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The Game Through Glass: Playing your youth sports tournament on social media Paperback – November 22, 2015
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The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
From the Author
Because social media is so sprawled out, it is easy to become overwhelmed and do nothing. One of my personal frustrations is being given or sold a guide on how to do something, but the writer forgot to mention where the front door is or they left out a step, leaving the reader hanging, wondering where it all fell apart. I won't do that to you. At least, I don't intend to.
But you need to roll up your sleeves get in there. We'll help you along the way with this book and our online companion series "social media for sports tournaments."
From the Back Cover
A website today is not the sum total of everything your tournament event is online. This is a very different way of looking at websites from even a few years ago.
Your website needs to give the who, what, where, when and why and be the authoritative voice for the event. For a youth sports tournament your website needs to be more operational and less an engagement destination.
The engagement needs to live on the outposts, with the website simply validating the authenticity of the content. The outposts -- Facebook, Twitter, Instagram, Periscope and Snapchat -- are where your guest teams live now, wanting your event to meld into the rest of their lives, not the other way around.
This comprehensive social media guide for tournaments will get you up and running from simple score updating on Twitter to a full-blown live-casting and integrated advertising campaign.
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