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Gamification in Tourism Paperback – September 10, 2015
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"The book Gamification in Tourism is the first of its kind to bring together two current issues - Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches."
"With elaborate design conceptualization and practical case studies, this book provides both researchers and practitioners with an excellent foundation on gamification as an approach to behavioral design for tourism experiences. Through the Memorable Experience Design (MED) framework, the book comprehensively touches on the design elements and processes necessary to understand, structure, target, and measure behavioral actions to ensure positive tourism experiences."
"This book comes highly recommended for anybody that wants to create better, a more engaging and financially successful tourism experience. While the book is not really a blueprint for creating experiences (is such a book really possible?), it will certainly give you a very valuable insight into concepts, ideas and good practices that you should be aware of. In fact, just browsing through the book will give you plenty of ideas on how to create a new tourism product or improve an existing one."
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Top Customer Reviews
The book is very well written, and the reading is really pleasant and easy going. Had many moments of epiphany whislt reading it.