- Paperback: 720 pages
- Publisher: Musformation (July 10, 2015)
- Language: English
- ISBN-10: 0988561301
- ISBN-13: 978-0988561304
- Product Dimensions: 5.5 x 1.6 x 8.5 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: 151 customer reviews
- Amazon Best Sellers Rank: #436,745 in Books (See Top 100 in Books)
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Get More Fans: The DIY Guide to the New Music Business (2017 Edition) Paperback – July 10, 2015
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"This is the most up to date, reliable source of information I've seen in any form for up-and-coming bands" - Ross Robinson (A&R for I Am Recordings - Slipknot, The Cure, Glassjaw; Producer - At The Drive In, Korn, Deftones)
"This is a must-read for anyone marketing themselves in this new age of media. Jesse has one of the most diverse ranges of real-life, do-it-yourself music industry experience I've ever seen. - Benjamin Weinman (Guitarist, Songwriter, Manager for The Dillinger Escape Plan)
"If you had to go with just one book on DIY music biz, this would be the one." - Clyde Smith (Hypebot.com)
"Astonishingly packed... $10 well spent indeedy" - Adrian Fusiarski (Buzzsonic.com)
From the Author
Adapted from our popular music business blog, Musformation, Get More Fans: The DIY Guide To The Music Business, gives a complete answer to a question musicians ask us everyday, "What should I be doing to build a fanbase?" While many books have given insight to this answer, none has given as extensive an answer to the techniques, resources and methods to build a fanbase from day one for a group. With no stone left unturned, the book goes step-by-step through every bit of the process of building a fanbase and what we have done when working with groups who built themselves a music career they can make a living from. I wrote this book so my friends would have an answer to the questions of how to build a fanbase and I am happy to be able to share it with everyone.
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Feeling overwhelmed? So was I. Here's what you should do: get out your yellow highlighter, red ink pen, and pencil, and read through the entire book once. Get ready to take notes in the margins, in the front and back pages of the book, maybe start a document with your ideas. THEN, go back, after reading the ENTIRE book, and re-read your highlighted and underlined parts. That's when you start crafting your overall Music Marketing Strategy. The reason it's necessary to cover everything, is because you want to have a holistic, comprehensive music marketing plan. And you can't do that if you haven't covered all the different aspects that are possible. In fact, skipping some chapters may lead you to do things that might be unnecessary or irrelevant if you haven't covered the entire book first. "Figuring out how to combine everything is what makes your personal strategy your own sculpture" (page 20).
Not only does this book show and tell you how to build your fan base, it also gives you HOPE. If you don't know what you're doing, or maybe you THINK you know what to do, I promise you, this book will become your new BIBLE of go-to information. It gives you HOPE because you see that there are so many avenues to reach people, that have been proven to work, after a while you will start to think, "wow, even if I just do SOME of these things, I should get some results". It will truly open your eyes to all of the amazing things that are possible, if you just put in the work. And I would daresay that you can probably think of musicians in the marketplace who might not have the best music, but they just had great marketing. What if you have both?
Do yourself a favor. BUY THIS BOOK, READ IT, AND IMPLEMENT.