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Generation M: Young Muslims Changing the World Paperback – November 30, 2016

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Product Details

  • Paperback: 256 pages
  • Publisher: I.B.Tauris (November 30, 2016)
  • Language: English
  • ISBN-10: 1780769091
  • ISBN-13: 978-1780769097
  • Product Dimensions: 5.1 x 1.1 x 7.7 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #214,718 in Books (See Top 100 in Books)

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Format: Paperback
Shelina Zahra Janmohamed, British author of award winning Love in a Headscarf and vice president of the Islamic Branding consultancy Ogilvy Noor, has just released her new title Generation M. Generation M is a textualized documentary, exposing the diverse nature of young Muslim entrepreneurs of the 21st century. We could also say that it’s an exposé by a Muslim insider who knows what it is like to be born Muslim, raised Muslim, and go through life as a Muslim with seemingly limited choices. The book nails the depiction of contemporary young Muslims: innovative, entrepreneurial, trend catchers and setters, steadfast in faith, and very passionate about improving their lifestyle because they believe that faith and modernity go hand in hand.

In my opinion, Generation M, the people, walks the fine line between innovation that adds to Islam and innovation that doesn’t add to our faith. Along the way, the lines get blurred a bit and this is where only the future will tell how Generation M handles these challenges. For now, their achievements are celebratory and really good PR.

Generation M the book is composed of 15 chapters split into five main parts. Part one introduces “Salaam, Generation M.” Part two is about “The Global Muslim Lifestyle” while part three is “Culture: The New Muslim Cool”. Part four is titled “The New Twenty-First Century Ummah” and finally part five is about “The Faithful Future.”

In part one, Janmohamed says, “If publishers are guilty of monolithic misery memoirs, then Muslims must also take some of the blame for not sharing our universal experiences in a language and context that everyone can relate to.” This spoke to me because it’s true.
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