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Fuse: Making Sense of the New Cogenerational Workplace(TM) Hardcover – October 1, 2011

4.5 out of 5 stars 14 customer reviews

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Editorial Reviews

About the Author

Jim Finkelstein is president and CEO of FutureSense, Inc., an advisory firm focused on organization development, incentives and compensation, succession planning and communications. Before founding FutureSense, Jim served as partner in a Big Five firm, CEO of a professional services firm, and corporate executive for Fortune 500 companies. He has served on boards of start-ups, and for-profit and nonprofit companies. Through all of these views, he truly understands the convergence of environment, culture, development and rewards in order to improve business performance through people. Jim has an MBA from the Wharton School.

Mary Gavin is president of GavinMedia2.0, a firm specializing in communications that integrate the arts of strategy, content, and new media. Mary has designed and implemented successful communications strategies for Fortune 500, national nonprofit, and government organizations, and has edited or contributed to books on law, economics, mergers and acquisitions and public relations in addition to Fuse. Mary has a JD from the University of California.


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Product Details

  • Hardcover: 184 pages
  • Publisher: Greenleaf Book Group Press; Reissue edition (October 1, 2011)
  • Language: English
  • ISBN-10: 1608321460
  • ISBN-13: 978-1608321469
  • Product Dimensions: 8.1 x 5.4 x 0.9 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,915,965 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Blaine Greenfield on December 14, 2011
Format: Hardcover
. Not too long ago, I participated in a workshop with employees at the college where I still teach on a part-time basis. It finally hit me that I'm not quite as young as I used to be when I noticed that in attendance were some 20 of my colleagues. Half were there from when I still taught full-time and were roughly my age; the other half looked like they were fresh out of college. (And some of them probably were.)

I mention that as an introduction to FUSE: MAKING SENSE OF THE NEW COGENERATIONAL WORKPLACE (Greenleaf Book Group Press) by Jim Finkelstein with Mary Gavin. . . this enlightening book clearly shows the differences between the experience and command of Boomers and the techno-smart and boundaryless thought of Milennials . . . more importantly, it points out ways that they can and should work together.

Through the use of plenty of tips, anecdotes and quotes, the author delivers practical advice that can be utilized by any organization . . . for example, he recommends to:

* Revamp your employee reward and recognition programs. Skip the gold
watches. Rewards that please Milennials will probably cost less but mean more. Time off, flextime, pro bono work, networking opportunities, and concert tickets are all great motivators.

I also could relate to many of the passages, including this one:

* I can't imagine a day without the Internet. In fact, just the other day, my younger sister was complaining about looking up a few facts online for a research project. Consequently, I couldn't help but bring up the fact that there was a time when (believe it or not) the Internet didn't exist and that she may well have been flipping through the pages of an encyclopedia at the library if it hadn't been invented.
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Format: Hardcover Verified Purchase
The read was fast and while it tended toward redundant it was simplistic enough to allow easy skimming. The first half is theoretically providing the specifics of the premise (boomer vs. millenial), the middle could have been pulled from any basic hiring self-help book and the end is mostly focused on highlighting that technology changes and impacts us (wow) and traditional workplaces are resisting non-work related social media while millenials want it. Overall a generic attempt to get your money.

The most problematic part is that it is clearly focused on selling the millenials to an unimpressed workplace. There is little constructive advice for the millenials, its all praise and unsupported assertions about their value. Is it inability to focus or ability to multi-task? Is it open communication or unwillingness to think before you speak? It's both obviously and all about the individual, but this book assumes tweeting about the mundane activities of your day = empathy. It doesn't, it actually indicates narcissism and a lack of empathy. It repeatedly says millenials are 'more efficient.' Again its about individuals and all generations have time wasters. Inefficient meetings is a traditional problem, non work related social media is a newer problem. This book should have compared and contrasted the generations more since reality is that these generations have A LOT of similarities and understanding those is the key to communication and positive interactions. The advice to boomers is basically to accept millenials are unmanageable and hope it all works out. Also, to allow millenials to mentor them (mostly in new technology.) It barely tells millenials to listen to the mentoring boomers may attempt to provide.
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Format: Hardcover
"FUSE" takes a collaborative and cooperative look at a truly amazing and tumultuous time to be in the workforce. As a "Gen X / Millennial "in a workforce that is run and managed predominately by "Boomers," I am faced daily with the task of finding a middle ground that respects and appreciates the wisdom and experience of "Boomers," yet also puts a value on the passion and fresh, tech-savvy approach that "Millennials" bring to the table. "FUSE" harnesses this dynamic precisely, utilizing a multi-modal approach that consists of interviews, research, best practices, and perspectives from the different generations in order to elucidate just how important it is to come from a place of understanding when we deal with cogenerational issues.

One thing that I found fascinating as I read through the book was how I was immediately attracted to the passages that were spoken from the Millennial perspective. I would be reading the passage, and would say to myself, "YES, that's exactly right!" Then I would read the "Boomer" passage that followed it and would get irritated, saying to myself, "Why don't they get it?!" That emotion that I felt clearly summed up the exact feelings I get in my own work, but with the benefit of best practices attached! Instead of becoming frustrated, I now have tools and tips that aim to leverage the strengths of all generations instead of writing them off as "old and outdated," or "young and idealistic."

"FUSE" gives the reader a look through the eyes of each of the generations, and then gives you the tools to bring it together towards a shared vision. Every generation can read this book and glean new understandings about their counterparts from a positive and connecting space. I can't wait to give a copy to my boss!
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