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Gamification in Tourism Paperback – September 10, 2015

5.0 out of 5 stars 4 customer reviews

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Editorial Reviews

Review

"Paul Bulencea and Roman Egger have brought together two of my favorite subjects into one engaging, informative, and well-researched book. Everyone in tourism - districts, attractions, and support companies alike - should read Gamification in Tourism, but in fact so should everyone involved in designing memorable experiences (as the sub-title memorably puts it), for its Memorable Experience Design framework applies to all those who wish to succeed in today's Experience Economy." 
- B. Joseph Pine II Co-author, The Experience Economy and Infinite Possibility


"The book Gamification in Tourism is the first of its kind to bring together two current issues - Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches." 
Prof. Dimitrios Buhalis Bournemouth University, UK


"With elaborate design conceptualization and practical case studies, this book provides both researchers and practitioners with an excellent foundation on gamification as an approach to behavioral design for tourism experiences. Through the Memorable Experience Design (MED) framework, the book comprehensively touches on the design elements and processes necessary to understand, structure, target, and measure behavioral actions to ensure positive tourism experiences." 
- Iis P. Tussyadiah Washington State University Vancouver, USA


"This book comes highly recommended for anybody that wants to create better, a more engaging and financially successful tourism experience. While the book is not really a blueprint for creating experiences (is such a book really possible?), it will certainly give you a very valuable insight into concepts, ideas and good practices that you should be aware of. In fact, just browsing through the book will give you plenty of ideas on how to create a new tourism product or improve an existing one."   
- Žiga Novak, Experience Designer 

About the Author

Paul Bulencea first started to incorporate elements related to experience design and gamification within events he co-organised with WISIT (Worldwide Innovative Students in Tourism), a student association that he founded. He later explored the topic in his master thesis where he created a museum experience experiment that significantly increased the visitors' immersion, memory and satisfaction of their experience. He has presented papers about gamification in tourism at international conferences such as the World Travel Market in London and the Enter Conference in Dublin. He also delivers lectures at various universities worldwide and explores entrepreneurship with a start-up that he co-founded.

Roman Egger is a professor and divisional director of eTourism at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences. He serves as an advisor to a number of national and international projects that relate to Information Technologies in Tourism and is a consultant for eTourism-development activities. He has written and co-edited fifteen books, published a number of articles in books and journals and is co-editor of the scientific Journal "Zeitschrift für Tourismuswissenschaft". He is a member of the International Federation of Information Technology for Travel and Tourism (IFITT), ÖGAF, DGOF, DGT and AIEST.
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Product Details

  • Paperback: 190 pages
  • Publisher: Books On Demand (September 10, 2015)
  • Language: English
  • ISBN-10: 3734759676
  • ISBN-13: 978-3734759673
  • Product Dimensions: 5.8 x 0.4 x 8.3 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,189,805 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
"Gamefication in tourism" is one of those books that opens your mind to a whole new universe of possibilities. By understanding the concept of how to create a meaningful experience I was overwhelmed on the amazing results that can be achieved using the methodology of design in tourism.
The book is very well written, and the reading is really pleasant and easy going. Had many moments of epiphany whislt reading it.
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Format: Paperback
The book Gamification in Tourism helped me better understand experience design. With a structured framework for designing a Memorable Experience, I found plenty examples and ideas on how can touristic attractions take advantage and enhance tourist overall satisfaction. I recommend this book to anyone interested in creating attractive experience concepts. Great inspirational book !
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Format: Paperback
It started out a bit too academic and slow for my taste, but after conquering the beginning, I page-flipped my way through the rest of the book in one sitting. If you're working in tourism or experience design in any way, Bulencea and Egger's book is a godsend. I came away a lot wiser, extremely inspired and ready to go change reality. And there's not many books I can say that about. Heavy on useful analysis, filled with examples and ideas, and structured in a way so that even people like me can understand it. Five stars and no mistake.
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Format: Paperback
I found this book provided a helpful framework for understanding how tourists engage in cities and tourism experiences. The book provides practical examples of how tourism experiences are being enhanced through gamification. For example, creating a walking tour of the national mall based on music. This is a worthwhile read for those in tourism, economic development and city planning.
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