GAMEGOLF uses GPS technology and NFC technology to track your location on the course and every club used during a round. The GAME GOLF Tags are assigned to specific clubs by the golfer upon activation. The golfer wears the device on the waist and before each swing, “tags” the butt end of the club, where the tag is located, to the device. This registers the shot. Every shot will be recorded on each hole played during a round. At the end of play, the golfer syncs the device to a computer, where GAME GOLF displays the rounds on a map for post round review. Golfers will see total score, fairway accuracy, greens-in-regulation, approach shot accuracy, scramble percentage, sand saves, putts and average club distances.
About the Startup
Describe your product in 3 words.
Game Tracking System
Where did you get the inspiration for your product?
(GAME GOLF was created and founded by John McGuire, CEO and Founder of Active Mind technology) I have been an entrepreneur for the past 15 years, with a background in software engineering as well as in the field of behavioral psychology. I was fascinated by the mental side of performance (as it relates to sport) and with my dual background, developed the idea for a sports-speciic wearable-tech and software that helps you improve your game by understanding your game – and the psychology that goes with it.
What differentiates your product from similar products out there?
GAME GOLF created a new category that did not previously exist; wearable technology as it relates to sport had really been confined to the general fitness space. We launched in 2014 and since then, have continued to evolve the product and the features/benefits that go with it so we are always innovating and leading the golf wearable category. Specifically, GAME GOLF integrates seamlessly with a golfer's game; it does not require a smart phone and can be used in tournament play. You will continue to see new technology and innovative thinking as it relates to GAME GOLF on an ongoing basis.
Tell us about the best and most challenging parts of the creation process.
The challenge of building a consumer product that appeals to all golfers and that can truly help them improve by understanding their game, and at the same time be easy to use, has been a fantastic design challenge. The entire GAME GOLF team is energized every day to meet this challenge and create the most innovative product on the market.