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The Furniture Wars: How America Lost a 50 Billion Dollar Industry Paperback – March 26, 2009

by Michael K. Dugan (Author)

4.1 47 ratings

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The book offers an insider's critical look at the impact of globalization on the American furniture business, an industry that went from making 'world class' products to shutting down plants in 5 years. With tens of thousands of jobs and billions of dollars at stake, the industry was taught a painful lesson. The failure to learn from the experience will result in more losses for the furniture business and other industries as well, making this book particularly relevant to our times.

Print length

450 pages
Language

English
Publication date

March 26, 2009
Dimensions

6 x 1.06 x 9 inches
ISBN-10

1439225109
ISBN-13

978-1439225103
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About the Author

A01 Professor Dugan is currently the Chair of the Business School at Lenoir-Rhyne University. Previously he was the President and CEO of Henredon Furniture Industries, a position he held for 17 years. Widely recognized by insiders as an industry pioneer and marketing guru, he played the lead role in building the Pennsylvania House brand and co-founded his own furniture company, Jamestown Sterling. He is a contributing editor to "Home Furnishings Business" magazine and writes book reviews for the "Hickory Daily Record." A frequent guest lecturer at other colleges and universities, Dugan teaches a graduate course in Leadership and an undergraduate course in Marketing at Lenoir Rhyne. His business career involved working with many influential people including Polo chief Ralph Lauren,long time Bloomimgdale's ceo, Marvin Traub, and designer Barbara Barry. A graduate of the University of Toronto, where he majored in English Literature and Medieval Philosophy, he holds an MBA degree from Syracuse University.

Product details

Publisher ‏ : ‎ BookSurge Publishing (March 26, 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 450 pages
ISBN-10 ‏ : ‎ 1439225109
ISBN-13 ‏ : ‎ 978-1439225103
Item Weight ‏ : ‎ 1.37 pounds
Dimensions ‏ : ‎ 6 x 1.06 x 9 inches

Best Sellers Rank: #478,653 in Books (See Top 100 in Books)
- #4,353 in Business Management (Books)

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4.1 47 ratings

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superfundbob

The Furniture Warr

Reviewed in the United States 🇺🇸 on September 21, 2011

Verified Purchase

As a former long time supplier to the furniture industry, Author/Professor Mike Dugan gives the reader an historical account of his view of the Furniture Industry of which he was an integral part from the late 60s through 2009.

Mike recounts his story from a 1st person perspective only with the added touches that comes from an initial outsider who through his career marketed and oversaw furniture operations, both under his direct supervision, and as a competitor brought in initially from outside the good old boy network that spawned the furniture industry's southern roots after World War II..

Mike's acumen and insight tells the story of intrigue within and outside the industry as entrepreneurs. financial holding companies and large conglomerates like General Mills over estimated their abilities to manage and grow the furniture industries individual plants and market niches into larger profit centers...

Primarily, I got the message that there was not much trust within the industry as the changes started in 1970's the original owners either retired or sold off to large conglomerates that did not understand their market niches and became lost in a sea of sameness that allowed China and those off-shore take the opportunity to fill a void from leadership lacking in the US from an industry that was always fragmented.

Mile gives excellent personal and side bar anecdotes to the emotional undercurrents throughout this time, comparing many times to Sun Tzu's The Art of War, coming I think from his historical background in the Liberal Arts field and writes with a flair that reflects history and lessons in business that remained unlearned during the tumultuous time that lead to the Asian Invasion....

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TODMTNS

INSIGHTFUL

Reviewed in the United States 🇺🇸 on October 22, 2014

Verified Purchase

The book helped me understand the old-line furniture industry better and really even post-industrial America better. I've been in the industry for 30+ years, but always sourced product mostly through furniture channels outside the "briar patch" of N Carolina and Mississippi. The world he describes I was just in touch enough with to know what he was talking about, yet not really understanding completely until I read all the twists and turns found in his book. The fact that I could be in the business, but not be up on all the insiders and outsiders, is a testimony that the industry is bigger than he portrays in his book. The recent bankruptcy of Furniture Brands made more sense to me because I read the antecedents up to about 2007 in his book. The thing that annoyed me a little about the book was that my e-book had lots of typos or mis-spellings, way more than I've experienced in any other book I've bought. Still, all in all, a good read.

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Tom

A cautionary tale regarding the unique nature of American furniture manufacturing and the impact of global economy.

Reviewed in the United States 🇺🇸 on April 27, 2018

Verified Purchase

Overall very informative and should be required reading for anyone thinking of entering the industry. I found the first half of the book to be an excellent read. The second half was harder to read because the theme was becoming repetitive (not that this was historically inaccurate, just getting boring to read at that point). I was surprised at how little of the book was allocated to Asian imports (the final chapter), as this was the primary factor in the death of (most) American furniture manufacturing. I suspect that this is because the author had been retired from the industry at that point and was more of an observer than insider after 2005.

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R. Light

A well-written treatment of America's furniture industry over the past 40 years or so

Reviewed in the United States 🇺🇸 on February 22, 2015

Verified Purchase

If you want an inside look at America's furniture industry, this is one of the available works on the subject. This book goes beyond a mere academic treatment of furniture makers' infighting and the effects of globalization on the industry--you'll also be afforded a look "under the tent flaps" of some of the personalities involved. I found book-wide them of "combat....war....skirmishes..." etc a bit tedious after a while...I think the author over-plays the metaphor. A good read for business students and those in the industry.

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anthony1429

Both books will give you great insight on how our American Furniture Manufacturers have one ...

Reviewed in the United States 🇺🇸 on September 14, 2014

Verified Purchase

It was suggested in the book Factory Man that I read first. I would suggest for those interested in the history of the furniture industry to read the The Furniture Wars first, and then move on to the Factory Man.Both books will give you great insight on how our American Furniture Manufacturers have one by one moved to China, Vietnam, and other Asian counties where the labor is cheap, and factory regulations are virtually non-existent or very weak at best.This along with our great country losing another unique American manufacturing segment and 10,000's of 1000's of jobs!

One person found this helpful

Helpful

Bill M

Furniture Wars - great read!

Reviewed in the United States 🇺🇸 on June 14, 2009

Verified Purchase

I think Mike Dugan has done a great job at given a view of the furniture business and how different it is than other industries. I think that many in government would benefit from Dugan's description on how China has taken over one of our oldest industries. We have countless unemployeed because of thisIt doesn't read like the typical business book. Comparing the furniture business to the "briar patch"gives great insight into the industry's challenges.This would be a great book for all college business majors & Harvard MBAs. They would have inside knowledge of the lies taught in school.

3 people found this helpful

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rfs45

A really good run through of the screw ups by US furniture ...

Reviewed in the United States 🇺🇸 on March 6, 2015

Verified Purchase

A really good run through of the screw ups by US furniture manufacturers who might have won the battle but certainly lost the war! The fact that the furniture industry has lowered themselves to use Asian products speaks volumes for our society -- bad products, bad vision, bad understanding, vision and aesthetics of our society. Our society needs to get it together and support US made quality products.

Reviewed in the United States 🇺🇸 on March 10, 2015

Verified Purchase

Thanks Michael,

This book provided a more holistic internal picture of the furniture wars lacking from Factory Man. Both books should be required reading for current and future "Briar Patch" employees.

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