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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room Paperback – August 17, 2007
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If we understand a generation's unique formative years, we can then make sense of the unique generational core values that arose from those formative years. Armed with that powerful knowledge, we can then "message" to those core values in the marketplace and workplace. And, in the living room with our own families, as we understand each other even more completely.
- If you have family
- If you run your own business
- If you are in marketing
- If you have co-workers
- If you like psychology, sociology, history, human nature and your fellow man
- If you're interested in the past, present and future of the USA
If your answer to the points above are yes then generational study will expand your mind, your communications and therefore your horizons.
The above points describe me, so let me say that I find generational study fascinating and Chuck Underwoods 'The Generational Imperative' is at the top of my must read list. As a matter of fact, I have and recommend that it is read multiple times.
A quick, easy, entertaining read that will open your eyes and feed your mind!
I coodirnate a direct marketing association book club and though we read it a few years ago we STILL reference it! My copy is totally dog-earred. It's well researched, reasoned and the information is laid out logically so it's easy to absorb.
Besides having wonderful business applications, I found I understand myself that much better too. My personal and professional lives have benefited.
Do youreself a favor get a copy now.