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Fudge Clean Blonde Violet Toning Shampoo for Unisex, 0.15 Pound

Brand: Fudge

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Brand	Fudge
Item Form	Liquid
Target Gender	Unisex
Hair Type	Damaged
Scent	Vanilla

About this item

Cleanses the hair of dirt and oil while removing unwanted yellow and brassy tones
Organic proteins within the shampoo act as thermal protectors to repair damage
Recommended for blonde, highlighted and grey hair

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Product description

Size:0.15 Pound

Fudge has the solution for you--fudge clean blonde violet toning shampoo. Fudge clean blonde will not only cleanse and neutralize unwanted yellow/brassy tones in blonde locks, it will also leave the hair glossy and shiny. Fudge's unique hydrating hair drink complex with guarana repairs, hydrates, protects, restores and strengthens the hair. All of this within the one shampoo that has a sweet vanilla fragrance combined with cinnamon and hints of apple and pear. Simply apply the shampoo to wet hair, lather evenly and leave for three to five minutes before washing out. Follow with your favorite fudge conditioner, alternatively fudge clean shampoo pairs well with fudge color lock conditioner to lock in and maintain your hair color.

Product details

Size:0.15 Pound

Is Discontinued By Manufacturer : Yes
Product Dimensions : 1.7 x 9.1 x 0.8 inches; 5.76 Ounces
Item model number : 890628
UPC : 667451905980 785217547608 789164539020 880147562179 776578411530 721866515278 890669782917 783327372400 721866522740 730158130853
Manufacturer : Fudge
ASIN : B00KION5BO

Best Sellers Rank: #204,938 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #4,969 in Hair Shampoo

Customer Reviews:
2,775 ratings

Important information

Safety Information

For external use only. Avoid contact with eyes.

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Customer reviews

5 star		80%
4 star		8%
3 star		5%
2 star		3%
1 star		4%

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Top reviews from the United States

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C. C.

The ONLY purple shampoo you need!!!

Reviewed in the United States on August 1, 2018

Size: 0.15 PoundVerified Purchase

Ash blonde here—if you need a shampoo to keep your ashy blonde toned between root touch-ups at the salon you have to do yourself a favor and buy this. I’ve tried shimmer lights, Barcelona pulp riot, Schwarzkopf, joico, and I’m sure a few others and this is the ONLY one that toned me perfectly with ONE WASH. 💃🏼 Also unlike other purple shampoos, where you have to leave it sitting on your hair for twice the recommended time, this one is done toning in 5 minutes with perfect results. I should mention, however, that the way it is applied is definitely important. 1. Use a clarifying shampoo for colored/lifted hair or a lemon to remove all product and really clean your hair 2. Towel dry hair or squeeze as much water from your hair as you can 3. Apply Fudge shampoo generously and evenly from roots to ends (you won’t really ‘lather’ it—you’ve already washed with clarifying shampoo and you want the shampoo to be as pigmented, or deep purple, as possible) 4. Let it sit at least 5 min but keep an eye on your lightest pieces, or especially if you have platinum hair 5. Rinse rinse rinse it out well— my hair looked slightly purple but I rinsed a bunch under cool water and then applied conditioner and it was the perfect ashy, cool tone 👌🏻. Bonus points if you use Olaplex take-home treatment before shampooing!

21 people found this helpful

Helpful

BlondeE

LOVE LOVE LOVE

Reviewed in the United States on March 6, 2018

Size: 0.15 PoundVerified Purchase

Out of the hundreds of items I've bought on Amazon, this was the ultimate, most amazing find EVER. This shampoo tones better than a professional toning at the salon, it takes brassiness out within minutes. I apply with gloves (highly recommended bc it stains nails/hands) and leave on for 4 minutes so there's no purple hue - just pure ashy/white blond color like I just walked out of the salon. I can't say enough good things, just BUY IT, worth every penny!

11 people found this helpful

Helpful

Aldo

WOW WOW WOW!

Reviewed in the United States on April 9, 2018

Size: 0.15 PoundVerified Purchase

All I can say is WOW! I wish I had found this shampoo years ago! It's the only toning shampoo that has ever worked for me (with the exception of Sebastian's Laminates back in the late 90s, now discontinued......of course!). I have very red/yellow/orange pulling dishwater blonde or light brown mousy hair color with highlights. I was having to constantly die my hair a medium ash brown and then re-add blonde highlights to get rid of the yellow/brassy dishwatery tones and still have depth with my highlights but I think this shampoo will enable me to just skip using the darker brown hair color and just keep it subtley highlighted from now on. I've stocked up on this at the UK original manufacturers website (it's cheaper than Amazons) because as we all know from experience, Every. Single. Time. Something actually works like it says it does, they change the formula to something cheaper and ineffective or much less effective or some big corporation like Loreal (who loves to change ingredients and then lies about it) buys them out like they did with the Pureology line of FORMERLY excellent products and then ruined them per usual, using the same outside containers but deceptively changing the original formula. Better stock up while you can ladies (and gents)! I'd be willing to bet in 2 or 3 years time, this will no longer be the same excellent toning shampoo it is today.

5 people found this helpful

Helpful

Emily Lapham

AWESOME!

Reviewed in the United States on June 22, 2018

Size: 0.15 PoundVerified Purchase

The first 2 times I used the product I massaged into my hair and let it sit for about 2 minutes. Reading other reviews I was nervous about my hair turning purple and had upcoming events that I did not want to have purple hair for. Needless to say, no purple. My highlights were lighter and I noticed a little difference in my toning but nothing outstanding. The third time, I pushed the limits a little more and used more product and let it sit for 5-6 minutes. The results are astonishing! No purple hair and the tone is completely different! My hair is much more white/sandy blonde than golden blonde previously. I also noticed that my very dark brown roots even tinted a little and are more hidden than before. I will be purchasing again and again. I highly recommend this product.

5 people found this helpful

Helpful

Amazon Customer

Bye bye brass!

Reviewed in the United States on September 14, 2018

Size: 0.15 PoundVerified Purchase

YESSS! This is before n after just 1 use.. I washed my hair with my regular shampoo, squeezed my hair as dry as possible, rubbed the Fudge purple shampoo through my hair really good & left it in for 20 mins, shampooed again, & conditioned. I recommend starting with like 10 mins tho bc it left me with a bit of a purple/grayish tone. But much better than that awful brassy yellow color it was before!

8 people found this helpful

Helpful

Natsuki

Works Great

Reviewed in the United States on November 11, 2015

Size: 0.19 PoundVerified Purchase

A really great toning shampoo. It makes my hair so soft that I skip on conditioner. There's a lot of product so I feel that it's worth the price. Depending on how long you leave the shampoo in, the toning varies. When I used it on blonde hair, it rid my hair of all gross brassy yellow. The longer I left it in, it started to become silver. When I use it on ash brown hair, it maintains the ashy tone and makes it really beautiful.

19 people found this helpful

Helpful

Techblukat

Works, best toning shampoo out there!

Reviewed in the United States on January 10, 2019

Size: 0.15 PoundVerified Purchase

I am always on a quest to tone down straw color as I transition to natural silver hair. Whatta journey! I decided to take my auburn, dyed for 15 years hair to its natural silver, which required a couple of intense foil/highlightings to pull as much color out as possible without destroying my hair. I did tone a couple of times with Wella T18 and 20 developer and a couple of salon tonings. Decided to stop toning because even 20 developer is damaging to hair. I want to return to natural, unadulterated, healthy hair. MY hair.
Fudge shampoo is fantastic, has a lot of violet pigment, and gets the job done in 5 minutes. Left in on for longer and ended up with lavender tint, so would not recommend longer than 5 to 10 minutes, unless you have a lot of brassiness You will need to condition afterwards as any violet depositing shampoo is drying. But the results are great, less drying than toning. Wear gloves when working through your hair, the pigment will stain your hands and nails. Thinking of mixing with my regular shampoo to cut down the drying effect.

One person found this helpful

Helpful

Top reviews from other countries

Sharon

Create Silver Hair!

Reviewed in the United Kingdom on September 29, 2017

Size: 0.19 PoundVerified Purchase

This is my daughters favourite shampoo to turn her hair silver she has it bleached first them uses this at home. She says it is better than any other purple shampoo's and she tried several before finishing this one. If you want silver hair go for this

29 people found this helpful

Jasmine

Love it!

Reviewed in the United Kingdom on May 9, 2018

Size: 0.19 PoundVerified Purchase

I love this shampoo!
My hair was a really brassy blonde colour but this made my hair white, if I leave it on longer it gives me the grey look which I also love.

I put this on my hair dry for about 30 minutes then wash it off and it works wonders! I use it about twice a week to keep the colour going.

19 people found this helpful

Grace

Amazing

Reviewed in the United Kingdom on October 22, 2018

Size: 0.15 PoundVerified Purchase

This stuff is amazing, a big huge bottle that will last for ages, my hair felt like silk as soon as it touched it, it smells amazing,but most importantly it works! My hair looked great it definately got rid of the brassiness in my blonde highlighted hair, left it a lovely cooler Ice blonde which is what I wanted. I was using the Provoke silver shampoo but this is better. Also left my hair full of shine looks so much healthier! I will continue to use this and I may purchase the conditioner that goes along side it. Happy girl, giving five stars.

13 people found this helpful

Hannah W

This the best purple shampoo by far!

Reviewed in the United Kingdom on July 16, 2018

Size: 0.15 PoundVerified Purchase

I have been using purple shampoo for years to tone out brassiness in between trips to the Hairdressers, I’ve used quite a few different ones but have always found them extremely drying for my hair. I’d heard about this one but worried it would be more of the same, if maybe a bit more powerful. But it’s amazing how soft my hair is... and I haven’t even got the matching conditioner (yet)! It feels different right from when you put it on your hair, it’s got a lot of lather to it but feels more like a conditioner. And it really works, but I’d suggest better for people who are comfortable with it looking white/grey/ lilac as opposed to just keeping the yellow away.
Love love love, and I’m a total convert from all other purple shampoos

7 people found this helpful

Purpjax

Silver tastic

Reviewed in the United Kingdom on September 2, 2018

Size: 0.15 PoundVerified Purchase

This was recommended to me by a friend. After reading the reviews I anticipated having to experiment a little with times but I love this shampoo. For me, even 10 minutes gives me a great grey/silver/purpley colour to my hair that lasts a few days. In face I’d go as far as to say that it produces better results than my hairdresser does.

9 people found this helpful

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Fudge Clean Blonde Violet Toning Shampoo for Unisex, 0.15 Pound

About this item

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