- File Size: 2915 KB
- Print Length: 266 pages
- Page Numbers Source ISBN: 0986081116
- Publication Date: May 20, 2016
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B01FYRHS8U
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #908,071 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Get Your Head Out of Your Bottom Line: And Build Your Brand on Purpose Kindle Edition
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The authors’ thesis involves identifying and creating the right focus for your enterprise, not just the bottom line, and putting that into action. The result is a work environment in which the brand is well understood and the employees well equipped and empowered to achieve the company’s goals. Other benefits include resilience, efficiency, high performance, and (one presumes) a satisfactory bottom line. I finished the book keenly interested in working in a business that follows these principles!
This book takes a practical approach: there are examples from real companies that are household names, along with one fictitious example that becomes a case study throughout. Also, there are simple yet powerful exercises in the appendix. These are referenced throughout the book and are valuable not only for the C-suite but for any professional wanting to better define the purpose of their own work responsibilities or career.
The authors are careful to make the point that, while the ideas set forth aren’t new, change requires work, and trial & error. So if you are nodding in agreement, either at this review or as you are reading the book, I would encourage you to read the backflip story in Chapter 17.
Andell and Dryden present a straightforward and logical approach to finding the "It factor" that can transform culture and business results. I highly recommend the book to my friends and have already started Getting My Head Out in my business.
Troy Pike, CEO Parker School Uniforms