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Susan Gedutis Lindsay

Gerd Leonhard

The Future of Music: Manifesto for the Digital Music Revolution (Berklee Press) Paperback – Illustrated, January 1, 2005

by David Kusek (Author), Gerd Leonhard (Author)

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(Berklee Press). For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water," benefiting the people who love music and make music.

Print length

193 pages
Language

English
Publisher

Berklee Press
Publication date

January 1, 2005
Dimensions

5.25 x 0.48 x 8 inches
ISBN-10

9780876390597
ISBN-13

978-0876390597
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Editorial Reviews

From Publishers Weekly

In what could be one of the most provocative music books published this year, two innovators in music technology take a fascinating look at the impact of the digital revolution on the music business and predict "a future in which music will be like water: ubiquitous and free-flowing." Kusek and Leonhard foresee the disappearance of CDs and record stores as we know them in the next decade; consumers will have access to more products than ever, though, through a vast range of digital radio channels, person-to-person Internet file sharing and a host of subscription services. The authors are especially good at describing how the way current record companies operate - as both owners and distributors of music, with artists making less than executives - will also drastically change: individual CD sales, for example, will be replaced by "a very potent 'liquid' pricing system that incorporates subscriptions, bundles of various media types, multi-access deals, and added-value services." While the authors often shift from analysts into cheerleaders for the über-wired future they predict - "Let's replace inefficient content-protection schemes with effective means of sharing-control and superdistribution!" - their clearly written and groundbreaking book is the first major statement of what may be "the new digital reality" of the music business in the future. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product details

ASIN ‏ : ‎ 0876390599
Publisher ‏ : ‎ Berklee Press; Softcover edition (January 1, 2005)
Language ‏ : ‎ English
Paperback ‏ : ‎ 193 pages
ISBN-10 ‏ : ‎ 9780876390597
ISBN-13 ‏ : ‎ 978-0876390597
Item Weight ‏ : ‎ 9.9 ounces
Dimensions ‏ : ‎ 5.25 x 0.48 x 8 inches

Best Sellers Rank: #642,379 in Books (See Top 100 in Books)
- #209 in Music Business (Books)
- #274 in Music Recording & Sound (Books)
- #462 in Commerce (Books)

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91 ratings

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Susan Gedutis Lindsay
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Gerd Leonhard
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As humanity rushes headlong into a world first served and soon dominated by technology, futurism has become a burning issue for everyone, not just visionaries and geeks. Gerd Leonhard blends humanism with futurism to create manifestos and creative non-fiction that dramatically widens the franchise and audience for near-future exploration. His new book - Technology vs. Humanity - is a breakthrough work of provocation that alerts the world to the imminent ethical and moral choices we will all have to confront much sooner than expected.
A musician and creative by background, Leonhard has spent fifteen years living in the future, applying his insights and practical wisdoms to present-day dilemmas from the erosion of work life to the epidemic of digital obesity that threatens to destroy a generation. Founder of The Futures Agency, Gerd Leonhard travels the world delivering customized advice to enterprise and public organizations of all kinds - helping them to both understand their future choices and discover their 'true future'.
Gerd's books and essays are supported by an increasing array of multi-media features, including films and webisodes from his own boutique film studios. Together with the The Futures Agency advisory and speaking tours, these media properties constitute a unique quarry of groundbreaking insights for individuals and organizations in transformation. Besides Technology vs. Humanity, Gerd's other books include The Future of Content, Friction is Fiction, and the bestselling title The Future of Music. He also contributed a key chapter to The Future of Business, edited by Rohit Talwar.
A member of the Royal Society for the Arts (London) as well as the World Future Society, Gerd's client list includes Consumers International, YouTube, Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB / TribalDDB, Ogilvy, Omnicom, the European Commission along with many other notable organizations. Contact Gerd at www.futuristgerd.com or @gleonhard on Twitter.
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David Kusek
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Dave Kusek
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Co-Author of the Future of Music book, founder of Berklee Online and one of the people who brought you the MIDI standard
Hi, I'm Dave Kusek and the founder of New Artist Model. I've have taught music business and music management to tens of thousands of musicians from around the world through my books, live events and online classes. I've had the honor of helping millions of people live their dreams in music.
I co-wrote the The Future of Music book which has sold over 50,000 copies and am a regular music blogger. In that book we predicted the iPhone, Siri and Spotify. I helped to get the MIDI standard started long ago and was a pioneer of digital music at Passport Music Software where we helped hundreds of thousands of musicians create music. I was also the co-creator of Synare electronic drums and developed one of the first digital sequencers.
I have always been an advocate for independent musicians and my contributions have helped make it possible for you to do what you do today in music production, business and independent music marketing.
As the founder and former CEO of Berkleemusic, the world's largest music school, I have helped teach tens of thousands of students around the world and created hundreds of online music courses. At Berklee College of Music, we won the award for the Best Online Course eight years in a row. I taught music business at Berklee for 14 years and have worked with tens of thousands of musicians to help shape their careers.
I've worked with artists, songwriters, performers, promoters, managers, label people, publishers, booking agents, and A&R reps. I love the music business and think this is a great time to be a musician.
I love the music business and think this is a great time to be a musician. I hope that you will join me and check out the New Artist Model
http://newartistmodel.com
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Logan reed

No Longer the Future of Music

Reviewed in the United States 🇺🇸 on February 23, 2015

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The Future of Music is a book full of interesting ideas and well-thought out scenarios about how the music industry is changing, but because of the way it is all presented, it is easy to miss on some of the most important concepts and ideas that author David Kusek is trying to point out.
I enjoyed how right of the gate Kusek portrayed an ordinary day in the year 2015, which at the time this book was written, considered way into the future. The scary part is, most of what he portrayed was actually pretty close to what is actually going on. The average person will, "...put on your new eyeglasses, which contain a networked audio headset, letting tiny earbuds slip into your ears" (Kusek, 1). Unfortunately, the entirety of the book reads like a list with no emotion put into it, with him going from point A to B to C.
I am currently undergoing an ethnography project, which is a qualitative study of a certain culture in society. This book gave me new ways to see how musicians are changing the business. He sums it up perfectly when he says, "Content is king, the customer is King Kong, and service is Godzilla" (Kusek 92). However, since it was written so long ago (2005), the main points are difficult to keep with me since the game has drastically changed.
The Future of Music is a great read for anyone who wants to jump into the ever changing industry of music, but also lacks certain momentum to keep the ideas naturally flowing.

2 people found this helpful

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Rick Calhoun

They had me at 'Music Like Water'

Reviewed in the United States 🇺🇸 on November 17, 2011

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Lots of good stuff here for music lovers as well as musicians. Not being a music industry insider, my eyes did glaze over once or twice - sorry, guys. But the good parts outweigh the bad, and there is some pure gold here.

Did you know that the artist gets only 8% of a CD sale? This is about to change, since "... music belongs to the people, not to the multinational corporations that have controlled and exploited it over the past seventy-five years or so. The people, both fans and musicians alike, will decide what kind of future we want." Many of the authors' ideas can be applied outside the music business, too.

All in all, a worthwhile read.

One person found this helpful

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Vic G. Sarjoo

Expertly Cogent And Still Layman Accessible

Reviewed in the United States 🇺🇸 on March 25, 2005

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Written with a smoothly flowing cadence this tome engages both the expert and layman reader and offers a survey of the digital music landscape from both a 30,000-foot-view *and* on a rubber-meets-the-road level. This book provocative, interesting and on appropriate occasions humorous. The writer's occasional biting statements are more cheeky than sarcastic as the authors' genuine adoration of music and the business of music is evident. This book can be appreciated by the casual reader, industry members, fans of technology and students of sociology, economics, history and even observers of the human condition. Although the book is about the impending world of music the book, like the subject it covers, is really describing future cycles of patterns springing from places deeply encoded in human nature. A philosophical discussion, this volume is also an industry handbook. I highly recommend this book to anyone interested any aspect of music, or most aspects of technology, philosophy, economics, social behavior, law or history.

4 people found this helpful

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J. McNabb

The future is now

Reviewed in the United States 🇺🇸 on March 19, 2007

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For the most part, whenever authors write about new media and the Internet, the book is dated by the time the ink dries. For the most part "The Future of Music: Manifesto for the Digital Music Revolution" is still ahead of the curve. David Kusek and Gerd Leonhard take chances. Most futurists do. Some of their visions are hitting the bull's eye now in March, 2005 although the book was published two years ago. That's pretty good aim. It reads well too.

2 people found this helpful

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General MIDI

Helpful and Inspiring

Reviewed in the United States 🇺🇸 on November 10, 2006

Verified Purchase

I haven't finished reading this book yet, but so far it's been inspiring. The writers create very feasible scenarios for where the music industry is headed in the next few years. In fact, the book is about 2 years old now and some of the predictions are already coming true. For example; mobile devices like phones and PDAs converging and becoming delivery services for music, social networking services like Myspace (not mentioned in the book, presumably because it had not yet become popular) coming to the foreground as a way to listen to and exchange music, the idea of music as a utility or a subscription which has recently become a more popular option with various download services. I'm looking forward to finishing this book and taking my new-found inspiration online.

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eggshen

Good textbook for beginners

Reviewed in the United States 🇺🇸 on October 27, 2010

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Got this book as it was included in many of the Berkelee School of Music music business courses. All in all a decent read, however, I wouldnt recommend this to anyone with a decent grasp on current music technology. Consider this more a primer for people interested on learning about the Music Business and the technology involved rather than for those who have experience in the field.

I suppose paired with a course on the subject and open discussion this book would be more appropriate. Would be interesting to sit in on a course in which this book is being used as text to see how much specific knowledge I actually gained in reading it.

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Oparu

Small book with big insights

Reviewed in the United States 🇺🇸 on January 16, 2009

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I borrowed this book from a colleague a couple of years ago and read it then but decided to get my own copy because some of my research is in on technological changes in the music industry. It's an interesting book because the authors envision music being offered as a utility, like water or electricity. The ideas are very forward looking and it is easy to see that the authors are not "married" to the old technology but rather using their imaginations to think about where the technology will take music. You might not agree with everything they say but it's interesting to think about their ideas and reframing how music can be delivered.

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Hann

View of the future of music

Reviewed in the United States 🇺🇸 on July 26, 2011

Verified Purchase

For musicians, producers and anyone who is involved in the music industry who would like a glimpse of how the music industry is changing and what it would be like in the next few years to come. A good read of the future of music.

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Top reviews from other countries

Amazon Customer

One of the best books on the music industry I have EVER read!!

Reviewed in the United Kingdom 🇬🇧 on March 31, 2013

Verified Purchase

With the current change in the record industry, this book explains how and why the current music industry trends have had to change and the effect this has on all music businesses. The book came in excellent condition and I have already started to use quotes from it on the BTEC and Rockschool music business courses I teach on. I think the last update was 2007, although everything the authors have mentioned has either happened or is due to happen. I can't wait for a new update. Can't recommend it enough.

NG

fine

Reviewed in the United Kingdom 🇬🇧 on July 11, 2019

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fine

Sm2t

Excellent

Reviewed in the United Kingdom 🇬🇧 on February 20, 2014

Verified Purchase

An insightful book based on global and historic industry patterns that predict an accurate future [im reading it late!]. Still valuable, still excellent.