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Generation We: How Millennial Youth are Taking Over America And Changing Our World Forever Paperback – October 15, 2008
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In my travels around the world, I have been very impressed by today's young people. They are smart, caring, creative, and generous. I share the hope expressed by Greenberg and Weber that this new generation will help re-orient our planet and conquer the problems of poverty, war, and pollution that currently plague it. -Muhammad Yunus, Founder of Grameen Bank and Co-Winner of the 2006 Nobel Peace Prize
Energy, health care, national security, the environment--these are just some of the issues where Americans are hungry for solutions rather than slogans and posturing. I see hope in the fact that, as Greenberg and Weber detail in this important book, America's next generation will be prepared to help lead the search for real answers.-U.S. Senator Harry Reid (D-NV), Majority Leader of the U.S. Senate
We live in amazing times--times of looming crisis as well as incredible opportunity. Tens of millions of young people around the world are eager for change and looking for ways to employ their unprecedented levels of knowledge, talent, and energy. Greenberg and Weber’s GENERATION WE offers a roadmap for the revolutionary movement the Millennials are ready to launch.-Larry Brilliant, Executive Director, Google.org
For too long, Americans have allowed themselves to be divided--liberal against conservative, rich against poor, race against race--while the challenges we face have gone unmet. It's time for a new politics based on innovation and a shared commitment to the greater good, and Greenberg and Weber explain how American youth are ready to help make it happen.-Tom Daschle, Former Majority Leader of the United States Senate
In a political world poisoned by cynicism and spin, the idealism, optimism, commitment, and energy of the Millennial generation offer an inspiring antidote. With their independent thinking and their readiness to abandon the partisan wars we've been fighting for too long, today's young people are poised to lead a worldwide revolution. Generation We captures this transformational moment with insight and clarity.-Arianna Huffington, founder, The Huffington Post
About the Author
Eric H. Greenberg is President and Chief Executive Officer of the Beautifull, INC, a prepared, fresh food company focused on providing tasty, healthy, and real food for retail and home delivery. Greenberg has founded and established many businesses in his entrepreneurial career including wind farms in partnership with Native American tribes in the Great Plains; Acumen Sciences and the Acumen Journal of Life Sciences; Scient, a consulting firm focused on eBusiness and emerging technology; and Viant, an internet systems integrator. An award-winning philanthropist, he was named by Worth Magazine as one of the 10 Most Generous Americans Under 45.
Karl Weber is a writer and editor specializing in topics from business, politics, and current affairs. Weber's recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008); The Triple Bottom Line, a guide to sustainable business co-authored with Andrew W. Savitz (2006); and The Best of I.F. Stone, a collection of pieces by the famed independent journalist which Weber edited (2006). Weber served as project editor on the number one New York Times bestseller What Happened: Inside the Bush White House and Washington's Culture of Deception by Scott McClellan (June, 2008).
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The qualitative commentary subtly dilutes the book's overall impact and leaves the reader curious about the realistic true impact versus the sensationalism tone. Overall, it is a good book for an introduction into the mind of a Millennial and throughout many aspects of the book I found myself cheering for the Millennials to continue impacting and influencing change in all aspects of American life.
After completing Generation We, I read the Pew Research study, Report: A Portrait of Generation Next, which was referenced throughout Greenberg's book. It was helpful to read both for a balance of quantitative research results from the study, with the significant qualitative tone in Generation We.