Being a professional Internet producer with a focus on communities, I occasionally pick up books by other professionals to see what kind of innovation they have brought to the field. Unfortunately in this case I allowed myself to be fooled by a clever title and a few reviews that must have been from friends of the author. This "book" isn't much more than a pamphlet, and at a steep $30, I can say that I have never payed so much per word for a book in my life. The description on the back cover mentions "hits" and "Alexa" - two things that scream "amateur". You will never hear the executives of an Internet company exchanging stats based on hits or Alexa at the monthly strategy meeting.
Normally I wouldn't have even bothered with what was clearly a waste of time. However, since it would only take an hour to read I thought I'd buzz through it and provide a few words of warning here. This book is full of generalities that will not be helpful to anyone actually trying to launch a web-based business. In many places its full of outright misinformation - as in the chapter about content management systems (CMS's could have been the subject of an entire book themselves and the 6 pages dedicated to the subject in this book were both beyond the scope of the book, and full of misinformation). The author even goes as far as stating that if you need content, and you can't contact the author of another website to secure permission to use that content, go ahead and steal it anyway, but only use 50% or less of the original article and link back to the rest. Unbelievable.
Not once does the book delve into actual, useful statistics. No analysis of page view, visits, unique visitors, or bounce rates. No trends over time. No revenue numbers or revenue growth over time.
Also, the website that the book was written about, despite claims of "going viral" has a forum that is essentially empty - and this after over 7 months of being online judging by the original post date. Take note - the books claim about "going viral" has not produced the kind of results we would expect from such a statement - high traffic and enough revenue to pay the author a salary.
But the salary is coming it seems, in the form of this 30 dollar pamphlet. Don't be fooled. Sadly, the author really did do a good job of creating a niche website. However, to claim a level of expertise and success equal to writing a book on Internet success (and to charge an outrageous sum for said book) just isn't acceptable.