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The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (Howtodoitfrugally) 2nd Revised & Enlarged Edition

4.7 out of 5 stars 183 customer reviews
ISBN-13: 978-1463743291
ISBN-10: 1463743297
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Editorial Reviews

Review

"If you're going to read only one book to get other people to read your book, it should be this one." ~ Tim Bete, director Dayton University's Erma Bombeck Writers' Workshop

" Unlike other books and articles on the subject, this one is detailed--and it's chock full of ideas that even seasoned book promoters will not have tried."
~ Dallas Hodder Franklin, editor of SellWritingOnline.com

"Great book! My copy {of The Frugal Book Promoter} looks like a porcupine, so many pages are flagged with great tips to try."
~ Karin Ireland, author, motivational speaker


"Howard-Johnson has the comforting tone of a mentor and writes with the precision of a surgeon."
~ Francine Silverman, author and editor of Book Promotion Newsletter

"The most expensive parts of book promotion are the mistakes. This book will save you time and money." ~ Dan Poynter, author of The Self-Pubishing Manual

From the Author

I wrote The Frugal Book Promoter to keep other authors from falling into the same potholes I did when I first started writing books. The world changes so fast, it was time for a new one. So here is what is new in this second edition:
~The Second Edition has been reorganized.
~The Second Edition is almost twice as fat--read that "twice as chock full of promotions you can use."
~The Second Edition still includes the basics that make you into an on-your-own publicist or a great partner for a professional publicist. That includes everything you need to know to put together the best, most effective media releases, query letters, and media kits possible. And how to utilize what you love to do most--write--to  get the word out about what you love most--your book. If you loved the chapters like the ones on writers' conferences, getting reviews, and book fairs or tradeshows, you'll love the updated ones even more.
~You'll love the chapters on what I call the game changers. These really are game changers! There's information on using online bookstores to your benefit. And how to make your blog actually work for you. And how to save time with your blogging! And ideas for blog posts--even if you write fiction or poetry.
I hope you'll partake. And let me know how this book helps you. And, of course, what you'd like to see in the next edition. (-:
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Product Details

  • Series: Howtodoitfrugally
  • Paperback: 416 pages
  • Publisher: CreateSpace Independent Publishing Platform; 2nd Revised & Enlarged edition (August 25, 2011)
  • Language: English
  • ISBN-10: 1463743297
  • ISBN-13: 978-1463743291
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (183 customer reviews)
  • Amazon Best Sellers Rank: #322,744 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Space Salamander TOP 500 REVIEWERVINE VOICE on September 15, 2004
Format: Paperback
I love authors who practice what they preach. Author and former publicist Carolyn Howard-Johnson has been one of my role models when it comes to book promotion, so I was elated to find that she now has a book on the topic. And a goldmine of a book it is.

This book is jam-packed with resources (many of them online), publicity protocol advice that'll make you feel like an instant insider, and creative techniques to publicize your work.

"Don't do what every other author does," she advises on page 35, and goes on to give us great examples of unusual strategies some authors have used to get attention for their books.

She tells us how to evaluate how well our efforts are paying off in a quantifiable manner, something I've never done before. She teaches us about branding, and why it's more important for an author to have a "brand" than to publicize one book at a time.

If you need to know what belongs in a media kit, where to submit articles for promotion, what to bring to a writers' conference, how to use promotional gifts and where to get them on the cheap, how to build mailing lists, where reviewers hang out, how to do a TV interview, even how to make your own ARCs... it's all here.

Book publicity is an enormous topic, and one of the things I liked so much about this book is that it's not overwhelming. It doesn't attempt to give you every detail of every technique you might ever use. Instead, it gives overviews and examples, always in a straightforward, no-fluff-added way. By the end, you'll have a good sense of the possibilities that exist and can investigate further any ones that interest you in particular.

This book earns my highest approval and I believe it will be of great help to authors, whether self-published or traditionally-published.

--Jenna Glatzer

Author of MAKE A REAL LIVING AS A FREELANCE WRITER

and editor-in-chief of AbsoluteWrite.com
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Format: Paperback
I purchased The Frugal Book Promoter 1st Edition in 2004 and scoured it for ideas to promote my debut novel. I used it so much that its pages are worn. It's full of post-its I stuck in with reminders of what I should do and when. The countless ideas about marketing were a valuable resource for publicizing my book. I have fifty reviews on Amazon and have sold more copies than I thought possible. The Frugal Book Promoter was a gold mine!

I've recently discovered an UPDATED gold mine. Carolyn Howard Johnson's SECOND EDITION of The Frugal Book Promoter, available in eBook and print versions, is packed and twice as thick as the first version. Do you want to hit the marketing world running with your book? I highly recommend you utilize the many resources in the Second Edition. The information is completely current and easy to follow. This excellent resource puts you, the author, in the driver's seat to do what your publisher can't to promote your book. A huge plus--the tips are "nearly free" (to quote the cover subtitle).

Today's technology, social networking and marketing techniques are covered. Updated web resources abound. Advice in sync with today's Internet are incorporated:

* Blogging tips and pitfalls
* Obtaining reviews and avoiding scams
* Finding places to pitch your book
* Using the eBook explosion to promote sales
* Using Google alerts to full advantage
* Staying on top of current trends in the publishing industry
* Writing quality query, media release letters and scripts for telephone pitches
* Putting together power point and author talk presentations

Don't have deep pockets to pay a pricey publicist? Do you want your book to get maximum exposure?
Read more ›
1 Comment 23 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
Humans are social animals. We like to associate with others to share our thoughts, blessings, and woes. But above all this, we love to express our opinions and demonstrate our knowledge about matters both mundane and extraordinary. Over the eons our penchant for giving advice has led to a phenomenon called the how to book. There are how to books on subjects ranging from the simplest household tasks to how to be a good parent or an amazing lover.

Authors are no exception to the rule, and are very eager to give advice to each other from how to write and publish your first novel to publicizing that novel and promoting yourself. Being an author, I know how important publicizing ones work is and how necessary it is to promote oneself. Because other writers know how eager their colleagues are to place themselves in the public eye, there are many books in the market place that offer publicity and promotion tips. More often than not, these suggestions require great expenditure and that is something most underpaid writers can't afford.

However, "The Frugal Book Promoter" by Carolyn Howard -Johnson offers solutions that cost more in time than money, and time is something any committed writer must be prepared to spend. The author admits at the start of the book that some of her advice is based on her opinion, but this is an opinion garnered from years of being in public relations and from successfully promoting and publicizing her first two books.

The book starts off with some simple and helpful hints. The author speaks about branding yourself instead of publicizing yourself. Later she goes on to explain this more fully.
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