- Hardcover: 352 pages
- Publisher: Wiley; 1 edition (January 12, 2010)
- Language: English
- ISBN-10: 0470525460
- ISBN-13: 978-0470525463
- Product Dimensions: 6.1 x 1.3 x 9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 44 customer reviews
- Amazon Best Sellers Rank: #1,455,333 in Books (See Top 100 in Books)
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Get Seen: Online Video Secrets to Building Your Business Hardcover – January 12, 2010
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From the Back Cover
Use online video to Get Seen and drive your business tonew heights
The new rules of social media are constantly changing. The worldof online video is exploding. Hollywood is getting into the game,professional actors and writers are joining in, and independentproducers are finding their niche. Now, companies are wide awake tothe new opportunity that video presents for product and brandpromotion, as well as long-term customer engagement.
Are you paying attention? Are you getting your businessseen?
In Get Seen, online video maven Steve Garfield offers aquick and complete toolkit that shows you how to get the massiveexposure that online video can give your business. Want proof? Lookinside for:
- Real case studies of businesses using video to boost exposureand grow sales
- Tools and strategies for expanding your business into thesocial Web
- Simple step-by-step guidelines and clever ideas for recording,editing, and exporting video
- Tips on building a community around your content, increasingyour views and your exposure, and getting your content to goviral
Video is the ideal way to tell your story, which leads to morebusiness.If you're ready to take full advantage of the newestresource in thesocial media arsenal, Get Seen is theguidebook you need.
"Steve Garfield is hilariously awesome. He gave us timely advicewhen we started our videoblog, and now he's put that advice andmore into this ridiculously thorough guide."
—JIMMY FALLON, Late Night with Jimmy Fallon
About the Author
Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen
Top customer reviews
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What the book does not have are details of how to code a blog that contains videos. (In other words, it will tell you to copy-and-paste the link from YouTube to your blog, but it does not attempt to give you sample PHP-SQL code to make your own Web site with blog and video capabilities.) The book never promises to do that, so it is not a negative; I just mention it to inform.
I very much enjoyed reading and re-reading the book, and I would recommend it to those for whom the title holds interest.
The material Steve covers is basics to advance. He really shows he has his fingers on the pulse of the future of video in this social world. The value he provides that can be used NOW is far beyond the price of the book.
If you buy this book via hard/soft copy or for the Kindle, bookmark pages. Steve provides many video examples you will want to visit to learn more.
I help people "productize their knowledge" and yes, this includes producing videos for them. I like to think I know a thing or two about video. And that's just it, I still learned a lot from this book. And more importantly, I got ideas from it. It's truly a resource.
Steve has put together a book that helps people understand and apply video to their business. Steve includes real world examples, references external sites, and shares his experiences to save you weeks of frustration. Steve spells out the tools you need, the services to use, and the steps to take. You can do it because it's all here in a thorough, well organized, and lively book. You'll walk away with the advice, ideas, and resources to make it happen.
If you're a solopreneur or a small business, you need to get this book. If you're looking to incorporate video into your online presence, you need to get this book. If you're looking to take yourself, your brand, or your business, to the next level, you need, to Get Seen.
That said, I got some new ideas from the text worth $10. Expect a quick skimming to get to the value points.
Most recent customer reviews
It was pretty apparent the intended audience was the more "entry level" crowd simply...Read more