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Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Agency/Distributed) Hardcover – May 12, 2016
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“…demystifies digital marketing so that it will make sense to and for any business….with lots of good examples, the book shows businesses exactly how to do more with less.”--Retail Observer
“…offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results.” --Martin Zwilling, Forbes.com
"Don’t be surprised if your copy quickly becomes a highlighted, sticky-noted mess…and lands on your shelf of go to resources." --Lead, Follow...or Get out of the Way
"...distills a realm of marketing know-how into chunks even a small organization can capitalize on." --Online Searcher
“…packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar.” --Inc
“…this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand.” --Inc
“…provides an entire system for scrappy marketing, starting with the steps you can’t miss…a practical guide to helping you achieve big results on a small budget.” –Mashable
“This book...will help you take your marketing to the next level without having to increase your budget a dollar" — Inc.
Mashable Best New Marketing Books to Read in 2017
Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.
Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:
Demystify digital marketing in a way that makes sense for your business • Do more with less • Build a strong brand with something to say • Find inspiration in unexpected places • Create relevant and engaging content and promote it via Twitter, Facebook, and other channels • Integrate strategy and message across touchpoints for a unified brand experience—both online and off • Spark dialogue with your community of customers • Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.
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Top Customer Reviews
In my Social Media Practicum class, the students prepare a social media marketing plan for a "real world" organization and Get Scrappy is the text we refer to when preparing our plans for the various client organizations included in the class. On several occasions I have recommended Get Scrappy to representatives from these organizations and they have commented very favorably on the practical and useful approach outline in this book.
Get Scrappy's coverage of social media and its applications to marketing greatly enhanced the learning experience in my social media classes and provided us with material for enjoyable and insightful discussions on various topics related to social media and marketing. I would strongly encourage my fellow professors and other educators to adopt the book in their marketing/business classes and recommend it to members of the business community as well.
In GET SCRAPPY, Nick Westergaard not only explains the how and why the trends have evolved, but he also provides readers with no-nonsense strategies for staying ahead of the massive waves of change in the marketing and PR worlds. If you’re like me, you’ve been reading white papers, following influencer blogs, and subscribing to the RSS feeds of thought leaders for a long time, constantly seeking the next new idea that will give you an advantage. Unfortunately, the volume of noise designed to acquire your/our attention is becoming overwhelming.
Do yourself a favor and take Nick’s advice: Grab a highlighter, pen and notebook... Find a nice quiet place to relax... and GET SCRAPPY. You’ll be amazed at how quiet your world becomes when you have a plan.
I talk frequently to marketing teams of all sizes -- from 1 to hundreds -- who hail from companies of all industries. And the two things they all share are 1) a feeling that Marketing is increasingly complex, and 2) they don't have enough budget. (No one EVER has enough budget!)
Nick Westergaard's book delivers a prescription to focus on what matters (and not get overwhelmed by the complexity). And it helps you figure out how get things done no matter the depth of your pockets (and without going insane).
Because great marketing is more about brains than it is about budget!