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George Lois: On His Creation of the Big Idea Hardcover – September 15, 2008

3.4 out of 5 stars 8 customer reviews

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Editorial Reviews

About the Author

George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last forever. Lois is the author of several books, including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
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Product Details

  • Hardcover: 240 pages
  • Publisher: Assouline Publishing; 1St Edition edition (September 15, 2008)
  • Language: English
  • ISBN-10: 2759402991
  • ISBN-13: 978-2759402991
  • Product Dimensions: 8.8 x 1.1 x 12.2 inches
  • Shipping Weight: 3.7 pounds (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #355,256 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
George Lois is one the more celebrated ad men from the early days of advertising. He no doubt had great talent and was prolific. Unfortunately he apparently took credit for as many ideas that were created by others as he created himself.

Apparently George Lois' biggest idea was to take credit for others' work.
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Format: Hardcover
Just a warning dont buy this book of burgled ideas. George Lois was someone I looked up to until I delved deeper in to the origin of the Volkswagen creative. He stole credit for that. That and so many other big ideas. I can not recommend a book on ideas by a man that stole them. Shame Mr. Lois.
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Format: Hardcover
Having worked closely with George in the mid 70's on two major accounts, I was shocked when he repeatedly took credit, not only for the "great Ideas" he conceived, but also for the numerous creative executions of those ideas by others. The NYC OTB "personality" campaign circa 1975 comes to mind. Giving credit to the hard work and creativity of others on that and other similar high profile and successful campaigns would have been the right thing to do.
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Format: Hardcover Verified Purchase
I almost didn't buy this book because of the negative reviews. That is until I read the negative reviews and found they were all centered on George Lois the man and not the book itself. You'll note that the 5 and 4-star reviews all speak directly to the book.

But here's one thing even the positive reviews don't tell you: the book is physically gorgeous! This is a large, hardcover, coffee table-beautiful book, dripping with incredible color photos, fine quality, heavy paper, the works. And it's less than $8. If you saw this book in a bookstore, you'd easily guess that it was in the $30 range. Easy.

And guess what? George Lois really does deliver on the promise of the title. Not by giving you some BS 5-step process to creating a big idea, but by showing you how most of his own "Big Ideas" had their roots in fine art, and the epiphanies that George had in absorbing these great masterworks of other artists.

There are plenty of non-advertising books that I recommend to people in advertising because they are clear, beautiful, interesting books that touch upon the human condition, or art, or communication, or well, just plain life. Books like Walter Murch's The Conversations: Walter Murch and the Art of Editing Film. And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry. This book is both. And it costs less than $8! How can you freakin' go wrong?
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