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Get to the Point: How to Say What You Mean and Get What You Want Hardcover – July, 1995

4.3 out of 5 stars 6 customer reviews

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Editorial Reviews

About the Author

Andrew D. Gilman

Andrew Gilman, a lawyer and award winning journalist, is president of CommCore Consulting Group. He is co-author of the best-selling book Get to the Point (Bantam 1990). Andrew frequently is called upon to help senior executives prepare for media interviews, new business presentations, Board meetings, testimony before Congressional committees and regulatory agencies, expert witnessing in lawsuits, road shows and security analyst presentations. Andrew also develops and directs the CommCore training and consulting services. His copyrighted training innovations include the Two-Minute Talking Memo, Art of the Sound Bite, and Message Mapping for Media Interviews.

Andrew also is an experienced crisis strategist. Specific challenges include providing crisis advice to the University of Virginia Medical Center in the baby-switching incident. Early experience in crisis communications includes preparing Johnson & Johnson Chairman James Burke for an interview on 60 Minutes during the first Tylenol crisis, and preparing senior Martin Marietta executives for congressional hearings following the Challenger accident. Andrew also conducts crisis simulations for clients where he teaches participants how to take control of news events instead of just reacting to the next fact.

As a journalist, Andrew has experience as a reporter for trade and consumer publications, as well as a radio reporter and host. His overseas assignments have taken him to Asia, Singapore, Scotland, Norway, Portugal and Kenya. On radio, Andrew was a frequent contributor to National Public Radio's award-winning programs "All Things Considered" and "Morning Edition." His articles have appeared in The New York Times, National Law Journal, Christian Science Monitor, Risk Management Newsletter and the Washington Business Journal. He has received awards from the Fund for Investigative Journalism and has been nominated for Sigma Delta Chi and National Magazine Awards.

Andrew is admitted to the Bar in New York State and Federal Courts. He has lectured at Wharton School of Business, Harvard Business School Club of New York, American Bar Association, China External Trade Development Council in Taiwan, American Association of Advertising Agencies, New School of Social Research, American Society of Association Executives, Cable Telecommunications Industry Association and D.C. Bar Association. --This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Hardcover: 244 pages
  • Publisher: Kendall Hunt Pub Co (July 1995)
  • Language: English
  • ISBN-10: 0840397453
  • ISBN-13: 978-0840397454
  • Product Dimensions: 0.8 x 6.5 x 9.5 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #3,192,401 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By G. J Wiener on May 5, 2002
Format: Hardcover
Most Americans either fear public speaking or do not know how to properly give a presentation. Get To The Point gives many helpful insights to the many aspects of presenting your points in the best light.
Very often, the average audience member comes away with 10% of the content of a speech. Get To The Point helps the presentator maximize that 10% and maybe even icnrease it. Authors Berg and Gillman emphasize the importance of getting to know your aduience from many points of view. Know your relationship to the audience and the aduience within itself. From there, a good presentor will use clear concise jargon and possibly throw a few key buzzwords for effect. The importance of a conservative dress code as well as a confident animated matter are also emphasized.
Many other key details are explored such as the types of questioners at a presentation such as the fillibuster. Gillman and Berg detail well how to deal with this type of personality as well as how to handle yourself when interrupted. The conservative approach is very level headed.
Other topics such as meetings, job interviews, and introducing speakers are discussed in detail. Special effects in presentations are also discussed. Because this book was written before the invention of PowerPoint, many fo the visual aid examples are a bit out of date. However, the bottom line point illustrating that the speaker makes the presentation rather than the effects, still overrides any technology advances taht Get To The Point does not incorporate.
To summarize: Get To The Point meets its mark and will help out budding speakings greatly.
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Format: Mass Market Paperback
Gilman and Berg achieve two primary objectives: They help their reader to determine, first, what the most important "point" is; then, they help the reader to "get" to it ASAP with clarity and precision. The same principles of the program are relevant to every situation in which there is a need to communicate but it is important to note that this is not a "how to" book for those who need help preparing and then presenting formal speeches. "Rather, we are referring to the relatively short and informal talks with clearly defined objectives that take place most often in a work-related context." The authors prefer the word "presentations" to "speeches" as in a one-on-one situation in which someone must persuade her or his supervisor to make a certain approval decision or take a specific action. I think this book is very well organized. The authors have dozens of key points which they get to in exemplary fashion. Their approach is practical rather than theoretical, based on many years of real-world experience with training all manner of persons who needed to understand how to say what they meant inorder to get what they wanted. Although most of the examples in the book are in a business context, the lessons to be learned are also relevant to presentations elsewhere, such as a committee report to members of a church, a briefing to members of a social organization, or participation in a "Career Day" program at a school. The authors also explain "How to Introduce a Speaker" (Chapter 24). In earlier chapters, they offer some excellent advice on other subjects such as "Clothing: What the Well-Dressed Presenter Wears", "Picture Perfect Videoconferencing", and "The Job Interview." For many people, this may well be the most valuable book they read during the next 12 months.
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Format: Paperback Verified Purchase
Unfortunately, the authors kind of miss the point in my opinion. They seem to think that concise is synonomous with getting to the point. The point is what the readers believe to be the most valuable information--whether or not it was covered in the first writing.
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