The Gen Z Frequency: How Brands Tune In and Build Credibility 1st Edition

4.8 out of 5 stars 10 ratings
ISBN-13: 978-0749482480
ISBN-10: 0749482486
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell?
<Embed>
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Used: Like New | Details
Sold by The Avila Sales
Condition: Used: Like New
Comment: Ships from Amazon Warehouse. Satisfaction guaranteed.
Access codes and supplements are not guaranteed with used items.
13 used from $14.39
FREE Shipping
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Available at a lower price from other sellers that may not offer free Prime shipping.
Arrives: Tuesday, Jan 26 Details
List Price: $29.95
Save: $3.46 (12%)
21 new from $26.49
& FREE Shipping. Details

The Gen Z Frequency: How ... has been added to your Cart

Available at a lower price from other sellers that may not offer free Prime shipping.

"Manage Your Day-to-Day" by 99U
Stop doing busywork. Start doing your best work. | Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • The Gen Z Frequency: How Brands Tune In and Build Credibility
  • +
  • Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
  • +
  • Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media
Total price: $56.93
Buy the selected items together

Special offers and product promotions

Editorial Reviews

Review

"An essential read for business leaders due to the fact that Gen Z sets the benchmark for every other generation now in regard to trending consumer behaviour. Witt and Baird not only do a great job laying out every area that brands need to focus on when it comes to Gen Z: transparency, culture, media, marketing, community and influence, but the layout of the book itself makes it Gen Z by design with its TL;DR chapter summaries. Ignore at your own peril."--Geoffrey Colon, Senior Marketing Communications Designer, Microsoft, and author of Disruptive Marketing

"Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us. It provides an insider's view into our mindset and teaches brands how to build trust with a generation notorious for scepticism."--Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice at age 21

"Youth culture is always moving, changing and evolving. This book delivers well-researched, actionable strategies and tactics that focus on alignment and value creation with that culture. Many books talk about Gen Z, but this is a definitive playbook for modern marketers and business people to authentically engage an emerging generation."--Stefan Heinrich, Head of Global Marketing, ByteDance (TikTok - formerly musical.ly - and Vigo Video)

Review

"Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us. It provides an insider's view into our mindset and teaches brands how to build trust with a generation notorious for scepticism." ― Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice at age 21

"Youth culture is always moving, changing and evolving. This book delivers well-researched, actionable strategies and tactics that focus on alignment and value creation with that culture. Many books talk about Gen Z, but this is a definitive playbook for modern marketers and business people to authentically engage an emerging generation." ― Stefan Heinrich, Head of Global Marketing, ByteDance (TikTok – formerly musical.ly – and Vigo Video)

"An essential read for business leaders due to the fact that Gen Z sets the benchmark for every other generation now in regard to trending consumer behaviour. Witt and Baird not only do a great job laying out every area that brands need to focus on when it comes to Gen Z: transparency, culture, media, marketing, community and influence, but the layout of the book itself makes it Gen Z by design with its TL;DR chapter summaries. Ignore at your own peril." ― Geoffrey Colon, Senior Marketing Communications Designer, Microsoft, and author of Disruptive Marketing

Product details

  • Publisher : Kogan Page; 1st edition (September 28, 2018)
  • Language : English
  • Paperback : 256 pages
  • ISBN-10 : 0749482486
  • ISBN-13 : 978-0749482480
  • Item Weight : 12.2 ounces
  • Dimensions : 6.1 x 0.79 x 9.25 inches
  • Customer Reviews:
    4.8 out of 5 stars 10 ratings

Customer reviews

4.8 out of 5 stars
4.8 out of 5
10 global ratings
5 star
82%
4 star
18%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on November 13, 2018
Verified Purchase
3 people found this helpful
Report abuse
Reviewed in the United States on November 1, 2018
Verified Purchase
review image
3 people found this helpful
Report abuse
Reviewed in the United States on October 23, 2018
Verified Purchase
4 people found this helpful
Report abuse
Reviewed in the United States on October 10, 2018
4 people found this helpful
Report abuse
Reviewed in the United States on May 23, 2019

Top reviews from other countries

Amazon Customer
5.0 out of 5 stars If you are not Gen Z you need to read this
Reviewed in the United Kingdom on January 29, 2019
Verified Purchase
Customer image
5.0 out of 5 stars If you are not Gen Z you need to read this
Reviewed in the United Kingdom on January 29, 2019
The way Gen Z engage with the world is different from all previous generations. If you have to market to them, you need to read this. If you think they won't have a huge impact on all future sales, your need to read this.
Images in this review
Customer image
Customer image