- Paperback: 272 pages
- Publisher: AMACOM; Third edition (May 8, 2013)
- Language: English
- ISBN-10: 081443245X
- ISBN-13: 978-0814432457
- Product Dimensions: 7 x 0.6 x 10 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 142 customer reviews
- Amazon Best Sellers Rank: #99,153 in Books (See Top 100 in Books)
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Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Paperback – May 8, 2013
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"A brilliant and effective 28-day marketing program for professionals and consultants..." -- Bookwatch
"If you've been waiting for the phone to ring, you're better off reading Get Clients Now!" -- Alan Weiss, PhD, bestselling author of Million Dollar Consulting
"...presents the two most important elements for a successful marketing program for consultants: an easy, yet structured process to follow, and the motivation to get started and keep at it." -- Rick Freedman, author of Building the IT Consulting Practice
Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action.
Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn:
• How to choose the best marketing tactics for their situation and personality
• Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
• Online networking and prospecting, social media, and internet marketing strategies that really work
• Advice on integrating online and offline tactics
• Tips for dealing with fear, resistance, and procrastination
• And more
Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.
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One of the most helpful things that this book provides is a menu of actions to take and methods to use for your marketing, rating each of them in effectiveness. You review that together with the description of the area that is currently holding you back to move you forward effeciently and in a manner that fits your personality--if you are not a public speaker or are not a gregarious party person, you don't have to be--you do what is comfortable for you (OK, we all have to stretch a little, but if you don't write you don't have to become a blogger).
This book will help you grow your book of business. The follow-up books are good, too.
Now that I have that out of the way, I want to warn you, nothing in C.J. Hayden's book is new or unique.
Not one single thing.
What C.J. does that makes this book pure genius is that she takes the stuff that you know and know you should be doing and puts it in front of you in a way that forces you to take action.
I mean, if you don't take action after reading this book, you will never take action.
That's how great it is.
What do you want to do?
Get more sales? There's a strategy in here.
Fill your sales pipeline? Gotcha again!
Need help following up? Great! I've got a thing or two for you.
And, what holds it together is the checklist and scoring system. Games and tracking work and C.J.'s checklist and scoring system are so simple that you will, again, have to use them. It just won't be an option.
Here is what this book offers its readers, the knowledge, guidance, and advice to create your own customized marketing plan and all the things you need to know to put your plan in action. You decide what you're current strategy is missing and/or what area you most want to improve on. From there the book starts to become more focused to your specific needs. Once you know what you want to do, the book guides you to draw up your official 28 day plan and then you get started!
If you're looking for a paperweight, this book isn't for you. It's non-stop action from beginning to end, for those of us who are seriously serious about getting clients now! If you follow the directions provided and stick to the plan you've created, it's impossible not to get clients.
C.J. does such a great job of breaking down the process of getting clients into key strategies, but then also provides you with the step-by-step recipes - the activities - to achieve those strategies.
I love books you can both learn from, but also refer back to as a tool. I have recommended this book to anyone starting a business or feeling challenged in their existing business to find clients.
It does not address product-based businesses, since its focus is service businesses. I would be very interested in finding a book that is as thorough as this one but that focuses on businesses that sell products.