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Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches (Agency/Distributed) Paperback – May 8, 2013
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"A brilliant and effective 28-day marketing program for professionals and consultants..." -- Bookwatch
"If you've been waiting for the phone to ring, you're better off reading Get Clients Now!" -- Alan Weiss, PhD, bestselling author of Million Dollar Consulting
"...presents the two most important elements for a successful marketing program for consultants: an easy, yet structured process to follow, and the motivation to get started and keep at it." -- Rick Freedman, author of Building the IT Consulting Practice
"...contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums
Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action.
Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn:
• How to choose the best marketing tactics for their situation and personality
• Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
• Online networking and prospecting, social media, and internet marketing strategies that really work
• Advice on integrating online and offline tactics
• Tips for dealing with fear, resistance, and procrastination
• And more
Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.
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Top Customer Reviews
Now that I have that out of the way, I want to warn you, nothing in C.J. Hayden's book is new or unique.
Not one single thing.
What C.J. does that makes this book pure genius is that she takes the stuff that you know and know you should be doing and puts it in front of you in a way that forces you to take action.
I mean, if you don't take action after reading this book, you will never take action.
That's how great it is.
What do you want to do?
Get more sales? There's a strategy in here.
Fill your sales pipeline? Gotcha again!
Need help following up? Great! I've got a thing or two for you.
And, what holds it together is the checklist and scoring system. Games and tracking work and C.J.'s checklist and scoring system are so simple that you will, again, have to use them. It just won't be an option.
C.J. does such a great job of breaking down the process of getting clients into key strategies, but then also provides you with the step-by-step recipes - the activities - to achieve those strategies.
I love books you can both learn from, but also refer back to as a tool. I have recommended this book to anyone starting a business or feeling challenged in their existing business to find clients.
Here is what this book offers its readers, the knowledge, guidance, and advice to create your own customized marketing plan and all the things you need to know to put your plan in action. You decide what you're current strategy is missing and/or what area you most want to improve on. From there the book starts to become more focused to your specific needs. Once you know what you want to do, the book guides you to draw up your official 28 day plan and then you get started!
If you're looking for a paperweight, this book isn't for you. It's non-stop action from beginning to end, for those of us who are seriously serious about getting clients now! If you follow the directions provided and stick to the plan you've created, it's impossible not to get clients.
It does not address product-based businesses, since its focus is service businesses. I would be very interested in finding a book that is as thorough as this one but that focuses on businesses that sell products.
The book works like this. Each day you'll mark a score from 1-10 on Mind and Body on a worksheet that is inside the book. Underneath the mind and body are 3 goals your business needs to achieve in days, weeks, months, years these are marked with percentages. Underneath that is your daily/weekly routine which gives you tasks to accomplish daily/weekly. This is the point where the book falls flat.
Anyone who is not getting clients get ready to be amazed! Here is the secret honestly. If you cold/warm call prospects, write letters, go to Network Events chances are you'll eventually run into a client or two. That is what this book relies on.
The strategies are less than helpful and her yahoo board is just another place where she spews her additional material for you to buy or pay for.
Point being if you've never read a marketing book this might be the one for you. I got half way through 28 day and received NO CALLS! Her material misses the point of good advertising and getting a good solid plan! It also doesn't help when you don't have any good networking events that happen near you or any trade organizations. The advice in here is bland and I've leave it at that.
Recommended: Duct Tape Marketing (much better section about what works and what does not!), Guerrilla Marketing in 30 days (doesn't have nice worksheets but by the time you get done your business will be complete!)
Most Recent Customer Reviews
Once you get it you will have the hardest time setting it down.. more than a self help.. its a life guide if you ask me..Read more