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George Lois: The Esquire Covers Hardcover – February 23, 2010
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About the Author
George Lois is an adman-genius, an innovative thinker, a creator of cultural stigmas of advertising that lasts forever. Lois is the author of several books including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at The Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
Top customer reviews
Like the covers, George has taken control of the book and done his own thing with the design: it starts inside the front cover; there is no real title page (instead a reproduction of an invitation to the MoMA Esquire cover exhibit); spread-wide photos of him are interspersed between the cover pages; some back pages are devoted to his ads and logos; plus a spread of covers of his eight idea books.
Look through the covers and you'll be amazed at how many are featured in books on design and continually pop up on the net. They are the perfect concept covers that visually sum up so many aspects of Sixties society. This kind of editorial design has more or less disappeared from mainstream consumer magazines which now depend equally on photos and headlines to fill the cover space.
Each cover is on a right-hand page with a GL commentary on the facing page and I was disappointed that items used in the 2008 MoMA show (contact sheets, artwork and other graphics) are not included with his text to make the book are much more interesting visual feast, so four stars.
The book is worth getting if you work in publication design and want a record of what was once possible on a national magazine cover.