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Fundamentally Different Hardcover – June 17, 2011
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About the Author
David Friedman is the former President of RSI, an award-winning employee benefits brokerage and consulting firm in the Philadelphia area. He is a frequent guest speaker and seminar leader on organizational culture, leadership, and values. A graduate of the College of William & Mary with a degree in Philosophy, Friedman currently lives in Moorestown, NJ with his wife and 2 college-age children.
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It's an easy read and David provides real life examples on how to live fundamentally different. It's a must read!
After reading the book, I worked with David to develop and roll out a list of Fundamentals that fit my business. We have been practicing these fundamentals for almost a year and a half. Our employees are motivated and encouraged by the process and we've had great feedback from our customers and vendors.
This is not a "flavor of the month" business book. The ideas put forth in this book--when implemented properly--can transform the way your company goes about it's mission. My experience has been that if you choose to be intentional about defining and developing a culture that will lead to success; you will be successful.
What resonated most for me was the goal of getting a company to perform like a well-oiled machine, working together, in sync and for a common goal. Though this seems like it should be a given, it is rarely seen or described so clearly as in Fundamentally Different. Any company, or department, or group of people working together towards a common interest, can certainly benefit from David's sage advice on how to get everyone on the same page, working towards the same goals, and in the same mindset.
It shows that with the right values in life, you can go a long way.
And then, if you share it with others, great and fun things can happen.
Since I know David from when I was a young man, in my opinion there are at least 3 reasons why he has been so successful:
1) A warm smile and a helping hand is extremly important if you want to reach people and important in pursuit of happiness
2) Beeing structured/disciplined and prioritize what you believe in, is better than to run around trying to become someone you are not.
3) Values are the most important tool we have to change ourselves and others.
For me, he has been a true mentor and role model for most of my adult life.
We both believe in organizations with strong values.
He gave me the best piece of advice once: - "Mikael, some people just have to run a short distance to reach the their goal in life. Your path may be longer.
But if you never give up, you will get there".
For those who never will get to know him in person, take the opportunity to get to know him and his thinking by reading this great book!
Dare to be fundamentally different.
You will feel rewarded if you read this book.