Functional Art, The: An introduction to information graphics and visualization (Voices That Matter) 1st Edition
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“If graphic designer Nigel Holmes and data visualizer Edward Tufte had a child, his name would be Alberto Cairo. In The Functional Art, accomplished graphics journalist Cairo injects the chaotic world of infographics with a mature, thoughtful, and scientifically grounded perspective that it sorely needs. With extraordinary grace and clarity, Cairo seamlessly unites infographic form and function in a design philosophy that should endure for generations.”
– Stephen Few, author of Show Me the Numbers
“ This book is long overdue. Whether you’re just getting started visualizing information or have been doing it all your life, whether you're looking for a basic understanding of visualization or a detailed how-to reference, this is the book you’re looking for. Alberto Cairo, a professional journalist, information designer, and artist, shows how to visualize anything in a simple, straightforward, and intelligent way.”
– Karl Gude, former infographics director at Newsweek and Graphics Editor in Residence at the School of Journalism, Michigan State University
“The Functional Art is brilliant, didactic, and entertaining. I own dozens of books on visual information, but Cairo’s is already on the shortlist of five that I recommend–along with those by Edward Tufte, Nigel Holmes, and Richard Saul Wurman–to anybody who wishes to have a career in information graphics. Cairo is one of those rare professionals who has been able to combine real-world experience with the academia.”
– Mario Tascón, director of Spanish consulting firm Prodigioso Volcán
"Read It. There is really nothing else to say. If you care about how visualization is used to communicate to people, this is the book for you. If you’re a journalist, you need to read it. If you’re an academic doing visualization research, you really, really need to read it. This is the stuff we’ve been missing in visualization for the last 25 years."
-Robert Kosara, EagerEyes
"If you’re interested to find the right balance between aesthetics and function in the context of data visualization, you cannot avoid Alberto Cairo’s The Functional Art, probably the best data visualization book published in 2012."
-Jorge Camões, www.excelcharts.com
- Item Weight : 1.67 pounds
- ISBN-10 : 9780321834737
- ISBN-13 : 978-0321834737
- Product Dimensions : 7 x 1.05 x 8.95 inches
- Publisher : New Riders; 1st Edition (August 22, 2012)
- DVD-ROM : 384 pages
- ASIN : 0321834739
- Language: : English
- Best Sellers Rank: #344,161 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The interviews in the last part gives a wider perspective across leading newsrooms and into the digital realm.
DVD makes for a lecture in your home. Alberto is engaging, and it serves a good second take on the material.
In the first part of the book, Cairo explains what I take away as three main tenets of good data visualization practice: first, good graphic techniques and strategies (minimal use of pie charts, reducing non-data ink, etc.); second, how to create eye-pleasing graphics (how to choose color, fonts, layout, etc.); and, most importantly, how to use data visualization to tell a story. I think this is where The Functional Art really stands out as a great reference--Cairo shows you how to use data visualization not as a way to just show your data or to create a tool for people to explore your data, but as a way to be a storyteller with data.
The second part of the book is more about the eye-brain connection--how we as humans perceive different shapes, colors, etc. Cairo isn't a cognitive scientist, but he's done a great job pulling from the literature and summarizing the issues and, importantly, how to use that knowledge to create better graphics.
These two first parts of the book will be helpful for anyone who has ever created visualizations before or who are just starting out. The graphics used in the book are all excellent and should inspire you to try to similarly create great visualizations.
Finally, in the last part of the book, Cairo profiles 10 prominent data visualization experts and creators. For me, this section wasn't as exciting as the first two parts, but there are definitely nuggets of wisdom from some of the interviews and is something that you really can't find in a single source anywhere else.
Also, just a final note about the DVDs that are included with the book. The DVDs are basically a summary of each of the chapters, but the last two are especially interesting. In lecture 10 (Gay Rights), Cairo discusses a graphic produced by The Guardian magazine and why this particular use of a circle graphic works. Since there is a continuous debate about circles in the data visualization field--see also Chapter 2 in the book--this is a nice video on why circles can work in certain circumstances. In lecture 11 (Obesity and education), Cairo shows how he creates some basic graphics in Adobe Illustrator, which is great if you're not too familiar with that software (though I would never have the patience to make a map in Ai!).
Top reviews from other countries
The book is clearly laid out and very easy to read and understand. Its one of those books that you can delve into when you have 10 minutes to spare.
Cairo takes you through what makes a successful graphic, backing up his arguments with clear examples, both of his own work as well as others. He also goes into the cognitive aspects of our brains, but not in too scientific a way as to put anybody off.
The last part of the book is taken up with interviews conducted by Cairo with 10 designers at the top of their particular fields in information graphics and data visualisations. Full of interesting, colourful examples and a great resource.
I found it to be an excellent overview, a great resource, easily read and full of inspiration, even for someone like me who has been producing graphics for over 30 years. One to keep by your desk. Highly recomended