Derek Baird (he/him) is on a mission to help brands (entertainment, edtech, nonprofit, policy) harness the power of culture, content, technology, and wellbeing to connect with the next generation – teens, kids, and parents.

🔎 Kid Expertise: With a keen focus on Gen Z and Gen Alpha, I provide brands with deep qualitative insights into how the youngest digital natives engage with content, technology, and social media at home and in school – and where these trends are heading.

💡 Expertise Areas: My collaborative approach and leadership have driven impactful projects in brand marketing, strategic communications, kid/teen mental health, program development, kids' privacy, trust, and safety (public policy), edtech, creative content/editorial, cultural strategy alignment, social impact, and kidtech product policy.

🌟 Client Roster: I've had the privilege of collaborating with renowned kids' brands, including The Walt Disney Company, Facebook, Kia Motors, Simon Wiesenthal Center, National Geographic, The Library of Congress, U.S. Senate Committee on Health, Education and Labor, Yahoo! Southeast Asia, and leading TV networks (CBS, HBO, ABC, The CW) + streaming platforms.

📚 Education & Innovation: As an adjunct education technology professor at Pepperdine University Graduate School of Education & Psychology (GSEP), I'm dedicated to nurturing the next wave of edtech innovators. My patents in childhood development, kids' trust, and safety (COPPA) underscore my commitment to a safer digital world for kids. I am honored to have received the Disney Inventor Award.

📖 Published Author: I have conducted research, written articles, and contributed to peer-reviewed academic journals and magazines around the world. My best-selling book, 'The Gen Z Frequency,' explores the fascinating world of the youngest digital natives and their influence on culture and technology.

🎙️ Podcast Achievement: Proud recipient of two Signal Awards in 2023 for producing and writing the 'BeingMe: A Teen Mental Health Podcast,' a testament to my passion for wellbeing and technology at BeMe Health.

Gregg L Witt’s tireless pursuit of the youth culture thread has been a long and winding road. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth culture, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in consumer insights, influencer program management, and marketing activation, Witt is a renowned cultural marketing strategist and national public speaker.

He is the founder of Think WithWitt, a strategic generational, youth, and creator marketing consultancy, where he leads insights, strategy, and influence marketing campaigns for brands targeting youth culture. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine. Some of Witt’s clients have included Autodesk, AwesomenessTV, College Board, FunnyOrDie, HBO, Konami, Landscape Structures, Nitro Circus, Nissan, Partnership for Drug-Free Kids, Proctor and Gamble, Qualcomm, and Walt Disney World.