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Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know Paperback – February 17, 2017
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Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know was written because your church or faith-based organization needs to raise money, including annual operating support as well as capital and endowment funds for building and maintenance.
Of the $358 billion that was donated in the United States last year, one-third, or nearly $115 billion, went to religious causes. While this is clearly a huge sum, that percentage has been declining for years, from over half of the money given away.
Why the decline? It could be that we as a nation are less faithful than our ancestors. Perhaps there are just more choices for giving. No matter the cause, what can be done about this decline in giving to churches?
The authors, Linda Wise McNay, PhD and Sarah B. Mathews, CFRE, believe that churches and other faith-based organizations need to become more adept at raising funds, just like any other type of nonprofit. McNay and Mathews explain that no longer can we be idle bystanders and passively wait to see what comes in the collection plate or depend on people to embrace tithing. In this powerful book they show us, step-by-step, that there are things we can do to help the process along.
Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know is written with church leaders in mind—whether they are clergy or other staff members, or lay leaders and volunteers. By the time you have finished reading it, you will have a clear understanding of how to raise meaningful dollars. More to the point, you will have the confidence to launch a highly ambitious and successful fundraising campaign.
Chapter One: There are Three Secrets to Successful Fundraising
Chapter Two: You Must Have a Compelling Case for Support
Chapter Three: Strong Leadership is Essential
Chapter Four: You Must Have a Written Strategy/Plan
Chapter Five: Everyone is a Prospect
Chapter Six: The Spiritual Side of Giving: Churches Have an Advantage
Chapter Seven: Operational Funds Have Less Donor Appeal, but They are Essential
Chapter Eight: Your Major Gifts Strategy is the Fastest Way to Raise More Funds
Chapter Nine: Capital Campaigns Will Likely Occur During Your Tenure. Be Prepared!
Chapter Ten: Endowment Building is Critical for the Future of Your Church
Chapter Eleven: Innovations and Technology Can Jumpstart Your Fundraising
Chapter Twelve: Your Annual Pledge Drive May Be in October, but Stewardship is All Year Round
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From theory to practice, this book will guide congregations on their stewardship journey. Every page has tried-and-true ideas for each step of cultivating generosity and raising resources for the ministry. I will keep it within arm's reach as I teach and lead others in successful fundraising.
Rev. Dr. Bob Winstead
Director of the Academy of Church Business Administration and Assistant Professor of Practical Theology
Candler School of Theology, Emory University
Fundraising for Churches is a book chock-full of practical, realistic strategies for church leaders to put into practice. Most pastors and leaders approach the subject with a certain amount of dread and feelings of inadequacy. McNay and Matthews have written a clear and thorough work that should help remove some of that anxiety.
Hospice Chaplain, Mesun Health Services, Inc.
Fundraising for Churches by Sarah Matthews and Linda McNay is not simply a "how to" book about church fundraising and stewardship. It is, more importantly, a "why to" book. It's a book dedicated to helping the reader thrive in the area of resource development and to have a good time while doing so. Every minister should keep this book within arm's reach on her/his desk and have copies to distribute to volunteer leaders.
Richard W. Felton
Executive Director, TENS (The Episcopal Network for Stewardship)
As someone who has been a stewardship consultant for over fifteen years and who's worked with dozens of churches, let me say that Matthews and McNay have hit the bull's-eye with both content and presentation of this tough subject matter. This basic fundraising "how to" covers a lot of ground and gives readers a lot to think about, while offering value to all churches regardless of parish size, resources, or objectives. Their wisdom and experience on direct fundraising strategies and techniques borrowed from the nonprofit world are presented clearly and, in my view, are sound practices to consider.
Stewardship Consultant, Episcopal Diocese of Atlanta
Fundraising is not taught in seminaries. Yet when clergy take over the reigns of a parish, the congregation's expectation is that they will hit the ground running and create new, inspiring ways to raise money. This easy-to-absorb and practical "how to" should be on the shelf of every clergy and lay fundraiser in the church today.
Cynthia Cannon McWhirter
Executive Director, The Consortium of Endowed Episcopal Parishes
McNay and Matthews address the fears and roadblocks we all face in fundraising; and provide simple, effective steps to lead to fundraising success.
Dr. Sheila Bookout
Senior Pastor, Haygood United Methodist Church
I read the book. I like it a lot. A lot! Because of my schedule, I took it on reluctantly. As it turned out, it was an absolute joy.
Author and Executive Partner, Jerold Panas, Linzy & Partners
About the Author
Linda Wise McNay is an independent fundraising consultant with Our Fundraising Search, & has served more than 100 clients. Her nonprofit work includes both higher & secondary ed, the arts, faith-based clients, & service organizations & includes capital campaigns, annual fund, planned giving, membership, strategic planning, & development search. Linda served as chief development officer for the High Museum of Art, leading its efforts to raise $95M, executed an endowment campaign, initiated the their first planned giving effort, & increased the museum's membership to a record 50,000. She is on the Directors Counsel, Univ. of KY Art Museum. Linda served as Dir. of Advancement at Pace Academy, a K-12 private school, where she led the school's most successful capital campaign: $15M goal. In her career, Linda has been responsible for raising more than $250M for her employers & clients. She earned her PhD in the philosophy of higher ed from Georgia State Univ., an MBA from the Univ. of KY, & a BA from Transylvania Univ. in Lexington.
- Publisher : CharityChannel Press; 1st edition (February 17, 2017)
- Language : English
- Paperback : 138 pages
- ISBN-10 : 1938077830
- ISBN-13 : 978-1938077838
- Item Weight : 11.9 ounces
- Dimensions : 8.5 x 0.32 x 11 inches
- Best Sellers Rank: #533,897 in Books (See Top 100 in Books)
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She is the consummate professional, yet so very down-to-earth. Linda has done what she recommends and has the track record of success to prove it.
Anyone who reads this newest release will join me in saying, "Thank you, Linda, for making my job easier and for making my charity more successful!"