I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.
This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analytical aspects. The other books spend more time on anecdotes and particular categories of advertisement/upsell/gameplay, whereas this book has comparatively few, which is fine with me. They don't really dig into analyzing the data.
This book is about gathering and analyzing the data to maximize LTV (Life Time Value of the customer). The only other place I have seen the type of explanation like in this book is in the author's blog mobiledevmemo.com.
The topics I found of particular interest related to measuring virality, events to be tracked for analysis, analysis spreadsheets and user segmentation. It helps if you have some background in statistics, but you can get most of the book if that's not your background.
Understanding this book will help you create and take every opportunity to understand your audience enough to maximally monetize your app.
ISBN-13:
978-0124166905
ISBN-10:
0124166903
Why is ISBN important?
ISBN
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Use the Amazon App to scan ISBNs and compare prices.
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club?
Learn more
Join or create book clubs
Choose books together
Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
New releases
Explore popular titles in every genre and find something you love. See more
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
-
Apple
-
Android
-
Windows Phone
-
Android
To get the free app, enter your mobile phone number.
Customers who viewed this item also viewed
Page 1 of 1 Start overPage 1 of 1
What other items do customers buy after viewing this item?
Page 1 of 1 Start overPage 1 of 1
Mr. Dimitar Dragomirov DraganovPaperback$19.99FREE Shipping on orders over $25 shipped by AmazonGet it as soon as Wednesday, Sep 8
Nolyn: The Rise and Fall, Book 1
In the depths of an unforgiving jungle, a legend is about to be born. Listen now
Customer reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Reviewed in the United States on February 27, 2014
Verified Purchase
Reviewed in the United States on January 19, 2015
Verified Purchase
Reviewed in the United States on November 7, 2018
Verified Purchase
Reviewed in the United States on November 6, 2018
Verified Purchase
Reviewed in the United States on January 29, 2017
Verified Purchase
Reviewed in the United States on January 6, 2020
Verified Purchase
Top reviews from other countries
kwame
Five Stars
Reviewed in the United Kingdom on September 17, 2015Verified Purchase
Xavier Rosee
Must Read for anyone involved with anything freemium
Reviewed in France on June 5, 2019Verified Purchase
Dubrovskyi Volodymyr
Excellent!
Reviewed in France on January 22, 2015Verified Purchase
