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George Lois: On His Creation of the Big Idea Hardcover – September 15, 2008
Wiley Architecture, Construction, & Design Sale
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About the Author
Top Customer Reviews
Apparently George Lois' biggest idea was to take credit for others' work.
But here's one thing even the positive reviews don't tell you: the book is physically gorgeous! This is a large, hardcover, coffee table-beautiful book, dripping with incredible color photos, fine quality, heavy paper, the works. And it's less than $8. If you saw this book in a bookstore, you'd easily guess that it was in the $30 range. Easy.
And guess what? George Lois really does deliver on the promise of the title. Not by giving you some BS 5-step process to creating a big idea, but by showing you how most of his own "Big Ideas" had their roots in fine art, and the epiphanies that George had in absorbing these great masterworks of other artists.
There are plenty of non-advertising books that I recommend to people in advertising because they are clear, beautiful, interesting books that touch upon the human condition, or art, or communication, or well, just plain life. Books like Walter Murch's The Conversations: Walter Murch and the Art of Editing Film. And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry. This book is both. And it costs less than $8! How can you freakin' go wrong?
Most Recent Customer Reviews
Nice book for a coffee table. However, being an art student, you learn where most modern icons get their inspiration. I like this better than "Damn Good Advice".Published on June 16, 2013 by Joseph H. Willis
George Lois is an inspiration. This book of his most famous work (I'd like to see his failures) was a passage through our time. Read morePublished on October 17, 2012 by John Peter Fyvie
I'm not historically knowledgable enough to speak to the 2 earlier reviews that claim that Mr. Lois "stole" some of his ideas..... Read morePublished on August 3, 2010 by theHKBandit