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Fujifilm Finepix F70EXR 10MP Super CCD Digital Camera with 10x Optical Dual Image Stabilized Zoom and 2.7 inch LCD

3.7 out of 5 stars 95 customer reviews

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  • 10-megapixel Super CCD EXR
  • 10x optical zoom lens; 27mm wide-angle to 270mm telephoto
  • EXR Auto Mode detects six different scene types
  • Dual Stabilization; Face Detection 3.0 and Automatic Red-eye Removal
  • Capture images to SD/SDHC memory cards (not included)
1 new from $129.99 2 used from $72.00

Technical Details


Product Description

Product Description

The FinePix F70EXR is a sleek, compact digital camera that combines intuitive use with the most advanced features and technology available in a point-and-shoot digital camera. It is the first model in the long-zoom compact segment that uses a Fujinon 10x wide angle optical zoom lens. As long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions, Fujifilm has introduced its EXR technology into the camera. The Super CCD EXR provides superior picture quality, enabling a '3-in-1' sensor combination of Fine Capture Technology (High Resolution), Pixel Fusion Technology (High Sensitivity & Low Noise), and Dual Capture Technology (Wide Dynamic Range). With an innovative color filter array and image processing technology, the EXR ensures an advanced reproduction in imaging with exceptionally balanced quality. EXR Auto is a sophisticated set of program modes that can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and optimize focus, color balance, exposure, flash and sensitivity and will automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene. FEATURES: Super CCD EXR - Long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions since light has a harder time reaching the CCD sensor. To mitigate this vulnerability, Fujifilm has introduced its award-winning EXR technology into the FinePix F70EXR, allowing for significant improvement in image quality against the competition. EXR Modes - An advanced feature on the FinePix F70EXR, 'EXR Auto' helps take the guesswork out of setting the camera by doing it for you. EXR Auto is a sophisticated set of program modes that can automatically detect six different types of

From the Manufacturer

Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.7mm thick, the FinePix F70EXR offers several enhancements over its predecessor, the FinePix F60, and boasts marked improvements over competing long-zoom digital cameras, particularly in the areas of design, image quality and capture technology.

FinePix F70EXR Highlights

Fuji Finepix F70EXR digital camera highlights
Super CCD EXR
Long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions since light has a harder time reaching the CCD sensor. To mitigate this vulnerability, Fujifilm has introduced its award-winning EXR technology into the FinePix F70EXR, allowing for significant improvement in image quality against the competition.

Introduced earlier this year with the FinePix F200EXR, Fujifilm's EXR technology uses the human eye as the basis for the perfect camera sensor, creating a Super CCD sensor capable of registering excellent levels of detail when switched to its HR (High Resolution) mode. The FinePix F70EXR is also capable of offering excellent quality in low light and superb highlight detail in contrast light when switched to its SN (High Sensitivity and Low Noise) mode and DR (Wide Dynamic Range) modes respectively.

EXR Modes
An advanced feature on the FinePix F70EXR, 'EXR Auto' helps take the guesswork out of setting the camera by doing it for you. EXR Auto is a sophisticated set of program modes that can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and optimize focus, color balance, exposure, flash and sensitivity and will automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene. By using EXR Auto, users can let the camera do all the hard work and concentrate more on getting the best shot possible.
Fuji Finepix F70EXR digital camera highlights

Multi Frame Technology: Pro Focus Mode / Pro Low-light Mode
New Fujifilm EXR digital cameras, including the FinePix F70EXR will offer several new shooting modes that combine the power of Super CCD EXR with Multi Frame Technology to enable users to capture exceptional images that rival the most expensive professional D-SLR cameras.

Typically, one of the ways to distinguish 'D-SLR' photography from 'compact' photography has been the use of 'wide aperture' to create mood and depth in a picture. These 'professional' shots are now possible on the FinePix F70EXR, which uses Pro Focus Mode to combine two or three burst shots together. Through complex digital imaging technology, a crisp shot of the subject is synthesized against a defocused background and foreground. Ideal for portraiture, nature photography or any subject that needs 'lifting' from its background, the FinePix F70EXR Pro Focus Mode provides satisfying professional results at the touch of a button.

Meanwhile, Pro Low-light Mode is applied to solving the problems of noisy low light shots. With current cameras, it is possible to achieve relatively blur-free low light shots using high ISO and CCD shift mechanical image stabilization. However, high ISO settings typically come at a cost, as the ISO 1600 setting will invariably produce distracting and ugly noise. In Pro Low-light Mode, the camera will take bursts of four high sensitivity images using Pixel Fusion Technology[*1] in quick succession. With Multi Frame Technology, the 1st, 2nd, 3rd and 4th images are overlapped to create one image with extremely low noise.

Super Slim 10x Zoom Lens
In conjunction with the Super CCD EXR sensor, the FinePix F70EXR features a Fujinon 10x optical zoom lens that produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto. The lens of the FinePix F70EXR features Super EBC Coating that keeps ghosting and flare to minimum to allow for optimal picture quality.
Fuji Finepix F70EXR digital camera highlights
1x, 5x, 10x optical zoom

Film Simulation Modes
Similar to other high-end FinePix models, the FinePix F70EXR offers five different film 'modes' to allow the photographer full creative expression to explore a variety of pre-set color and contrast modes designed around Fujifilm's most famous film emulsions. The modes are:
  • Velvia/Vivid mode for rich and luscious landscapes
  • PROVIA/Standard mode for excellent, sharp, standard photography
  • ASTIA/Soft mode for soft, fine, smooth tonality
  • Black & White mode captures the dramatic honesty of your image in black and white
  • Sepia mode creates a sense of nostalgia with the warm brown "antique" tones of Sepia
In the Provia, Velvia and Astia modes, the dynamic range can now be set to 800% to improve and highlight details further.
Fuji Finepix F70EXR digital camera highlights
1) FinePix F70EXR LCD, 2) Conventional LCD


New 'Super Intelligent' Flash
The FinePix F70EXR offers a radically improved flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

New High Contrast LCD
The FinePix F70EXR is fitted with an improved high contrast 230K-pixel 2.7-inch LCD. The high contrast LCD is a considerable benefit in bright light, and means that the camera can be pitched at various shooting angles to enable framing of awkward shots. Viewable at 160 degrees both vertically and horizontally, the LCD is bright and clear for beautiful rendition of shots in playback.

Dual Stabilization
Long zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix F70EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Image Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
Fuji Finepix F70EXR digital camera highlights
Face detection with instant red-eye correction

Face Detection 3.0 and Automatic Red-eye Removal
To provide perfectly exposed and focused portrait shots, the FinePix F70EXR is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

What's in the Box
Li-ion battery NP-50, Battery charger BC-45W, Hand strap, USB cable for the FinePix F70EXR, AV cable for the FinePix F70EXR, CD-ROM, Owner's manual.


Product Information

Product Dimensions 3.9 x 0.9 x 2.3 inches
Item Weight 6.2 ounces
Shipping Weight 1.3 pounds
ASIN B002HEWA28
Item model number FinePix F70EXR
Batteries 1 Lithium ion batteries required. (included)
Customer Reviews
3.7 out of 5 stars 95 customer reviews

3.7 out of 5 stars
Best Sellers Rank #21,105 in Camera & Photo
#2,295 in Camera & Photo > Point & Shoot Digital Cameras
Date first available at Amazon.com July 21, 2009

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Customer Reviews

Top Customer Reviews

By C. Hill HALL OF FAMETOP 500 REVIEWER on August 26, 2009
Vine Customer Review of Free Product ( What's this? )
Length: 7:35 Mins
The FujiFilm F70EXR follows in the footsteps of the fantastic Fujifilm FinePix F200EXR 12MP Super CCD Digital Camera with 5x Wide Angle Dual Image Stabilized Optical Zoom as a very compact camera that packs a lot of advanced features into a "Point & Shoot" format camera body. The F70EXR is somewhat less expensive than the F200EXR, having a slightly lower resolution (10MP vs 12MP), a smaller LCD (2.7" vs 3"), and a few less shooting mode options. That being said, the F70EXR also has several improvements over the F200EXR, including double the optical Zoom (10x vs 5x), an improved Auto ERX mode and two new shooting modes (see below), and the ability to zoom while shooting video.

This is somewhat of a lengthy review, so I will summarize my findings here:

The F70EXR is a very powerful and feature rich "Point & Shoot" style camera that can be made to perform well for almost any application. The Auto Modes are very accurate and will almost always produce a good picture. In the manual Modes the user has more control over the settings, but the results are almost always impressive. This camera has a lot of advanced features and often takes better pictures than our much more expensive dSLR camera. The only weak area is in the Movie Mode, which is only VGA quality but does at least allow for zooming while filming (see video and review below).

Now for my overview and full review:

The F70EXR has many advanced features, including -
* 10 Megapixel Super CCD EXR Sensor
* 2.
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It's a small well built camera, all metal including the tripod mount. Overall pictures are nice but a little on the cool side when put in Auto White balance. I will upload samples on this (compared to canon which is a little on the warmer side on Auto). Auto mode is probably fine for bright outdoors.

The EXR mode which is advertised the most has 4 sub-modes. EXR Auto, EXR High ISO Low Noise (S/N), EXR High Dynamic Range (D/N) and High Resolution (H/R). I haven't yet figured out the difference between EXR H/R and normal large size Auto. Try to avoid the EXR Auto mode since you cannot limit the max ISO.

The firmware can definitely use some updates. It tends to pick too high an ISO in all Auto modes. On some modes you can control how high it will go. Try to set it at Auto(400) wherever possible. In full EXR Auto I have a number of shots full wide angle at 1/80 and ISO 800 where 1/40 and ISO 400 (or even 1/20 ISO 200) would have been fine. The direct SUNLIGHT white balance is for some reason called FINE white balance. The Manual seems to talk about a "if AUTO Image size is selected" (page 34 of the full PDF), but there is no AUTO image size option. You select the image size you want, the camera overrides it as needed. The EXR D/N mode is the most useful of all EXR modes since it gives a 800% Dynamic range boost and you can limit the max ISO.

There is also a Pro Light Mode which does a hash of 4 pictures and it seems to do a better job at reducing noise then EXR S/N. Considering that it takes 4 frames, you need a Tripod and a still subject (if you have a Tripod and still subject why do you need pro-light?). It is limited in use in scenarios where you really need to use this - dark days, shady areas or indoors - because it will pick ISO 1600.
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The science of the Super CCD sounds really good. Choosing a sensor arrangement that allows the camera to bin adjacent pixels to increase the effective size of a photosite (at half the number of pixels, of course) is a good idea for reducing both chroma and luminance noise while maintaining a decent shutter speed. The lower noise level should permit raising the effective ISO.

In fact, the Super CCD works pretty well, but not for reducing noise. It is excellent at extending the dynamic range of the sensor (with one half of the photosites capturing bright and one half capturing dim areas). The camera has advanced firmware that allows it to do a number of tricks such as shooting 3 pictures in rapid sequence at the same ISO, shutter speed, and aperture, and averaging out the noise. So long as the photog can hold the camera reasonably steady, this works surprisingly well. It also has the ability to provide an apparently small depth of field, again by taking 3 pictures of the scene and somehow identifying the subject (closest object, I think) and making one shot of the subject and two of the distance, which it then blurs together.

Unfortunately this trick is less well executed. The background just looks as if somebody had blurred it uniformly, as putting a damp sponge on watercolors. On one shot the camera even left a hole in the blur through which one could see a fairly sharp background. Anyway, it only works at all when the subject is quite close to the camera.

Even with vibration reduction it is almost impossible to get a sharp image at a 35mm effective "250 mm" focal length using a camera this small.
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