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Get Noticed... Get Referrals: Build Your Client Base and Your Business by Making a Name For Yourself Paperback – May 28, 2008
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About the Author
Jill Lublin is an international speaker and CEO of the strategic consulting firm Promising Promotion. She has twenty years' experience working with ABC, NBC, CBS, and other national media, and is coauthor of the national bestsellers Guerrilla Publicity and Networking Magic.
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All-in-all, fairly basic. Most people (sales people) should already be doing this. Most of it is common sense, however, these things are not often applied to daily life--and they should be.
I am angered that I paid money for this book. After reading 75% of it I realized that it was never going to give any real advice. I should have realized that it was going to be a non-starter back at the beginning when every person she quoted in her book was someone who is in the business of telling other people how to run their businesses rather than someone who was actually out there running a business.
Another frustrating aspect of the book is that what little advice it does have is geared for business-to-business relationships (don't get your hopes up, it's not useable advice) and it does not translate to a business where you are dealing directly with the consumer.
I think Ms. Lublin must have knocked this out in a weekend. I certainly would never do business with her after reading this book because she has already treated me poorly by offering "a proven program to win more clients, connections and referrals" and not delivering on that promise. The only "program" you could point to in the book is the Power Referral Program, and it is not even her program, not to mention that it fills up a wholtwo e pages of the book, so again, don't get your hopes up.
Basically, this is me NOT referring you to Jill Lublin.
After reading the first chapter, I became frustrated. Each paragraph seemed like notes for the book. Instead of expanding on the topic sentence, the supporting sentences were more like other topic sentences. There was no meat to the paragraphs.
I skimmed the rest of the book to see if there was anything of substance and didn't find anything. That's when I noticed that it didn't stay on the topic of networking, but veered off into other aspects of running a business, also without any depth.
Instead of this book, I recommend getting Endless Referrals, Third Edition by Bob Burg. He stays on the topic of networking and dives deep into the subject. This is a much better read than Get Noticed...Get Referrals.
Although Ms. Lublin's book confirmed much of what I already had learned during those twenty or so years (which I wish that I could have learned previously, less expensively and as interestingly), it taught me, in a fascinating and extremely readable context, more than I ever expected to learn while browsing through the business book section.
Moreover, I am extremely impressed by Ms. Lublin's holistic and well balanced approach to networking, publicity, public relations and business in general and, above all, to living one's life as an ethical, creative and well rounded businessperson or professional.
I have always believed that one should have a passion for their work and for life generally, and Jill Lublin in "get noticed...get referrals" drives that point home, time and time again. My thanks to her for writing this book!