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Fujifilm Instax Square SQ10 Hybrid Instant Camera - Black
|Price:||$219.95 & FREE Shipping|
|You Save:||$59.05 (21%)|
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- Prints on new larger square Instax film (2.4” x 2.4”)
- Hybrid design lets you preview and edit your image before you print
- View your photos and change settings on the large 3” LCD screen
- Select your photo and apply any of the 10 fun creative Filters
- Save your images to the internal memory or micro SD card then share online
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From the manufacturer
Hybrid Instax Camera
- Photos you've taken can be printed any time, as many times as you want - whatever works for you!
- Save your photos to the internal memory or storage media so that you can view them whenever you want, then print your favorites.
- Have fun with image effects (filters, vignettes, brightness adjustment) before or after printing.
- Comes with a TFT color LCD monitor so you can edit and process images to create just the look you want.
- You can also save other images to storage media (microSD card), edit and print from SQ10.
- In addition to reprints, you can find images from the print history and print them again*1.
- *1 The last 50 printed photos are saved to the print history and can be reprinted from there.
Express your creativity in an instant, with stunning direct prints from the new hybrid instax Square SQ10. This camera lets you capture those 'once in a lifetime' memories and moments beautifully, in a stylish square format.
And because it's a hybrid, you get the best of both worlds – the control and composition of a digital camera, with the enjoyment and tangible fun of a real photo print. What will you capture first?
Square photos are enjoying retro look and the perfection of 1:1 aspect that adds sophistication to every photo, no matter what the composition. Enjoy a wider range of uses and forms of expression.
Actual film size: 86 x 72mm.
Screen size: 62 x 62mm.
Iconic design combined with thin round, symmetrical shape for easy handling and precise control.
Left and right double shutter buttons with AE/AF lock
Center lens allows easy shooting from any angle for accurate recreation of the composition of your shot.
Command dial buttons allows a linear series of operations
Use the command dial to perform all operations from editing and processing to printing while looking at the monitor, so that your photos come out just the way you want them.
|Battery Type||Lithium Ion|
|Battery Weight||0.3 grams|
|Item Dimensions||5 x 6.5 x 6.5 inches|
|Item Weight||1 pound|
|Minimum Focal Length||6.9 mm|
|Shipping Weight||1.8 pounds|
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|Item Dimensions||6.5 x 6.5 x 5 in||8 x 10 x 6 in||5.9 x 8.3 x 5.9 in||4.5 x 7 x 3.25 in||6.1 x 6.1 x 3.7 in||2.2 x 3.6 x 4.5 in|
|Item Weight||1 lb||3 lbs||2.1 lbs||0.5 lb||1.2 lbs||1 lb|
Fujifilm Instax Square SQ10 Hybrid Instant Camera - Black
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This IS NOT a digital camera that also happens to print images.
This IS an Instax instant camera that also happens to have some digital controls.
I'll explain a few gripes to better explain what I mean by the above:
1. Images in the camera's internal memory cannot be accessed via USB to PC. That is port for charging only.
2. This part is particularly strange. You can access your images with a microSD card. However, those images will be unedited originals. Filters, vignette, and/or brightness control can only be seen on the camera's LCD screen and in printed pictures. If you access the image via memory card in your computer, you will not see the filters, vignette, and/or brightness edits. Along with the images, you will also see a series of corresponding spreadsheets. Open one, and you will see the filter, vignette, and exposure settings.
There is one completely unacceptable problem with this camera. Printed images are ALWAYS overexposed in relation to the image preview, and I don't mean the brightness difference between an LCD screen and a printed image. I'm referring to the light exposure difference between previews and prints. Printed pictures always appear washed out. To properly expose images, you need to adjust the brightness down 1/3 a step (i.e., if the preview is properly exposed when the dial is set to 0, it should be set to -1/3 to prevent the print from being overexposed.) This -1/3 downstep seems to be consistent across most of the images I have printed, which leads me to believe there is a software issue somewhere in the camera (the paranoid cynic in me really believes this is a scheme by Fuji to make us reprint images, thereby making us buy film more often.) I'm hoping this issue will be fixed in a firmware update.
There also seems to be an overall sweet spot in screen-to-print accuracy of somewhere between -1 to 0. Anything below -1 will be underexposed, regardless of what you can see on the screen. Anything above (and sometimes at) 0 will be overexposed, regardless of what you see on the screen (this is comorbid with the overexposure problem from above.)
One final gripe I have is the price of the film. Instax Mini film is ~$10 a pack. Instax Wide film is ~$10 a pack. Instax square film (which, incidentally, is smaller than the wide film) is $17. I understand that new is always more expensive, so I hope that over time the price will go down.
Done with the gripes. Now, the camera does a lot very well.
1. It's fun! If you're familiar with Instax cameras, you'll know what this is about. The added customization options make it even better.
2. Even though the film is more expensive per pack, you could possibly save money in the long run (not withstanding the overexposure problem.) Take the picture, retake as needed, edit, THEN print. The analogue versions of Instax cameras can sometimes run through three or four exposures before getting the picture right.
3. No need to carry film with you. Take the pictures, print later.
4. Hidden bonus - the SQ10 is also a handy Instagram printer. The skull print in the attached image was taken with a Google Pixel and saved from from my Instagram feed. The rest were taken from the camera itself.
Overall, I enjoy the camera. Most of my gripes come from my imagination/assumptions building the camera into something it isn't. If you expect it to be exactly what it is (Instax, edit, then print), you will be very happy with it. The overexposure problem is a significant issue and needs to be fixed.
The Instax SQ10 is the brand new Square-format camera from Fujifilm.
Unlike the tall "Instax Mini" and wide "Instax Wide", the Instax Square is a throwback to the oldschool Polaroid photos of long ago (and of the modern Impossible films). Sounds great, but then things get a little weird.
The Instax Square film is an in-between size of the current Mini and Wide. It's the same height as both, but a middle-ground size between them. You'll quickly find that while it's the same shape and design of Polaroid films, it's much, much smaller. A traditional Polaroid film is 3.5" x 4.2".. the Instax Square prints are 2.8" x 3.4".. almost an inch on the top and on the side.
The SQ10 is also unique in that it's a "Hybrid" camera. Rather than simply being an Instant camera, it's a digital camera that prints onto actual film. When taking photos you can apply a variety of instagram-like filters, brightness and vignetting, see the photo and choose from there to print it or not. You can also set the camera to "Auto" which will automatically print all photos as they're taken (like a normal instax camera). This is nice in some areas as you can frame your shots ahead of time and make adjustments as needed rather than losing money on film.. Some will consider this to be "cheating" as one of the neat things about Instant Film is not knowing what you'll get. I would say that since each of those shots costs you almost 2 bucks, I'll be a "cheater" and make sure I'm getting something usable.
The Polaroid Zink cameras are similar in that they're a digital camera that prints out photos; the difference is that the SQ10 uses actual film to develop them opposed to paper and ink. A shot with the SQ10 takes maybe 10 seconds to eject (and a few minutes to develop) after hitting the shutter. A shot with Polaroid Zink cameras take about 1 minute to print out. Compared to a normal Instax camera like the Instax Mini 8, the SQ10 takes only a few seconds longer.
The SQ10 has a few neat features like the ability to add instagram-like effects or black and white, but also to do double exposure and bulb-mode. These are very tricky to do on a normal instax camera, but being able to see them makes it much easier to work with and get good results. Great to see that here.
The digital images save at 1920x1920 (which is pretty low-res for digital camera standards) and do not save any effects. Meaning, if you apply a black and white effect to the image, it will appear as a normal image on your computer (and only black and white on the camera and in prints). The camera has a built in memory to hold 50 photos and each 1GB will hold thousands more. The cards are unfortunately MicroSD; it would have been neat to be able to use a card from an SD camera to print the photos out on the SQ10.
On that note, the SQ10 says it can print photos taken with other cameras, but the process is very flawed. The images need to be JPEG and created by the camera (meaning if you edit them or even convert from RAW to JPEG, they won't work). Unlike the Instax Share SP-2 which does allow this, I found it disappointing here. EDIT: You can open any JPEG file in MS Paint, save it as a JPEG and it will work on the SQ10 if you want to use it as a printer.
The SQ10 has quite a few menus.. too many, in fact. Between the main Button, the wheel and the 6 other buttons on the back of the camera, there are more almost everywhere. I also found the camera to be quite sluggish indoors (it has a very low framerate, literally 2-3 frames per second in low light? making it difficult to frame your shot). It also has you running into the issue of needing to go through multiple menus to turn on/off the flash (I've found that Auto flash almost always wants to fire the flash) which can be time consuming.
The flash appears to be somewhat underpowered. Compared to the flash on the Instax Neo 90 (which gives generally very good images) the SQ10 images appear to be much more harsh on faces while not having as much reach behind people (if they're in front of a wall, for instance), resulting in a generally dark background and very harsh lighting on the subject. I think the flash on the SQ10 is actually a bit smaller in size, which causes this.
Prints are Ok-Good. Not great, not bad, they're comparable to the Instax Share SP-2 printer, this means bright shots tend to look overly exposed and unusable. I found most shots to be adjustable via the included filters/controls, I just wish there were more controls (saturation, contrast). Shots can also be cropped (zoomed-in) a bit, giving more possibilites for framing your shot after the fact.
Film is currently only available in 10-packs (for the price of about 30 Instax Mini prints.. about 17 - 20 bucks a pack) so it is expensive. I think the camera is a nice idea, but has a ways to go. The price and the features don't quite add up. Fuji will be releasing a non-digital Square camera down the line which will come in much more affordable and may be the way to go. Currently, the SQ10 is the only one to get square instax prints.
Lastly, I think there are some things missing that seem to be a bit strange:
There is no Selfie mirror. This isn't an issue for me, but since so many use Instax for selfies (and there's a full market of selfie products for them!) it seems a bit odd to not include this when so many other Instax cameras are. There doesn't really seem to be a place to include one, either.
There is no neckstrap; included are clips to attach a neck/shoulder strap, but only a handstrap is included. You'll need to find another strap elsewhere if you plan to use one.
Autofocus is a fixed area in the center of the screen. There is no way to adjust the focus point and the camera is not a touch screen.
Screen viewing angle can be bad; any angle can dramatically change the look of the image, so it's hard to tell just how prints will appear.
There is no way to shoot without focusing. The camera will take an image instantly if focused (half-press the shutter to focus, full-press to take a photo). If the camera is not focused and you hit the shutter full-way, it will first focus before taking the photo.
There does not appear to be a way to shoot continuously. After each shot, the photo is displayed for a few seconds. I haven't found a way to turn this off.
The camera turns on very quickly; this is done by turning the lens "ring."
The camera does make quite a bit of noise. Lots of beeping (which can be turned off) an fake shutter noises. I think some of these are helpful, while others seem excessive, but that's more of an observation than an issue.
There are 2 shutter buttons. One on the left, one on the right. You can set these in the menus to either both act as shutter, or (the better option) set one to act as shutter and the other to change modes (standard/double exposure/bulb)
While there are 2 modes: Manual and Auto, those only refer to the printing. You cannot set the shutter speed, aperture, ISO, etc.. it's really automatic, with the exceptions that: You can add vignetting/filters/exposure (either before shooting or after shooting), you can enable the flash (Auto, Forced, Off and slow-sync/red-eye)