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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort Paperback – April 1, 2003

4.6 out of 5 stars 48 customer reviews

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Editorial Reviews

Review

"More than slightly valuable, more than slightly fun to read, and more than slightly wonderful. Loaded with insights …" -- Jay Conrad Levinson, author "Guerilla Marketing" series with over 14 million sold in 39 languages

"Shows that success in business means staying true to your customer and your vision." -- Lillian Vernon, Founder and Chief Executive Officer, Lillian Vernon Corporation

"The perfect recipe for any business owner who wants to stop making cold calls and start making sales." -- C.J. Hayden, author, Get Clients Now!

About the Author

Steven Van Yoder has been helping businesses and entrepreneurs develop and execute successful marketing strategies for over five years through his San Francisco-based Get The Word Out Communications. As a journalist, his articles have appeared in the Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing, Global Energy Business and dozens of trade, business and consumer publications.
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Product Details

  • Paperback: 288 pages
  • Publisher: Bay Tree Publishing (April 1, 2003)
  • Language: English
  • ISBN-10: 0972002111
  • ISBN-13: 978-0972002110
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #2,230,608 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Top notch. As a marketing consultant to independent professionals and small service busineses, I found this book to be outstanding. For example, the book describes how a new trend for professionals and consultants who want to woo and win new clients is to offer teleclasses, also known as telephone seminars or teleseminars. The book explains that having heard you speak, people feel they know you personally, and are more confident about hiring you. The advantages are abundant. You don't have to be personally present to give a talk that reaches your target market, says Van Yoder. Online chats and teleconferences, using your own or others' telephone lines, can help you reach a lot of people eager to hear your message. The book is filled with great advice like this.
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Format: Paperback Verified Purchase
I have to agree with all the positive comments on this book. I've been in medical device consulting for over 10 years, and have tried some of the ideas in Yoder's book already (due to common sense or other consultants' / books' recommendations). But I found much more suggestions here, together w/ updated web-based ideas which I'm now working on employing. I also value his many real-world examples interspersed throughout the book. This is one of only a few books (and I have most) that I'll be rereading to assist in marketing my consulting services.
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Format: Paperback
Get Slightly Famous provides an adequate overview of standard promotional techniques that are found in similar books. The ideas are presented without guidance on how to choose among them, and the author sets unrealistic expectations of activity levels. The book is aimed at small businesses and self-employed professionals, so the mentions of marketing strategies used by huge corporations is baffling and irrelevant to the target reader. Sloppy proofreading in several places also detracts from the book.

What redeems Get Slightly Famous are the sidebar stories about how entrepreneurs have used the various marketing techniques. These ideas are much more creative and likely to be more useful to a reader than much of the book's main text.
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Format: Paperback
Steven Van Yoder has a deep understanding of the challenges facing small business owners - and offers innovative, low cost methods to succeed in today's fiercely competitive business climate. I enjoyed learning from the many real-life examples of successful entrepreneurs in the book. Steve's humor, expertise, and hard earned wisdom shine on every page. I have re-read Get Slightly Famous twice and highly recommend it to anyone trying to succeed as a small business owner or as a professional in private practice.
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Format: Paperback
Get Slightly Famous is a rare find: excellent tips, inspiring true stories, and enjoyable to read without being full of fluff. At first I just flipped through it, reading "Real-World Success Stories"(they're easy to find, marked clearly--& there are dozens of them), but then I found myself reading the book cover-to-cover. There's quite a bit of good advice here that I haven't read or heard anywhere else, & I've read a lot of marketing & PR guides.
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Format: Paperback
How is it that a few select people are able to attract attention from others in ways that increase their business opportunities? It's because they've mastered the art of becoming "slightly famous". Think of it as using networking in ways you never thought of before. Steven Van Yoder covers this in his book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition. Even if you're not running your own business, this book will more than pay for itself in turning you into someone who is considered an "expert" in your chosen field.

Contents:
Preface: How to Break Out of the Anonymity Trap
Part 1 - The Center of Your Universe: Just a Little Fame Will Do; Aim For a Target; The Brand Is You; Thought Leadership
Part 2 - Media Strategies: Media Strategies That Work; Attracting Media Attention; Getting an Article into Print; Broadcast Media
Part 3 - Reaching Out in All Directions: The Slightly Famous Website; Marketing in A Virtual World - Internet and Web 2.0 Strategies; Stand and Deliver - Speaking Strategies; Info-Products - Create Multiple Income Streams; Strategic Partnerships; Reach Out and Connect; Keeping in Touch with Newsletters; Cause Marketing - Doing Well By Doing Good
Index

You know the people... colleagues (or competitors) who are always in demand as speakers, consultants, writers, or sources for articles. Is it because they know absolutely more than anyone else on a given subject? Usually not. It's more because they've become "slightly famous" in their niche by making themselves known and available via various channels. Van Yoder covers the essentials of setting yourself up in this way.
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Format: Paperback
Get Slightly Famous: Become A Celebrity In Your Field And Attract More Business With Less Effort by Steven Van Yoder is a unique and instructional business guide to becoming famous within the context of the business world and thereby attracting clientele and increasing revenues through sheer visibility. A wealth of tips, tricks, and techniques for acquiring and consistently holding media attention; using speaking engagements to become noticed by a targeted market; harvesting the full potential of the Internet; creating ancillary "info-products" to build public awareness, and a great deal more, Get Slightly Famous is excellent, profitable, and highly recommended supplemental reading for businesspeople and marketers on all scales and theaters of commerce.
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