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Fruits Paperback – January 6, 2001
The Amazon Book Review
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One enterprising man wears a genuine British paperboy's delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their "point of fashion" and "current obsession." The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. --David Vincent
Top Customer Reviews
Be prepared to enter the wild and wacky world of Japanese street style; a mixture of thrift store chic, designer handbags and accessories, anime and manga color, traditional Japanese clothing and home created "couture", sure to grab your attention, if not to make you laugh out loud. Creativity and ideas abound (notice I didn't say they were all "good" ideas.) Witness fever pitched fashion passion, eye popping cartoon creations worn with complete self confidence. Getting your picture in FRUITS magazine is your fashion street cred badge of honor, and these kids pursue it with all the style muscle they can muster.
Rasta cowboys, EGL (elegant gothic Lolita) baby dolls, anime space cadets, rockabilly punks, designer samurais; these are but a few of the style hybrids on display. Mixing vintage finds, designer labels (like W<, Jean Paul Gaultier and the prolific influence of Vivienne Westwood), and their own customized experiments, these Japanese teens create a world where the only limit to style is their own imagination.
You need this book. It's that good.
Aoki first started documenting street fashion in London in the mid 80's. He has told me that he taught himself how to take photographs from books. At the time Japanese fashion wasn't free at all. Inspired by the free street fashion of London the young Aoki decided he wanted to do something about Japanese staleness.
In the early to mid 90's things were beginning to change in Japan. The Harajuku area in Tokyo had its main thoroughfare closed off on Sundays and this was attracting more and more bands and show offs. The 'pedestrian heaven' (hokoten) as it was called became a laboratory and incubation center for new trends in music and fashion.
"In Japan," Aoki told me recently, "everybody had always dressed the same. Whatever was popular was worn by everyone. Everybody would wear Comme des Garçons or Ivy or whatever brand was 'in'. But suddenly Harajuku became free. People started to feel that it was cool to coordinate your own clothes. Harajuku fashion became really interesting and fun." He recalls: "You had this small group of trendsetters, perhaps 10 to 20 people. Whenever they came up with something new, others would soon imitate them. But these imitators weren't as cool as the original trendsetters so the trendsetters didn't want to be identified with them."
"To differentiate themselves again they came up with new things. It just escalated.Read more ›
You may think these teens are the few "extreme" dressers in their society, but you're wrong. I would estimate that 80% of teens in Japan's metro areas dress this way, if not more extreme.
In fact, the teens in Fruits are a bit *subtle* compared to what is going on in Japanese fashion today. It's not uncommon to see girls in elaborate french maid outfits with metallic makeup walking out of the train station. Walking everywhere you see these hello kitty psycho sweethearts, riddled with fake blonde hair, white lipstick, and mile-high op-art platforms. I've turned a corner and seen gangs of japanese guys and girls looking like Bob Marley and Lauryn Hill, replete with fake black tan, dreads, ghetto fabulous hip hop gear and all. Scrupulous attention is paid to every part of the body. Only about 5% of Japanese girls i observed did NOT wear some kinda of intricate rainbow patterned/bejeweled nail art. And the best part is seeing all these vividly dressed youths swarming all around you in hordes.
Fruits, although on target for year 2001, is almost out of style now, given that Japanese fashion trends change every minute. If you can't get enough of Fruits, then you really need to take a trip to Japan (Tokyo) which I stress is vital for anyone in the fashion, arts, or other trend industry.Read more ›
Most Recent Customer Reviews
Fun book! Very well made and interesting to flip through. For me some of the photos/outfits weren't very inspiring but as a whole they were great.Published 24 days ago by Miguel Dejesus
tons of awesome pics! bought as a resource for drawing! excellent!!Published 6 months ago by Amazon Customer
Very good fashion book for a slice of the wilder side of Japanese fashion.Published 7 months ago by Jack Kelleher
Perfect!! Amazing book, definitely a must-have for people interested in fashion, and 90s Japanese street fashion in particular. The book arrived in perfect condition. Thanks!Published 8 months ago by alison dorantes-garcia
Love this book. I have the other one too. I love all the pictures and the little details about the style and ages and outfits of the people. My kids also enjoy these books. Read morePublished 9 months ago by 3girlzn3boyz
Bought used but looks BRAND NEW- all pages are full color and glossy- tons of awesome Japanese fashion. I have Fresh Fruits- the sequel- and both are awesome.Published 12 months ago by Sydney Salem