"More than slightly valuable, more than slightly fun to read, and more than slightly wonderful. Loaded with insights
" -- Jay Conrad Levinson, author "Guerilla Marketing" series with over 14 million sold in 39 languages
"Shows that success in business means staying true to your customer and your vision." -- Lillian Vernon, Founder and Chief Executive Officer, Lillian Vernon Corporation
"The perfect recipe for any business owner who wants to stop making cold calls and start making sales." -- C.J. Hayden, author, Get Clients Now!
About the Author
Steven Van Yoder has been helping businesses and entrepreneurs develop and execute successful marketing strategies for over five years through his San Francisco-based Get The Word Out Communications. As a journalist, his articles have appeared in the Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing, Global Energy Business and dozens of trade, business and consumer publications.