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Condition: Used: Like New
Comment: Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use.
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Fruits Paperback – January 6, 2001

4.6 out of 5 stars 85 customer reviews
Book 1 of 2 in the Fruits Series

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Editorial Reviews

Amazon.com Review

If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki's book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A best-of collection from the fanzine of the same name, and published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favorite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garçons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men's silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (elegant gothic Lolita), and a swathe of tartans, pinks, and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.

One enterprising man wears a genuine British paperboy's delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their "point of fashion" and "current obsession." The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. --David Vincent

Review

"... a funny, funky look at Tokyo's street fashion ... Guaranteed to give you that happy-all-over feeling." Elle " ... fascinating ... inventive" i-D " ... will delight all dedicated followers of fashion." Glamour 'teen styles ... which have to be seen to be believed.' Daily Telegraph 'frivolous and fun. ...street photography at its finest. Compelling, addictive and original.' Far Easter Economic Review
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Product Details

  • Paperback: 304 pages
  • Publisher: Phaidon Press; 26427th edition (January 6, 2001)
  • Language: English
  • ISBN-10: 0714840831
  • ISBN-13: 978-0714840833
  • Product Dimensions: 6.8 x 1 x 9 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (85 customer reviews)
  • Amazon Best Sellers Rank: #368,982 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
From the highly worshipped pages of Japan's premiere street fashion bible comes FRUITS, from the magazine of the same name, created and photographed by Shoichi Aoki. From its beginning in 1994, FRUITS magazine covered the wide world of street fashions sported by young Japanese crowd of the Tokyo suburbs. This edition of FRUITS, from Phaidon publishing, is a collection of full page portraits from the magazine. It's the first time many of these images have been published in the western world.
Be prepared to enter the wild and wacky world of Japanese street style; a mixture of thrift store chic, designer handbags and accessories, anime and manga color, traditional Japanese clothing and home created "couture", sure to grab your attention, if not to make you laugh out loud. Creativity and ideas abound (notice I didn't say they were all "good" ideas.) Witness fever pitched fashion passion, eye popping cartoon creations worn with complete self confidence. Getting your picture in FRUITS magazine is your fashion street cred badge of honor, and these kids pursue it with all the style muscle they can muster.
Rasta cowboys, EGL (elegant gothic Lolita) baby dolls, anime space cadets, rockabilly punks, designer samurais; these are but a few of the style hybrids on display. Mixing vintage finds, designer labels (like W<, Jean Paul Gaultier and the prolific influence of Vivienne Westwood), and their own customized experiments, these Japanese teens create a world where the only limit to style is their own imagination.
You need this book. It's that good.
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Format: Paperback
I love the work by my fellow photographer Shoichi Aoki. Like me, he shoots the cool trendsetters on the streets of Tokyo. Since he started his magazine FRUITS in the mid-90s he has taken countless of photographs of the coolest street fashion that the world has seen sofar. The best of these shots are compiled in this book.
Aoki first started documenting street fashion in London in the mid 80's. He has told me that he taught himself how to take photographs from books. At the time Japanese fashion wasn't free at all. Inspired by the free street fashion of London the young Aoki decided he wanted to do something about Japanese staleness.
In the early to mid 90's things were beginning to change in Japan. The Harajuku area in Tokyo had its main thoroughfare closed off on Sundays and this was attracting more and more bands and show offs. The 'pedestrian heaven' (hokoten) as it was called became a laboratory and incubation center for new trends in music and fashion.
"In Japan," Aoki told me recently, "everybody had always dressed the same. Whatever was popular was worn by everyone. Everybody would wear Comme des Garçons or Ivy or whatever brand was 'in'. But suddenly Harajuku became free. People started to feel that it was cool to coordinate your own clothes. Harajuku fashion became really interesting and fun." He recalls: "You had this small group of trendsetters, perhaps 10 to 20 people. Whenever they came up with something new, others would soon imitate them. But these imitators weren't as cool as the original trendsetters so the trendsetters didn't want to be identified with them."
"To differentiate themselves again they came up with new things. It just escalated.
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Format: Paperback
After visiting Japan last year and having spent most of my time in Harajuku (where most of these pix were taken)--all i can say is this book truly captures how young Japanese teens dress. Hypercolored clothing, crazy extreme mismatching, a gaggle of plastic accessories, technotoys and unnatural hair color is standard-- it's anime character meets candyraver meets barbie in Super Mario land.
You may think these teens are the few "extreme" dressers in their society, but you're wrong. I would estimate that 80% of teens in Japan's metro areas dress this way, if not more extreme.
In fact, the teens in Fruits are a bit *subtle* compared to what is going on in Japanese fashion today. It's not uncommon to see girls in elaborate french maid outfits with metallic makeup walking out of the train station. Walking everywhere you see these hello kitty psycho sweethearts, riddled with fake blonde hair, white lipstick, and mile-high op-art platforms. I've turned a corner and seen gangs of japanese guys and girls looking like Bob Marley and Lauryn Hill, replete with fake black tan, dreads, ghetto fabulous hip hop gear and all. Scrupulous attention is paid to every part of the body. Only about 5% of Japanese girls i observed did NOT wear some kinda of intricate rainbow patterned/bejeweled nail art. And the best part is seeing all these vividly dressed youths swarming all around you in hordes.
Fruits, although on target for year 2001, is almost out of style now, given that Japanese fashion trends change every minute. If you can't get enough of Fruits, then you really need to take a trip to Japan (Tokyo) which I stress is vital for anyone in the fashion, arts, or other trend industry.
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