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Full-force Conceptioning: Loyalty-maximizing Marketing Strategy (or Building Loyalty with Positioning-Differentiation Strategy a la Trout & Ries) Paperback – January 22, 2012
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Paperback, January 22, 2012
About the Author
John Correll is a full-time author. His specialty is “easier books” — easier to read, easier to understand, easier to benefit from. His background includes restaurant and pizzeria manager, training director, corporate VP, entrepreneur, college instructor, business consultant, and, more recently, packaging designer and inventor (holding 43 patents). Nearly all facets of his professional background pertain, directly or indirectly, to business marketing, management, or operations. He enjoys fishing, hiking, and long-distance bicycling. The dynamics of business marketing strategy have been an abiding interest of his for the past 45 years. (Bio: correllconcepts.com/correll_bio.htm)
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