Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

Una guía de vanguardia para construir tu propio camino hacia el éxito profesional y financiero.

Aprende a construir tu negocio y a influir en los demás como lo hacen los grandes empresarios.

Gary Vaynerchuk detalla por qué es fundamental crear una marca personal vibrante para el éxito empresarial, ofreciendo una perspectiva única sobre lo que ha cambiado con las redes sociales y qué principios son eternos. A través de historias de éxito de otros empresarios y su propia historia, explica por qué el éxito tiene mucho que ver con la comprensión de las plataformas de redes sociales y la voluntad de hacer todo lo posible para que estas herramientas funcionen a su máximo potencial.

En este libro práctico, Gary analiza cada una de las principales plataformas de redes sociales para que cualquiera sepa exactamente cómo amplificar su marca personal en cada una. Ofrece consejos teóricos y tácticos sobre cómo convertirse en el más relevante en plataformas, desde las más conocidas como YouTube e Instagram, hasta las emergentes como Musical.ly. Para aquellos con más experiencia, ¡Hazla en grande! ilumina algunos matices poco conocidos y proporciona consejos innovadores y ajustes inteligentes probados para mejorar las estrategias probadas más comunes.

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.

Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

• Come pianificare la comunicazione sui social?
• Come coinvolgere e conquistare i clienti per costruire relazioni salde che portino a un successo duraturo?
• Qual è lo storytelling adeguato e il contenuto su misura per ogni diversa piattaforma social?

• scoprire la tua passione e trasformarla passo dopo passo in un'attività fiorente;
• costruire il tuo brand personale e una community online;
• incrementare le vendite usando internet.

Aujourd'hui, chacun peut gagner de l’argent en s’adonnant à ses passions. Comment réussir à imposer son image personnelle et devenir influent sur les réseaux sociaux pour capitaliser sur ses hobbys ?

Après avoir développé dans un ouvrage best-seller l’importance de construire une marque personnelle forte pour réussir en tant qu’entrepreneur, Gary Vaynerchuck compile, dans son nouvel ouvrage, les témoignages de ceux qui se sont enrichis, sur les plans financier et personnel, grâce à leur maîtrise des médias sociaux et leur grande habileté à tirer le meilleur parti de ces outils.

Dans ce livre vivant, concret et stimulant, il passe en revue les principaux réseaux sociaux afin de permettre à chacun, qu’il soit agent immobilier ou danseur amateur, de choisir la plate-forme idéale pour décliner son contenu. Ses conseils théoriques et tactiques aideront les mobinautes à « casser la baraque » aussi bien sur des réseaux reconnus comme Twitter, Facebook, YouTube et Instagram qu’avec des plates-formes audios, comme Spotify, SoundCloud et iTunes, ou vocales, comme Alexa, l’assistant personnel d’Amazon. Alors que vous croyez parfois tout connaître de ces médias, vous découvrirez des astuces innovantes et des variantes ingénieuses qui vous permettront d’améliorer encore votre influence auprès de vos abonnés, mais aussi, d’annonceurs potentiels.

Cassez la baraque ! est le livre indispensable pour réussir, tout en vivant en accord avec vous-même.