Geoffrey A. Moore

Geoffrey A. Moore

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About Geoffrey A. Moore

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow and Wildcat Venture Partners portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore's life's work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore's most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn't like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

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$8.99
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Author Updates

Books By Geoffrey A. Moore

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Jan 28, 2014

by Geoffrey A. Moore

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$1.99

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Hardcover

$99.94

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$99.94 (7 Used & New offers)

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$14.95 $21.99

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$6.00 (148 Used & New offers)

Zone to Win: Organizing to Compete in an Age of Disruption Nov 3, 2015

by Geoffrey A. Moore

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$9.99

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Hardcover

$29.77

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$3.69 (30 Used & New offers)

Audible Audiobook

$0.00 Free with Audible trial

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Other Formats: Paperback , MP3 CD

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Mar 17, 2009

by Geoffrey A. Moore

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$11.99

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$17.30 $30.00

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$1.25 (185 Used & New offers)

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Escape Velocity: Free Your Company's Future from the Pull of the Past Sep 6, 2011

by Geoffrey A. Moore

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$12.49

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$15.81 $27.99

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$1.46 (121 Used & New offers)

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) Mar 17, 2009

by Geoffrey A. Moore , Regis McKenna

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$8.99

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Paperback

$18.77

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$0.10 (144 Used & New offers)

Audible Audiobook

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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Dec 29, 2005

by Geoffrey A. Moore

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$13.99

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$1.01 (131 Used & New offers)

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The Gorilla Game, Revised Edition: Picking Winners in High Technology Oct 13, 2009

by Geoffrey A. Moore , Paul Johnson

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$13.99 $27.00

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$0.49 (83 Used & New offers)

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$9.50

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$9.50 (4 Used & New offers)

Living on the Fault Line: Managing for Shareholder Value in Any Economy Oct 13, 2009

by Geoffrey A. Moore

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$4.99

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$0.25

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$0.25 (58 Used & New offers)

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers Nov 1, 1991

by Geoffrey A. Moore

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$18.05 $25.00

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$0.10 (120 Used & New offers)

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$17.76 $27.50

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$1.80 (60 Used & New offers)

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet May 30, 2000

by Geoffrey A. Moore

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$4.96 $27.00

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$0.38 (113 Used & New offers)

Paperback

$24.59

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$2.94 (34 Used & New offers)

CROSSING THE CHASM (MARKETTING AND SELLING DISRUPTIVE PRODUCTS TO MAINSTREAM CUSTOMERS, VOLUM 1 & 2 REVISED EDITION & FORWARD & ACKNOWLEGMENT)

Paperback

$9.25

Kyazumu : Shinshohin o bureiku saseru cho maketingu riron. Oct 1, 2014

by Geoffrey A Moore; Masaharu Kawamata

Tankobon Softcover

$50.71

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$28.59 (13 Used & New offers)

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