The Future of Brands: Twenty-five Visions Illustrated Edition

2.0 out of 5 stars 1 rating
ISBN-13: 978-0814737668
ISBN-10: 0814737668
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Editorial Reviews


"An eye-opening history about how fatness obtained its stigma in the US. Provocative and illuminating, Farrell unearths fat's associations with whiteness, citizenship, feminism, and civilization. "Fat Shame" will interest scholars of the history and sociology of body politics and those involved in projects of the self, as well as readers who can't help but wonder, 'When did we start hating fatness? And why?' Farrell has penned a new classic." -Kathleen LeBesco, author of "Revolting Bodies? The Struggle to Redefine Fat Identity"

"As part of an actual campaign against weightism, as opposed to Colbert's satirical one, "Fat Shame "allows us to see how discrimination against fat people became a central feature of American life. Armed with this history, we can better imagine a day when the declaration Farrell made on The Colbert Report-"I like the word 'fat'"-won't be greeted with laughter." -"Bitch" Magazine,

"Farrell's explorations of fat primitivism in mainstream and feminist cultures are invaluable to understanding the contemporary stigmatization of fat that has become nearly ubiquitous in America today...a soon-to-be classic text in the field of Fat Studies." -Deborah McPhail, Teachers College Record

"In this bold and powerful book, Amy Farrell uncovers the history, meanings, and consequences of fat stigma. With passion, insight, and eloquence, she condemns the many institutions that denigrate fat people, from the medical establishment and diet industry to the popular culture. "Fat Shame" challenges Americans of all sizes to accept each other without judgment." -Elaine Tyler May, author of "America and the Pill: A History of Promise, Peril and Liberation"; and "Homeward B

"In this groundbreaking and fascinating text, Farrell repositions the fat body within a political framework...a must-read for feminists, body theorists, and anyone interested in understanding our cultural obsession with fat" -Amanda Cosco, Women's Post

About the Author

RITA CLIFTON is the head of Interbrand London.

ESTHER MAUGHAN is a senior consultant with Interbrand's Brand Development team.

Product details

  • Publisher : NYU Press; Illustrated edition (March 1, 2000)
  • Language : English
  • Hardcover : 208 pages
  • ISBN-10 : 0814737668
  • ISBN-13 : 978-0814737668
  • Item Weight : 1.65 pounds
  • Dimensions : 9.12 x 0.59 x 10.31 inches
  • Customer Reviews:
    2.0 out of 5 stars 1 rating

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Reviewed in the United States on May 27, 2001
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