psychology and behavior. His writing style is engaging and accessible, making complex concepts easy to understand and relate to. He delves into the intricacies of the mind with such clarity and depth that you can't help but feel a sense of awakening as you turn each page.

One of the most impressive aspects of this book is how Fagan combines scientific research with practical advice. He provides actionable steps to free your mind from the constraints of societal norms and self-imposed limitations. The book is filled with real-life examples and exercises that encourage self-reflection and personal growth.

"Free Your Mind" is more than just a guide; it's a journey toward self-discovery and mental liberation. Fagan's expertise in psychology shines through in every chapter, offering readers a unique opportunity to understand and transform their thought processes.

In conclusion, I highly recommend "Free Your Mind" to anyone seeking to understand the depths of their mind and unlock their full potential. Whether you're a student of psychology, a professional in the field, or just someone curious about the human mind, this book is a valuable resource that will leave a lasting impact on your life.
3 people found this helpful
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xx88rose
5.0 out of 5 stars highly recommend
Reviewed in the United States on November 12, 2023
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Very well written and interesting. One of the best books I’ve read in regards to research and information provided on the topic. Authors don’t talk in circles, throw word salads, or try to promote themselves.
4 people found this helpful
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Top reviews from other countries

Don
4.0 out of 5 stars A must read book to reveal the
Reviewed in Canada on October 20, 2024
Verified Purchase
tactics used by big business, media and government to manipulate, mold and coerce "right think" and its associated behaviour in you. Independent thinkers and sheeple alike should read this to confront the misdirection and deception used by institutions that ostensibly are there to serve them.
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Remko
5.0 out of 5 stars Must read
Reviewed in the Netherlands on November 18, 2023
Verified Purchase
Will make you see things differently
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itsarockingworld
5.0 out of 5 stars Timely and relevant
Reviewed in the United Kingdom on August 5, 2023
Verified Purchase
Firstly, notice how Amazon automatically puts all the five star reviews first below this product. They WANT you to hear the positive stuff first, so you buy this book. Why would they encourage the poorer reviews to be visible? You might choose not to buy it. This is a simple example of the manipulation we experience all day, every day.

Anyhow... This is a timely, important and accurate work, and should be on all bookshelves.

My only issue is the analogy of a battlefield and the reader being a soldier (used in the Intro and chapter 1). This really feels childish, forced and amateurish, and detracts from the scholarly contents. It nearly put me off continuing to read the whole book. But if you persevere the other chapters are well worth reading.

If the authors read this reveiw I suggest scrubbing the "reader is a soldier" analogy when you publish the second edition. It's unnecessary and clichéd.

Great book. Well done and thank you for putting it together.
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Elizabeth
5.0 out of 5 stars great book, highly recommend
Reviewed in Australia on January 3, 2024
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A thorough and helpful book. Very enjoyable to read, despite its concerning subject matter. Made me feel a bit more optimistic and had some really good advice. Seemed rather long, but very much worth the effort of getting through it all.
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Mr R D Alexander
5.0 out of 5 stars Essential and timely book
Reviewed in the United Kingdom on July 24, 2023
Verified Purchase
This book is essential reading for anyone who wants to preserve or regain mental autonomy and resist the subterranean influences and nudges of companies, organisations and governments. Sovereignty over one’s mind is more vital than ever as the means of control proliferate in the modern digital age but - like seeing how the magician performs his trick - once the techniques are exposed and we start to recognise them, we can’t be fooled again. The contents take the reader through each area where our minds are under assault in this way, for example, social media, TV, symbols, Big Brother; and provide practical rule-based defences. It is a thoroughly researched book and contains many erudite and fascinating references. There are also the personal experiences of the authors which give the writing personal and unique colour.

There are so many books teaching how to manipulate and control others, it’s refreshing and valuable to have a book which provides a manual for resistance.

All together a humane and timely work which deserves to be read by anyone who values free speech, free thought and freedom.
Customer image
Mr R D Alexander
5.0 out of 5 stars Essential and timely book
Reviewed in the United Kingdom on July 24, 2023
This book is essential reading for anyone who wants to preserve or regain mental autonomy and resist the subterranean influences and nudges of companies, organisations and governments. Sovereignty over one’s mind is more vital than ever as the means of control proliferate in the modern digital age but - like seeing how the magician performs his trick - once the techniques are exposed and we start to recognise them, we can’t be fooled again. The contents take the reader through each area where our minds are under assault in this way, for example, social media, TV, symbols, Big Brother; and provide practical rule-based defences. It is a thoroughly researched book and contains many erudite and fascinating references. There are also the personal experiences of the authors which give the writing personal and unique colour.

There are so many books teaching how to manipulate and control others, it’s refreshing and valuable to have a book which provides a manual for resistance.

All together a humane and timely work which deserves to be read by anyone who values free speech, free thought and freedom.
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