- Paperback: 148 pages
- Publisher: WaveCloud Corporatoin (July 31, 2017)
- Language: English
- ISBN-10: 1535608625
- ISBN-13: 978-1535608626
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 8.8 ounces
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #3,044,348 in Books (See Top 100 in Books)
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The Gen Z Answer Key for Business: The Go-To Guide for Marketing to Generation Z Paperback – July 31, 2017
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About the Author
Sky Rota is a 13-year-old 7th-grader and the author of the bestselling book Look Mom: I’m the Dumest One in My Clas. Sky began his entrepreneurial ventures at a young age with SkysCars.com, where he blogs and vlogs about luxury cars, sports, and what it’s like to live with a learning difference. Sky is the youngest Generation Z consultant and is honored to be the voice of his generation by teaching businesses how to effectively work for and with Generation Z, whose strengths he showcases on his platform, GenZInsider.com.
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Those of us in older generations, particular Gen X and earlier, who were raised before the days of smartphones, Internet, and digital AI assistants, will never fully understand the Gen Z demographic because were can never go back and be raised with those instant conveniences. No matter how well we learn these technologies and integrate them into our behaviors, Gen Z had these technologies and instant gratification during crucial points of their development.
For me, these technologies are an extension and enhancement for life. For my daughter, who is a Millennial, it’s woven tightly into life. For Gen Z, it’s even more so. They’re in the habit of just asking the room when they have a question, and will expect even greater convenience as time passes.
I believe this is the most substantial psychological generation gap in human history, and that has to be acknowledged. So if we can’t fully relate to them, then we have to hire them, and we have to read a book like this, by a young, brilliant mind, willing to share his extensive observations.
Companies that still go on marketing in the old, traditional ways will be left behind. Push marketers are already dust, despite the best efforts of many old-school marketing experts, but now it’s time to go even further.