- Paperback: 328 pages
- Publisher: Wiley; 1 edition (March 11, 2005)
- Language: English
- ISBN-10: 0470864141
- ISBN-13: 978-0470864142
- Product Dimensions: 6 x 0.7 x 9.1 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Best Sellers Rank: #2,611,496 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Geodemographics, GIS and Neighbourhood Targeting 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
Featured Springer resources in mathematics
Explore these featured titles in mathematics. Learn more
"... a book that is unique both in its approach and it s content ... a valuable contribution to this area of research..." (GIS Professional, March 2006)
From the Back Cover
Geodemographics is the analysis of people by where they live, using profiling, mapping and GIS software to display and analyse geodemographic information. It focuses on the complex geographies of consumption, behaviour, attitude, affluence and deprivation that shape our socio-economic landscape. With an extensive range of applications, geodemographic methods are widely used to aid marketing, customer targeting, service delivery and strategic decision-making in both the public and private sectors.
Geodemographics, GIS and Neighbourhood Targeting provides an introduction to the methods, theories and classification techniques that form the foundation of neighbourhood analysis and commercial geodemographic products. It examines best practice when using geodemographic methods, software and systems, to balance academic theories with the realities of the business world. Theory is presented in a user-friendly style and is supported by relevant contributed case studies and short vignettes. Applied 'how to' sections will appeal to those who work in business and service planning.
- Features specially commissioned case studies written by expert users of geodemographics.
- Focuses on presenting and using neighbourhood classification in GIS.
- Considers the relevance, strengths and limitations of the geodemographic idea for public and private sector decision-making.
- Includes information of the recent UK and US Census products and resulting classifications.
Part of the Mastering GIS: Technology, Applications and Management Series, this book will appeal to professionals working with geodemographics or neighbourhood data in marketing, retail planning, service delivery and the public sector. It will be an excellent introduction for upper-level undergraduate and Masters students taking geodemographics or related modules as part of degrees in GIS, Geography, Marketing or Business.
If you are a seller for this product, would you like to suggest updates through seller support?