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Blog postIt wasn’t long ago when marketing choices were relatively few and messages were simple. Companies pitched their products via the old standby of print advertising. Eventually, broadcast advertising emerged as the surefire way to bring a product to the attention of the largest captive audience. But the digital age has eclipsed the broadcast age and […]
The post The Sweet Way that Gamification Helps M&M’s Boost Consumer Engagement appeared first on Gamification Co.
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Blog postGamification has been used by schools and private business as a way to make learning more fun. Now, insurance companies are using the technique to change people’s behavior toward maintaining their health, according to Healthcare Dive. The idea is that the more individuals who pursue healthier lifestyles, the less burden they place on health insurance companies and health care providers.
The gamification efforts are being delivered through mobile apps. Some of the apps, such as the one -
Blog postAt this year’s Games for Change, Jesse Schell of Schell Games showed off his company’s newest idea for making chemistry more approachable for middle and high school students — Happy Atoms, a mixed reality, lego-like experience that asks people to explore atom formation through play. G.Co was fortunate enough to speak with Jesse last week about the game, its current crowdfunding campaign, and his plans for making chemistry more approachable to a wider audience than ever before.
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Blog postWhile gamification is no longer a revolutionary way of training employees, the start-up GamEffective is claiming that their take on the trend is a fresh one. The company, which operates out of offices in both North Carolina and Israel, boasts some large-scale customers like Microsoft and Ebay. They're confident in their ability to boost employee performance across the board with their no-code integration.
The post GamEffective Raises $7 Million for Employee Training appeared first on -
Blog postIncreasing Contact Center Agent Retention According to North American labor statistics, employee turnover is at an all-time high in today’s workplace, and the implications for the contact center industry are significant, considering its reputation for being a volatile employment segment with a lower median employment age, high-stress work environment, and lower than average remuneration.
This workforce dynamic has created opportunities for applying the theories of game mech -
Blog postRevolutionizing the Call Center Workplace One Agent at A Time Last week, we featured nGUVU’s VP of product strategy, Pascal Leclerc to talk about how nGUVU’s platform help to create a better workplace environment for contact center agents. Using a combination of game mechanics, social interaction features and behavioral analytics, nGUVU helps motivate agents to achieve their goals […]
The post Transforming the Call Center Workplace with Pascal Leclerc appeared first on -
Blog postHighlights From This Year’s Games For Change Last week, Games For Change had their 13th annual festival at the New School’s Parsons School of Design. New to the festival this year were three featured tracks participants could focus on: the Games for Learning Summit; health and neuroscience; and civics and social change. Gamification.Co was lucky enough to attend, […]
The post Five Impactful Experiences From Games For Change 2016 appeared first on Gamification Co.
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Blog postSave the Park Gamifies Education on National Park Conservation Efforts Yellowstone National Park is one of the most popular of the nation’s 409 national parks, drawing visitors from across the country and around the world. But not everyone who visits Yellowstone understands the wildlife that make these parks home. Recently, two well-meaning tourists driving through Yellowstone came upon a baby bison standing in the middle of the road. Fearing that the calf was cold and at risk of dying from
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Blog postMcDonald’s will use a new meal prep training system for its staff this fall McDonald’s customers in the United Kingdom will soon notice subtle changes in how their meals are prepared. To carry out these seemingly small changes, corporate leaders are making some big changes in how they train their managers. In order to bring all […]
The post McDonald’s Eats Up Game-Based Training for New Meal Prep System appeared first on Gamification Co.
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Blog postIn the past couple of years, there has been an increase of game device use for areas other than actual gaming. The newest area of use is for physical health. Medical researchers and physical therapists are finding that using virtual reality games are very helpful in terms of treatment and rehabilitation for stroke patients. The […]
The post A Systematic Review of Virtual Reality Stroke Therapy appeared first on Gamification Co.
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Blog postGamified Energy Management App HomeBeat Uses Analytics and Engagement to Save Energy When summer temperatures spike and air conditioners run full throttle, the demand for electricity strains the power grid. Utilities try to manage these peak times of power demand with an approach called demand response: industrial users and residential customers are encouraged to cut back on their power use to ease the load on the grid. But it’s not enough to ask people to curtail their electricity use. Cust
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Blog postGamifying Compliance Training for Corporate Employees with Morf Media The subject of compliance with government regulations and ethics is a serious one for businesses. The consequences of being caught violating the law, even inadvertently, are more severe than ever. The Food and Drug Administration, the Federal Trade Commission, the Securities and Exchange Commission and other federal agencies are waiting to catch rule-breakers. Thanks to the Internet and social media, the news of
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Blog postIn the transportation business, you’re only making money when you’re moving something, either products or people. But transportation companies know all too well that for much of the time, engines are running when vehicles aren’t moving, either because the vehicle is stuck in traffic or it’s left on while parked. Traffic congestion is inevitable. But idling during delivery stops should not be. Telogis Coach turns engine idling management into a game.
The post Improving Fleet Management -
Blog postDiscover How Serious Games Can Have An Impact on Society at the Games For Change Festival If you are interested in how serious games can solve problems around the world, you will want to check out a festival designed to highlight the impact games can have across many different industries. Every year the Games for Change Festival showcases cutting edge games that target areas of concern in healthcare, environmental impact, research, human rights, economics, education and m
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Blog postGecko Health Delivers Asthma Medication for Kids with Double Dose of Smart and Fun As the delivery of health care becomes more digitized, it’s no surprise that medical devices that historically had no electronic components are now available with digital capabilities. An attachment to an inhaler, for example, brings the ability to track doses. But the challenge for any medication continues to be getting patients, particularly children, to use these products when they’re supposed to and just a
Books by Gabe Zichermann
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