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The Gem Merchant - How to be one - How to deal with one: The Manual on How to Buy and Sell Gems Paperback – May 6, 2012
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About the Author
David Stanley Epstein is a native New Yorker who has traveled around the world trading gems. He has lived in the heart of the most intensive mining region of Brazil since 1983. Among his credits: gem consultant to the People Republic of China and a foreign Editor of Colored Stone Magazine. He is a renowned gem sculptor and cutter, Mr Epstein has been published in the Lapidary Journal, Joyas y Joyeros (Madrid) and other gem and jewelry publications.
Top customer reviews
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With all of the news of synthetic diamonds, hydrothermal gems, lead glass filled ruby, it is nice to have a place to go that helps you find resources to help you look for the clues that will keep your business on track.
...and the entirely new Social Marketing is so smartly covered. He doesn't try to detail every platform or the book would be out dated before you even get started. Instead, David gives you the concept of selling through social platforms...BRILLIANT!
Let me walk you through a couple of the terms defined in this book. The author starts where a gem business should start...Buying! At some point no matter which end of transaction you call your career - everyone is a BUYER!
"A Gem Buyer Doesn't Need To Identify Stones. He or She Needs to Verify Them!" ~ The Gem Merchant, David Stanley Epstein
Epstein arms you with the basics...what to look for, and with fabulous diagrams and color plates he explains different issues that can affect price on a gemstone.
Color - Clarity - Cut - What Is A Meet Point - Windows - Proportions - and a variety of basics, like the name of the different parts of a faceted gem...buyer or seller terminology can make the difference in how someone treats you.
Business Planning - it is nice to see a business guide that actually encourages even the smallest business to write up a Business Plan. You know the saying, if you don't know where you are going how will you know when you get there?
Determining what to purchase - what the price should be - negotiating prices and terms - and how to present your goods.
Next up and probably the chapter with the most NEW information...Marketing. It doesn't matter where you are selling, Epstein covers everything from traditions brick & mortar Jewelry Stores to Internet Auction sites and print ads to Pay-Per-Click!
Wrapping up with buying rough and cutting, picking a cutter, commercial vs custom faceting....and a chapter on Projections for the Jeweler with key points for educating staff and sourcing info, David Epstein has done it again!
It is hard to improve on a good thing, but if you don't already have a copy of The Gem Merchant on your reference shelf you need to pick this up. If you have an earlier edition - this new book is worth the cost to replace it!
There are three main issues that make The Gem Merchant a truly unique resource into the world of gemstone marketing:
* Mr. Epstein is actively engaged as a gem merchant, living and working in the world's leading gem producing area of Brazil, and brings decades of experience and knowledge as a gem dealer to this book.
* The Gem Merchant contains the latest developments and advancements in the current market. Mr. Epstein is on the cutting edge of the industry and he brings his readers out on that cutting edge with him to know the latest in the gemstone markets.
* The Gem Merchant delivers on its promises. It is full of "how-to" information regarding becoming or continuing as a successful gem dealer.
Successful gemstone dealers, both new and old, need to constantly stay on top of the latest developments in the markets in order to maintain their competitive edge. The Gem Merchant is the best publication I have found for gem dealers of all levels to maintain a marketing edge on their competition. I highly recommend this book to all established members of this industry...and to all those who would like to become successful Gem Merchants and set up your own gem business.