The Future of Nonprofits 1st Edition
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David J. Neff
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Editorial Reviews
From the Author
So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards innovation and doesn't shut it down?
The book "The Future of Nonprofits: Thrive and Innovate in the Digital Age" helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today.
Designed for nonprofit employees on all levels, the book will become a handbook for those interested in adapting in the modern world, not looking to be left behind.
The Future of Nonprofits helps organizations like yours capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative "internal entrepreneurs" that will grow revenue and drive your mission.
David J. Neff and Randal C. Moss
From the Inside Flap
In 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent relations and become an engine of innovation with The Future of Nonprofits: Innovate and Thrive in the Digital Age.
Providing both inspiration and tactical advice to nonprofit leaders, program managers, staff, philanthropists, foundations, and new media professionals, The Future of Nonprofits shows you how to remake and reshape your nonprofit's culture, structure, and staff to become a more modern, nimble, and lean organization. This comprehensive playbook demonstrates how to create and launch a new, more flexible, innovative organization that is better equipped to embrace and leverage today's digital technologies. Authors David J. Neff and Randal C. Moss share their decades of experience creating innovative digital marketing, community building, social media, fundraising, and developing engagement projects and programs for the American Cancer Society, the AIDS Research Alliance, Planet Cancer, United Way, and Goodwill, among many others, to provide you with the tools, skills, and knowledge to grow and drive your nonprofit's mission.
Neff and Moss offer a wealth of insights into their methodologies and the projects and programs that inspire them. They dispense practical and tactical advice on how to begin and sustain a culture of innovation, how innovation pays, and how to evaluate the impact of your innovation efforts. They also show you how to present and sell the concepts to your organization's leadership at both the field and board levels.
Rich with case studies and experience gained from the authors' real-life successes and failures, the book concludes with actionable, concrete advice on how to create an organization that is ready and primed to grow and thrive on innovative ideas that reap results.
Make the most of today's digital marketing opportunities with the help of The Future of Nonprofits.
From the Back Cover
In 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent relations and become an engine of innovation with The Future of Nonprofits: Innovate and Thrive in the Digital Age.
Providing both inspiration and tactical advice to nonprofit leaders, program managers, staff, philanthropists, foundations, and new media professionals, The Future of Nonprofits shows you how to remake and reshape your nonprofit's culture, structure, and staff to become a more modern, nimble, and lean organization. This comprehensive playbook demonstrates how to create and launch a new, more flexible, innovative organization that is better equipped to embrace and leverage today's digital technologies. Authors David J. Neff and Randal C. Moss share their decades of experience creating innovative digital marketing, community building, social media, fundraising, and developing engagement projects and programs for the American Cancer Society, the AIDS Research Alliance, Planet Cancer, United Way, and Goodwill, among many others, to provide you with the tools, skills, and knowledge to grow and drive your nonprofit's mission.
Neff and Moss offer a wealth of insights into their methodologies and the projects and programs that inspire them. They dispense practical and tactical advice on how to begin and sustain a culture of innovation, how innovation pays, and how to evaluate the impact of your innovation efforts. They also show you how to present and sell the concepts to your organization's leadership at both the field and board levels.
Rich with case studies and experience gained from the authors' real-life successes and failures, the book concludes with actionable, concrete advice on how to create an organization that is ready and primed to grow and thrive on innovative ideas that reap results.
Make the most of today's digital marketing opportunities with the help of The Future of Nonprofits.
About the Author
Randal C. Moss pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006-2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.
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Product details
- Publisher : Wiley; 1st edition (April 7, 2011)
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 0470913355
- ISBN-13 : 978-0470913352
- Item Weight : 1.03 pounds
- Dimensions : 6 x 0.81 x 9 inches
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Best Sellers Rank:
#1,237,198 in Books (See Top 100 in Books)
- #929 in Nonprofit Organizations & Charities (Books)
- #16,479 in Business & Finance
- Customer Reviews:
Customer reviews
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So I was happy to hear that David had teamed up with Randal Moss, with whom he had worked at the American Cancer Society, to write a book on the future of nonprofits. The Future of Nonprofits is definitely worth reading - not just for those in the nonprofit sector, but for anyone who is interested in opening their organization's culture up to innovation. Neff and Moss take a strategic approach, illustrated with cases from their own work and interviews with innovation leaders at nonprofits.
The authors cover a lot of ground here: they define innovation, discuss how to measure it, discuss how to build it into the organization's culture, and describe upcoming social and technological trends that will impact it. They give us lots of resources, from basic processes to sample job descriptions to advice on how to set up an innovation "Skunkworks." Their cases, interviews with innovation leaders in the nonprofit sector, and other examples are all illuminating. And the writing style makes the book a page-turner.
Although the authors talk about strategy, future trends, and principles, they also cover nuts-and-bolts decisions and resources. The book's not just full of ideas; it also covers practical issues and gives plenty of guidance.
With lists that predict trends of the next five years, obviously parts of this book will have a short shelf life. That just means you should buy it quickly. The other parts will age more gracefully, I think, and the book as a whole should be useful to nonprofits - but also to other organizations that prize high constituent engagement. If you're in the position to hire, innovate, or engage in your organization, consider picking it up.
The Future of Nonprofits, Innovate and Thrive in the Digital Age is nothing short of magnificent - content rich with a fluid, confident, laid back (Austin) style.
Each section is logically laid out and includes case studies, tips and tricks as well as a neat summary at the end. The meat is all about the mechanics of innovation - why is it important? How do you do it? Does innovation automatically happen when someone has an idea? It's work and more than that, it's team work that turns an idea into something real.
Neff and Moss have drawn us a road map for innovation, illustrating it beautifully through stories, interviews and case studies that break up the text and compliment the flow. As I was reading, it felt as if I was at the table with the experts they interviewed, following a conversation from one idea to the next. Instead of the usual dry citations we get rich conversations.
I walked away after reading The Future of Nonprofits not only with clear strategy for helping my nonprofit, Austin Free-Net do what we are already doing, better - but a blueprint for innovation that will hold true in whatever age (digital or something as yet unimagined) yet to come.
At the end of the day The Future of Nonprofits is a book that helps nonprofits do more things that are relevant faster, less expensive, and drive key business metrics to help the organization feel better about the direction they are headed because it lays out a map to achieve innovation and sustainable change. There are many books out there about nonprofits and how to make them better. This book, however, delivers the message of change and sustainability in a way that is truly relevant to today's society.







