- Paperback: 456 pages
- Publisher: CharityChannel Press (July 2, 2012)
- Language: English
- ISBN-10: 0984158014
- ISBN-13: 978-0984158010
- Product Dimensions: 7.5 x 1 x 9.2 inches
- Shipping Weight: 1.8 pounds
- Average Customer Review: 17 customer reviews
Amazon Best Sellers Rank:
#3,378,489 in Books (See Top 100 in Books)
- #595 in Books > Politics & Social Sciences > Politics & Government > Public Affairs & Policy > Non-Governmental Organizations
- #1400 in Books > Politics & Social Sciences > Social Sciences > Philanthropy & Charity
- #2763 in Books > Business & Money > Small Business & Entrepreneurship > Nonprofit Organizations & Charities
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Fundraising for the GENIUS: The Only Book You'll Ever Need to Raise More Money and Support for Your Organization Paperback – July 2, 2012
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About the Author
Linda Lysakowski is one of fewer than one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. She has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and trained more than 22,000 professionals in all aspects of development throughout most of the United States, Mexico, Canada, and Egypt. Linda is a prolific writer. Her books include: Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; and Raise More Money from Your Business Community: A Practical Guide to Tapping into Corporate Charitable Giving. Linda is also co-editor of You and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community; co-author of The Essential Nonprofit Fundraising Handbook; and contributing author to The Fundraising Feasibility Study—It’s Not About the Money. She also published her first novel, The Matriarch, in 2011. As a graduate of the Association of Fundraising Professionals (AFP) Faculty Training Academy, Linda is a Master Teacher and is a member of AFP’s Professional Advancement Division. She serves on the board of the AFP Foundation for Philanthropy. She has received two AFP research grants. Linda has been a frequent speaker at the international AFP conference, the CharityChannel Summit (which she has chaired), and the CharityChannel Press Authors Symposium which she co-chairs. In addition, she has spoken at numerous international, national and regional conferences. As a graduate of the Association of Fundraising Professionals (AFP) Faculty Training Academy, Linda is a Master Teacher and is a member of AFP’s Professional Advancement Division. She serves on the board of the AFP Foundation for Philanthropy. She has received two AFP research grants. Linda has been a frequent speaker at the international AFP conference, the CharityChannel Summit (which she has chaired), and the CharityChannel Press Authors Symposium which she co-chairs. In addition, she has spoken at numerous international, national and regional conferences.
Top customer reviews
In Fundraising for the Genius (and here it's for the genius in us all), Lysakowski has truly given us a gift, a tour de force, a comprehensive, knowledgeable, wise and practical overview of the elements of resource development. A definitive look at what we do!
In twenty-nine chapters and in thirty-one very useful appendixes, Lysakowski covers all of the specific elements of development and the tools and templates needed to do our work effectively in an understandable way. I know I will adopt it for my graduate school class in development and recommend it to friends and to those seeking to know about careers in fundraising.
Starting with clarifying terminology, Lysakowski delves into the role of development in the nonprofit and its often-misunderstood importance.
She emphasizes that development is everyone's job, its competitive nature in an overcrowded field and the absolute necessity for ethical behavior in the profession.
Expanding her ideas on development roles, she sets out the responsibilities of Board, volunteers and staff. She then examines the sources of needed resources for revenue, volunteers, in-kind: individuals, foundations, businesses and voluntary organizations.
The necessary conditions for effective fundraising are reviewed in rich depth: strategic planning, a development plan, understanding of motives for charitable giving, the dynamics of the process, infrastructure of the development office, marketing and communication and making a strong case.
The methodologies of effective fundraising are then explored in separate chapters: direct mail, telephone solicitation, internet and social media, special events, grant-writing, personal solicitation, capital campaigns and planned giving, resulting in a rich bouquet of options.
Finally, evaluation of development efforts, essential to effective and growth, continuous improvement for better results and establishment of visionary goals for the future are all described by the consummate professional.
The Appendices add a wonderful and useful bonus: samples, templates, charts, job descriptions, worksheets, formats, plans, evaluations, guides, and assessments that move the conceptual into the practical hands-on tools ready for our use in the office tomorrow. Few such volumes do this and rarely on such a large and comprehensive scale.
Overall, this book covers all of the essentials and does it through the eyes and experience of one of the top professionals in the nation. The insights and depth of knowledge exhibited here are profound and will enlarge the understanding of both the newcomer and the seasoned executive. This is one of those books that is opened often by those of us looking for inspiration as well as knowledge of specific elements of the profession. Thank you, Linda.