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Shōichi Aoki

Fruits Paperback – January 6, 2001

by Shoichi Aoki (Photographer, Foreword)

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This is a collection of 45 Tokyo street fashion portraits from Japan's premier fanzine. Fruits was established in 1994, by photographer Shoich Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. The magazine has since grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18 years and the clothes they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles which, when combined, create a novel, if not hysterical, effect.

Print length

304 pages
Language

English
Publisher

Phaidon Press
Publication date

January 6, 2001
Grade level

8 and up
Reading age

13 years and up
Dimensions

6.75 x 1 x 9 inches
ISBN-10

0714840831
ISBN-13

978-0714840833
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Editorial Reviews

Amazon.com Review

If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki's book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A best-of collection from the fanzine of the same name, and published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favorite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garçons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men's silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (elegant gothic Lolita), and a swathe of tartans, pinks, and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.

One enterprising man wears a genuine British paperboy's delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their "point of fashion" and "current obsession." The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. --David Vincent

Product details

Publisher : Phaidon Press; 26427th edition (January 6, 2001)
Language : English
Paperback : 304 pages
ISBN-10 : 0714840831
ISBN-13 : 978-0714840833
Reading age : 13 years and up
Grade level : 8 and up
Item Weight : 1.75 pounds
Dimensions : 6.75 x 1 x 9 inches

Best Sellers Rank: #781,388 in Books (See Top 100 in Books)
- #52 in Hong Kong Travel Guides
- #517 in Fashion Photography (Books)
- #711 in Photography Collections & Exhibitions (Books)

Customer Reviews:
131 ratings

Customer reviews

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4 star		13%
3 star		5%
2 star		1%
1 star		1%

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Top reviews from the United States

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Skizzard

Wonderful, just wonderful

Reviewed in the United States on October 6, 2016

Verified Purchase

My white, middle-aged, Midwestern father had a copy of this book that he'd flip through whenever he needed a smile. Everyone he showed it to enjoyed it. He ended up giving it to a friend's teenage daughter after she fell in love with it. After years of hearing him reminisce about what a great book it was, I hunted down another copy for him and he was ecstatic. Both endearing and artistic, the outfits in this book are fascinating. It's a great coffee table book, I guarantee it'll start a conversation.

10 people found this helpful

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Rachel N. W.

Colorful World

Reviewed in the United States on September 30, 2006

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I had the good fortune to run into this book on vacation. As soon as I got home I ordered both Fruits and it's companion. As a self motivated student of fashion and all of it's off-shoots, I immensely enjoy this book. It is a plethora of individuals, and not a duplicate picture in the book. It features mostly youth (teenagers) but that is to be expected. But it doesn't limit itself to just the very young. There are a few family photos and "older" individuals. It is a monument to anyone who creatively clothed themselves. It gives brief details: name, age, point of fashion, fashion brands and makers. A lot of the "point of fashion" remarks seem like nonsense at first. After reflection, I think they are just 'smart allec come-backs', much like what you'd get from someone in the American Gothic culture if you asked one of them why they wear black all the time. Even with brief details you can start to see patterns in clothing styles seperating themselves out from one another. By age particularly, and by preference to designers within a group of friends. The only problem I had was reading some of the bubble gum colored print that it was done in.

5 people found this helpful

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C Merry

Art in motion

Reviewed in the United States on August 20, 2003

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...
I love the colors and textures and looks they combine. What makes me happiest about this book is the couples. I like to think of them planing their funky wardrobe, calling, texting, sifiting through stores and closets and the original FRUiTS zines and meeting each other and smiling as they check out what their friend has put together and visa versa. SO many jeans and t-shirts on the street today, comfortable yeah but its safe. All the pretty details from hair ribbons to hats and all the velvets and cottons and tweeds in between are wonderful to pour over. Its also artistically pleasing when you want to see colors collide and patterns mix. All those combos make you smile for different reasons. And even if you want to stay safe in un-eye popping outfits you get a real escape looking at these happy people. Its also nice that these really look like fun OUTFITS not costumes- you know this isn't some Halloween parade somewhere. Some of them are very comfortable looking some look painful! But they are never uninteresting. Combine this book with TOKYO A Certain Style and you feel like you have a great view on these people's lives- where they come from where they live, how they express themselves in fashion that looks like something everyone can have if they can stand the stares :) What a great book- even if you aren't into fashion its a great human view- we are walking this planet and have our bodies to give something to the view of others and these people want to give a lot more than just another person walking by- and since we'd be arrested walking around naked.... You want to say THANKS for the fun :)

7 people found this helpful

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Nyssa

High school Memories

Reviewed in the United States on January 7, 2021

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Came in very good used condition. I love Fruits have some of the old Fruits cards that I love and was pretty excited about this book. Same great vibe. Brings back memories.

One person found this helpful

Helpful

The streets of Japan are very colorful...

Reviewed in the United States on October 26, 2002

Verified Purchase

It must be incredible to walk down the streets of Japan and see such an incredible expression through clothes. What's great about the clothes the people wear is they do not appear to be pre-packaged "hip" clothes in total. True, I'm sure they're "hip" (some are probably expensive), but most of the outfits seem to be constructed from many different elements; a pastiche of derivatives that combines into something original and beautiful. You see glimpses of Sanrio, some obviously Western influences here and there, and countless gadgets, shoes, makeup, stuffed animals and items that completely defy description. I'm still not sure what to make of the 'Lolita' and 'Gothic Lolita' descriptions of some of the outfits, but overall an incredibly fun book to just sit and get lost in.

2 people found this helpful

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GreenBanana

Get this book even if you are "normal"

Reviewed in the United States on October 31, 2002

Verified Purchase

I am not an extreme dresser. One look in my closet will reveal a scale of solid earth tones. Pick any two items and there's a 90% chance they'll match. I look to GQ, Maxim, FHM and Stuff for fashion guidance.
Even so, I am absolutely in love with this book. I don't buy into that "dare to be different and question the establishment" BS. Those are excuses used by teenagers with personality issues. Simply put, these Japanese teens are using outfits to practice their creativity. It allows them to deal with the confusion, frustration, and feelings of omnipotence associated with the teenage years of development and expend all that energy. This is what's so engrossing about this book: youthful energy and creativity in every outfit. It is easy to draw humor from the oddity of this book and shake ones head in disbelief. But that would be missing the point of the exercise. Although some outfits are sure to draw ridicule, others are mesmerizing beautiful. Against the shimmering backdrop of busy Japanese city streets, each picture offers layers of depth that a reader can truely spend some time exploring.
I am not changing my dressing habbits anytime soon. They will find a cure for Jerry's Kids before I wear platform shoes. In the meantime this book has been allotted a semi-permanent spot on my coffee table where it will draw the attention of anyone who dares to sits down on my beige sofa.

7 people found this helpful

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Iris Ahn

love

Reviewed in the United States on September 19, 2019

Verified Purchase

Great book to explore fashion in Harajuku Japan, the book condition was good with little worn on the cover

One person found this helpful

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3girlzn3boyz

Love this book

Reviewed in the United States on October 26, 2015

Verified Purchase

Love this book. I have the other one too. I love all the pictures and the little details about the style and ages and outfits of the people. My kids also enjoy these books. The outfits are a great starting point for coming up with ideas of our own for one of a kind outfits. They also help us to see its okay to be different and have fun with our clothing choices. No need to be beige!

2 people found this helpful

Helpful

Top reviews from other countries

cornermouse

my own copy is not much better and it's very tricky to find a copy which ...

Reviewed in the United Kingdom on April 16, 2017

Verified Purchase

This book is vibrant and very inspiring. On this occasion I bought it for a friend for her birthday: I've got a copy myself. The copy that I got recently was slightly damaged but not by much, my own copy is not much better and it's very tricky to find a copy which isn't a little dog-eared. Still very happy with it.

Amazon Customer

Fab fashion

Reviewed in the United Kingdom on September 18, 2019

Verified Purchase

Quirky and fun... For a lover of all things Japanese

Jazz Cwyn

Loves it

Reviewed in the United Kingdom on March 20, 2021

Verified Purchase

One of my favourite books I own. It's way cheaper to get these books instead of buying original fruit magazines as they are super expensive.

walkingman

Japan goes fashionably crazy

Reviewed in the United Kingdom on June 22, 2017

Verified Purchase

Japan fashion as you never imagined it.

charlotte

Five Stars

Reviewed in the United Kingdom on May 30, 2017

Verified Purchase

very interesting

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