I loved The GenZ Frequency. I gulped it up over the weekend and am now pulling quotes, case studies and methods from it and putting in my toolkit.
I'm familiar with youth marketing and have done a good amount of activation in the space (video games, CPG, QSR), but what this book brings to the table is the entire youth marketing playbook. The hardest place for a marketing is knowing where to start and this book guides you through an entire scalable process that would be impactful if you are working on a project on your own as it would be to working through a project with an entire team.
Greg has found some choice case studies and kicks things off with an in-depth deep dive into how Nike made their way into skateboard culture, which is the perfect example of behaviors brands should adopt to be welcomed into a culture or subculture in 2019.
There's a ton in here and I will be borrowing methodologies and using this as a guide for strategy projects until they come out with their next book.
You should ESPECIALLY buy this book if you don't think you need to know about youth marketing. This book is a brief glimpse into the very near future and sets up a modern consumer mindset that we should all be getting to know better.
Buy this book and tune in!
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Customer reviews
Bought it for the Exceptional Gen Z Case Studies
Reviewed in the United States on November 1, 2018
Right after one of our four year degrees flatlined due to poor uptake, the Gen Z Frequency arrived on my bookshelf with dozens of references to exceptionally helpful case studies that explain how to captivate young students. Many of the tactics used by successful brands could work with my target audience as we reset our marketing approach. It's fortunate that I work with storytellers who can create messages that should resonate with Gen Z. The Gen Z Playbook shared by Baird and Witt outlines a strategy that I believe will my educational institution to focus on collaborating with influencers as we build live immersive experiences that work effectively with our Gen Z audience.As a parent with two Gen Z children, the lessons I've learned by reading The Gen Z Frequency will help me connect with my son and with my daughter as they start to navigate their tweens.On another note, I should have been less positive about The Gen Z Frequency in coffee chats with my colleagues because my hard copy (the one under my phone in the photo) has gone missing from my desk.
Reviewed in the United States on November 1, 2018
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Reviewed in the United States on November 13, 2018
Reviewed in the United States on November 1, 2018
As a parent with two Gen Z children, the lessons I've learned by reading The Gen Z Frequency will help me connect with my son and with my daughter as they start to navigate their tweens.
On another note, I should have been less positive about The Gen Z Frequency in coffee chats with my colleagues because my hard copy (the one under my phone in the photo) has gone missing from my desk.
Bought it for the Exceptional Gen Z Case Studies
By Bernard Goldbach on November 1, 2018
Right after one of our four year degrees flatlined due to poor uptake, the Gen Z Frequency arrived on my bookshelf with dozens of references to exceptionally helpful case studies that explain how to captivate young students. Many of the tactics used by successful brands could work with my target audience as we reset our marketing approach. It's fortunate that I work with storytellers who can create messages that should resonate with Gen Z. The Gen Z Playbook shared by Baird and Witt outlines a strategy that I believe will my educational institution to focus on collaborating with influencers as we build live immersive experiences that work effectively with our Gen Z audience.By Bernard Goldbach on November 1, 2018
As a parent with two Gen Z children, the lessons I've learned by reading The Gen Z Frequency will help me connect with my son and with my daughter as they start to navigate their tweens.
On another note, I should have been less positive about The Gen Z Frequency in coffee chats with my colleagues because my hard copy (the one under my phone in the photo) has gone missing from my desk.
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Reviewed in the United States on October 10, 2018
Top reviews from other countries
Amazon Customer
If you are not Gen Z you need to read this
Reviewed in the United Kingdom on January 29, 2019
If you are not Gen Z you need to read this
Reviewed in the United Kingdom on January 29, 2019
The way Gen Z engage with the world is different from all previous generations. If you have to market to them, you need to read this. If you think they won't have a huge impact on all future sales, your need to read this.
Reviewed in the United Kingdom on January 29, 2019
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